7+ Years Experience | Shopify Strategist | Conversion Optimization Expert Certified Shopify Partner and Shopify Expert, specializing in building fully functional, strategically structured, and conversion-optimized Shopify stores. With 6+ years of hands-on experience and 240+ successful Shopify projects, I help brands launch, scale, and optimize high-performing Shopify websites. I focus on clean, theme-based designs that are fast, user-friendly, and built with conversion in mind. I work with DTC, B2C, and B2B businesses, providing end-to-end Shopify solutions, from store setup to long-term Shopify virtual assistance. Strengths & Skills Shopify Front-End Development: Theme customization using PageFly and GemPages Shopify Back-End Setup: Configuring apps, general settings, payments, shipping, and taxes Shopify Store Strategy: Planning site structure, content, and images for optimal user experience Product Management & Shopify Product Upload: Handling bulk uploads, SKUs, variants, collections, and sub-collections Conversion & Optimization: Product page optimization, CRO, speed, and overall store performance Graphic Design: Designing banners, visuals, and branded store assets Notable Experience 7 years of experience as a Shopify designer and Shopify website developer 247+ completed Shopify projects, including complex third-party integrations Built full Shopify stores from scratch, managing thousands of products with multi-level category and subcategory structures for ANA Sourcing Shopify Expert with English fluency Maintained a 4.9-star average rating as a Shopify developer and Shopify designer
Loox Reviews Experts for Shopify Stores
Top-rated Loox experts
Klay Create is led by Yassine, a Shopify expert and product-focused builder with hands-on experience across strategy, development, and growth for DTC brands. With a strong background in Shopify theme development, CRO, and scalable eCommerce systems, Yassine works closely with brands to translate vision into high-performing storefronts that are built to convert and scale. Our team covers the full Shopify stack, from branding and UI/UX to custom theme development, CRO, and growth systems. We work with modern Shopify themes and custom builds, and we integrate best-in-class tools across email marketing, subscriptions, reviews, upsells, and analytics. Our tech stack includes Shopify (Online Store 2.0), custom Liquid and JavaScript development, Klaviyo, Recharge, Yotpo / Judge.me, ReConvert, AfterShip, Gorgias, and performance and analytics tools to support scalable growth. Currently based in Southeast Asia, Klay Create operates as a fully remote studio and is available during U.S. business hours, ensuring smooth communication, real-time collaboration, and reliable ongoing support for North American brands.
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ShopiCraft | A Boutique Agency, Founded by a Former Shopify Employee I'm Daniel, and together with my co-founder Daulet, we run ShopiCraft — a boutique Shopify agency focused on solving the technical problems other developers won't touch. I spent years inside Shopify before going independent. Daulet brings 10 years of full-stack development experience from one of Europe's leading energy firms. Together, we help merchants turn their Shopify stores from basic storefronts into reliable revenue machines. We specialize in the technical work that sits between "good enough" and "actually scalable" — the custom apps, integrations, and automations that make your store work the way your business actually needs it to. What We Do: Custom App Development: Bespoke Shopify apps (public and private) built to solve specific workflow problems your business has outgrown. API Integrations: Complex third-party connections, ERP syncs, warehouse management systems, and custom data flows that need to just work. Store Builds & Redesigns: Full theme development, migrations, and rebuilds for brands ready to level up their storefront. Technical Consulting & Audits: Store performance reviews, app stack optimization, and strategic guidance on scaling your technical infrastructure. Automation & Workflows: Shopify Flow implementations, inventory systems, order routing, and multi-location logic that eliminate manual work. Training & Mentorship: Hands-on guidance for in-house teams learning to manage Shopify more effectively. How we work: Daulet handles all custom and public app development — the deep technical builds that require serious engineering. I handle client strategy, audits, consultations, store builds, and anything client-facing. This division means you get both: a developer who can actually build what you need, and a consultant who understands your business well enough to recommend the right solution. We work with brands that are either: Scaling quickly and need technical infrastructure that won't break under pressure Stuck with a Shopify setup that's actively holding back growth Tired of developers who disappear after delivery or agencies that can't execute custom work Our approach is different: We don't "sell" packages or push unnecessary apps. We diagnose what's actually broken, scope solutions honestly, and build things that last. No fluff, no vendor lock-in, no recurring retainers unless the work genuinely requires it. ShopiCraft is a boutique agency — which means you're working directly with the people who'll build your solution, not account managers reading from scripts. We focus on finding the most efficient, creative solutions to your specific pain points. If your developer ghosted you, your agency said "that's not possible," or you're pretty sure your store could do more but don't know where to start — that's exactly what we're here for. We're based in Dublin and Kazakhstan, working with Shopify and Shopify Plus merchants globally. Let's fix what's broken and build what's missing. 🔧
Shopify Specialist | Store Design, Development & Optimisation I'm Michael Thomas, the founder of Michael Thomas Media, an independent Shopify consultancy helping businesses build, improve and grow their online stores. I've spent over a decade working with Shopify, beginning my career at Shopify itself before spending six years working with premium Shopify themes, supporting merchants worldwide and leading a theme support team. Today, I work directly with businesses to create beautiful, high-performing Shopify stores that are easy to manage, built to convert and designed for long-term growth. How I can help Shopify Store Design & Redesign — Creating modern, professional storefronts using carefully selected premium Shopify themes. Theme Setup & Customisation — Tailoring existing themes to your brand, improving layouts and creating better shopping experiences. Conversion Rate Optimisation (CRO) — Identifying opportunities to improve navigation, product discovery, usability and conversions. Shopify SEO & Technical Optimisation — Improving site structure, metadata, structured data, internal linking and technical SEO. Store Performance & Speed — Identifying performance bottlenecks and improving storefront efficiency. Shopify Troubleshooting — Resolving theme issues, app conflicts, bugs and unexpected storefront behaviour. Store Migrations & Setup — Helping businesses launch on Shopify or transition from another platform. Ongoing Shopify Support — Providing reliable assistance, maintenance, training and practical recommendations. Experience that goes beyond theme customisation I've worked with everything from brand-new businesses launching their first Shopify store to established retailers managing thousands of products and more than 150,000 orders. My background in Shopify theme support means I understand how themes work behind the scenes, how different apps and integrations interact, and how to identify problems without introducing unnecessary complexity. I focus on practical improvements that make a measurable difference, rather than recommending expensive rebuilds or additional apps when simpler solutions will do. Let's improve your Shopify store Whether you're launching a new business, redesigning an existing store or trying to solve a frustrating technical issue, I'd be happy to help. Explore my work and services at Michael Thomas Media, or get in touch to discuss your Shopify project.
What a Loox reviews expert sets up and fixes
Paid Loox work starts where the defaults stop fitting the store, and that point usually arrives with the theme.
Widgets that belong to the theme. On Online Store 2.0 themes, Loox widgets go in as app blocks from the theme editor; vintage themes need code. An expert places the review widget on product pages, star ratings on collection pages and reviews on the home page, then adjusts spacing and type until they read as part of the design rather than an add-on.
Requests that bring photos back. Collection runs on emails, QR codes and discounts. The skilled part is choosing when the request goes out, what the photo incentive is, and how the form behaves on a phone.
Review imports. Bringing review history in from a previous reviews app, with photos, videos and star averages landing on the right products.
Referrals. Setting up the referral programme and the post-purchase referrals widget, which sits on Shopify's Thank you and Order status pages and is added through the checkout editor.
Loox integrations. Syncing reviews to and from the Shop app, sending them out to Google Shopping, Meta Shops and TikTok Shop, and connecting Shopify Flow, which the Loox listing names among the things it works with.
AI features. Switching on review stories, smart sorting, highlights, translations and AI replies, then deciding which ones earn a place on a product page. Most stores need two of them, not all five.
How much does a Loox reviews expert cost?
Each of the 14 Loox-badge holders puts a starting price on their profile, and the three tiles condense those figures (USD, checked October 2026). A starting price marks the floor of someone's pricing. It is a minimum, never a quote for your job.
Middle half
$100 – $284
Where half of the 14 starting prices sit
Median
$162
The midpoint of this group's listed minimums
Top quarter
$284 – $1,500
Experts who start at bigger review projects
That is a tight band, and it fits the work. Styling a widget or putting it back after a theme switch is a small, well-defined job. Quotes climb when review history comes across with photos, when a vintage theme needs code instead of app blocks, or when referrals, syndication and the AI features are all in scope at once.
For quotes you can line up side by side, send your theme name and whether it is Online Store 2.0, your Loox plan, roughly how many reviews need importing, and a link to the product page that matters most. Describe the result you want, not just "set up Loox". The Loox subscription is separate and billed by order volume.
Before the Loox app goes live: five checks
The address changed. Loox's main site is now loox.app, and loox.io redirects there. The help centre still lives on help.loox.io. Briefs and bookmarks that point at the old domain aren't wrong, just dated, so make sure your expert is reading current documentation.
The legacy referrals widget is retired. Loox has deprecated its old post-purchase referrals widget. The current version is an app block for Shopify's newer Thank you and Order status pages. A store still showing the legacy widget needs it replaced, not restyled.
Referrals depend on your plan. The post-purchase referrals widget is only available on the Convert and Unlimited plans. The Free plan covers up to 500 orders, and paid plans are billed by order volume, so confirm which plan the store is on before anyone scopes referral work.
Theme switches drop widgets. Loox widgets can vanish after a theme change, and Loox's own fix is to re-integrate the app with the new theme. Any theme launch plan should include re-placing the review blocks and testing a product page on a phone before the new theme is published.
Know where it connects. Loox declares compatibility with Shopify's checkout and customer accounts, Shopify Flow, the admin and the Shop app. Loox also carries the Built for Shopify badge, which says the app meets Shopify's own standards; it says nothing about how well any one store is set up.
Loox services on badge-holder profiles
Read across all 14 profiles and the group leans towards hands-on setup and build work rather than marketing strategy.
Store setup and management
10 of 14 list it: installs, widget placement, plan and settings checks
Shopify development
7 list it: vintage themes and custom widget code
Design, UX and branding
5 list it: matching review widgets and star ratings to the theme
Marketing and growth
5 list it: request timing, photo incentives and referral offers
AI and emerging tech
3 list it: review stories, smart sorting and translations
Consulting and strategy
3 list it: planning syndication and referrals together
Questions about hiring for the Loox app
Yes, for a basic install: on an Online Store 2.0 theme you can drag the widgets in from the theme editor. Bring someone in when the widget won't match your theme without code, when review history needs importing, when the legacy referrals widget needs replacing, or when a new theme is about to launch and the review blocks have to move with it.
For a defined job like widget styling or an import, a freelancer is usually enough, and most badge holders here are freelancers. Choose an agency when reviews are one part of a bigger project such as a redesign or a conversion programme. Loox runs a partner programme for agencies, but the shopexperts badge is not that status, so ask directly if it matters to you.
Usually one of three things. The incentive: make the reward for a photo visible in the request itself. The timing: ask after the customer has used the product, which for many categories is later than delivery day. The friction: the upload has to work in a few taps on a phone, because that is where the photos are. A good expert checks all three before touching widget design.
Two different things get mixed up here. Loox can send reviews to Google Shopping, where ratings can appear on product listings. Stars in ordinary search results depend on the structured data on your product pages, which your theme and apps produce between them, and Google decides whether to show them. If they never appear, the next step is a markup check, explained in our guide to Shopify schema markup.
Loox lists translations among its AI features. For a store that sells in several languages, ask the expert to test a product page in each storefront language and decide whether translated reviews should appear there or stay in the original. Some brands prefer the original wording for authenticity, others want every shopper reading in their own language.
Run the import on a small batch first and check it on live product pages: star averages, photo and video thumbnails, and whether each review landed on the right product. Look first at products whose handles or SKUs changed since the reviews were written; they are the likeliest to land in the wrong place. Keep the old reviews app installed until the check passes, then remove it.



