Hire Shopify Conversion Rate Optimization Experts

Oh hey, I’m Laura 👋

For the past 8+ years, I’ve worked with small to mid-sized brands to build smarter growth systems, the kind that bring in traffic, customers, and revenue without relying entirely on ads.

My style is simple: transparency, clear strategy, and actually answering your emails. Most of my clients stick around for years.

I work with brands that make real products and care about what they’re putting into the world (not dropshipping stores or quick cash grabs).

Canadian merchants: I charge the same in USD and CAD, so you'll never have to pay for conversion.

YourStoreMatters: The Shopify Growth Agency for Ambitious Brands.

We help established brands scale their revenue on Shopify and Shopify Plus. We don't just build stores; we build systems that sell.

Our focus is simple: High-Converting Design + Automated Customer Retention.

How We Help You Grow:

• Shopify Store Builds: We design fast, premium stores that are easy for your team to manage. No messy code, just a stable foundation for growth.

• Email & SMS Marketing: As Klaviyo Master Silver Partners, we turn your email list into a consistent revenue engine (usually 30%+ of total sales) using automated flows and segmentation.

• Subscriptions & Loyalty: We implement Recharge and Love Loyalty to turn one-time buyers into recurring subscribers.

• Pain-Free Migrations: We handle the complex move from Magento, WooCommerce, or older Shopify themes so you don't lose data or rankings.

Why Merchants Trust Us: We operate as your long-term partner, not a one-off freelancer. We are obsessed with your ROI, your site speed, and your customer's experience.

Our Certified Tech Stack: We are official experts in the tools that power modern ecommerce:

• Growth: Klaviyo, Omnisend

• Apps: Recharge, Judge.me, Loox, Shopify Flow

• Themes: Specialized in customizing premium themes like Horizon, Archetype & Out of the Sandbox Themes.

VERIFIED PARTNER PROFILE: Shopify · Klaviyo Master Silver · Rebuy Bronze · Recharge · Trustpilot · Judgeme · LoyaltyLion · TextYess Elite

Since 2006, Michael has been at the forefront of ecommerce innovation. After launching and scaling his first online business to significant revenue and earning recognition in Internet Retailer's Second 500, he sold the company in 2015.

Now Michael dedicates his expertise to helping other entrepreneurs succeed, combining deep technical knowledge with proven strategic insights gained from real-world experience.

His services Include: E-commerce Consulting, Shopify Development, Automated Email Marketing, Website Migration, AI integration & Visibility, Website Audits, and Amazon Optimization.

He utilizes AI for the following Site Pre-Design, Customer Service and Shopping Agents, CRO, Descriptions, Icon/ Graphic creation, Market Research, and more as he finds additional uses that add speed and value.

HAS MERIT is a studio crafting conversion-driven Shopify storefronts and building brands for ambitious companies.

We design and develop polished sites that feel like real brands (not quick templates) and back them with brand identity systems that create lasting recognition.

From strategy to branding to design to development, everything’s done in-house for a seamless process. We’re a great fit for brands seeking personalized brand design paired with thoughtful conversion strategy, without the agency fluff or freelance hit-or-miss.

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Building Digital Storefronts:

• Personalised Design - tailored layouts built to sell, not just look good.

• Custom Development - beyond just templates, crafted solutions for your brand.

• Conversion Optimisation - auditing and smarter UI/UX so you don’t leave money on the table.

• Brand & Identity Design - constructing a brand that stands out and connects.

• Seamless Integrations - payments, shipping, and tools connected without friction.​

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We just helped an FMCG brand increase conversions by 56% and increased net sale by 86% within 30 days by tweaking their existing page.​

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Female-founded by a designer/developer with experience across brands of all sizes, partnered with a commercial lead from top global CPGs and agencies, we blend design, strategy, and business insight to help brands stand out and scale.​

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Our clients have been featured in Forbes, Vogue, Allure, mindbodygreen, Whole Foods and more

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