Brew Tea Co — Bespoke Plus storefront for a brand that outgrew theme compromises

Brew Tea Co. had outgrown their existing setup. The subscription experience was clunky, the loyalty programme didn't feel integrated, and the overall shopping experience wasn't reflecting the quality of the brand. They needed a store that could handle a complex sales funnel while still feeling simple and enjoyable to shop. On top of that, they had specific requirements around how subscriptions, rewards, and account management worked. Things that couldn't be solved with off-the-shelf apps and default settings.

We built the entire theme from scratch on Shopify Plus, giving us full control over every aspect of the experience. The biggest piece of the build was the sales funnel. We integrated directly with Recharge's API to create a bespoke subscription model that fits how Brew Tea's customers actually buy tea, not just a generic subscribe-and-save bolt-on. Alongside that, we built a custom loyalty programme using LoyaltyLion's API, branded as Brew Coins, which ties into the shopping experience naturally rather than feeling like a separate thing.

The store also includes a shipping delivery progress bar, free gift incentives, Okendo reviews, and Shopify's native collection filtering and search. The account area was a big focus too, customers can manage their Brew Coins, track orders, and handle their subscriptions all in one place, built completely custom to match the rest of the site.

The new store gives Brew Tea Co. a platform that actually matches the brand. The subscription flow is smoother, Brew Coins are driving repeat purchases, and the whole experience from landing on the homepage to managing your account feels like one cohesive thing. The bespoke build means nothing is held together with workarounds or third-party app compromises, it all works exactly how Brew Tea needed it to. They've now got a store that's set up to scale with the business rather than hold it back.