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Richard Forbes-Simpson
RF

Richard Forbes-SimpsonPRO

Shopify Plus Engineer

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shopexperts score 

80/100
High Confidence
Show signals breakdown (9 of 12)

The shopexperts score helps you assess an expert’s credibility. We verify every signal that contributes to the score.

Trust Signals

(Max 60)
Freelancer website
+15
Other marketplace listing
+15
20 customer reviews
+10
4.8+ average rating
+10
3 years in business
+10

Verification Signals

(Max 40)
Shopexperts profile claimed
+10
LinkedIn verified
+5
10 Shopexperts customer reviews
+5
4.8 average rating
+5
3 case studies
+5
3 services
+5
Listing updated in last 30 days
+5

At a Glance

Location:Newcastle upon Tyne, United Kingdom
Starting price:From $100
Languages
English
Local Time:Wed, 12:47pm
shopexpert since:Mar 4, 2025
Partner tier:Plus

About

Shopify stores that earn their keep.

I run Graftstudio, the technical and commercial lead for mid-market DTC brands on Shopify Plus. Brands bring me in when the store has outgrown the people who set it up. I find what it's costing, fix what the numbers say pays, and measure every change.

In 15+ years I have partnered with over 160 brands that generate £80m in sales across their stores. Cult Gaia, Victoria Beckham, Gymshark, Seafolly and Ireland's largest salon group among them. I'm a Shopify Plus Partner, and three in four brands come back.

I take on a small number of brands at a time, offering audits, fix sprints and fractional store ownership.

shopexperts summary

shopexperts AI insights

Graftstudio Ltd is a Shopify specialist agency focused on custom development, bespoke store creation, custom theme work, and performance optimization. Its profile presents the studio as serving brands of varying sizes, while client feedback highlights clear communication, reliable delivery, technical expertise, proactive problem solving, and visual guidance. Graftstudio Ltd is also a verified Shopify Plus partner, making it a relevant option for merchants seeking tailored Shopify builds or improvements that require both technical capability and collaborative project support.

Recommended for
Custom Shopify stores
Shopify theme development
Shopify Plus projects
Performance optimization
Bespoke store builds

Contact

Richard Forbes-Simpson's business address

Newcastle upon Tyne, United Kingdom

shopexperts Reviews

Summary of 6 client reviews

shopexperts AI insights

Across 6 client reviews, customers consistently praise Graftstudio Ltd for responsive communication, reliable delivery, and strong technical expertise. Reviewers also highlight proactive problem solving, a clear understanding of client needs, thoughtful design quality, and an easy collaborative process. Feedback consistently presents the agency as responsive and dependable throughout projects.

Most common praise
Responsive communication
Reliable delivery
Technical expertise
Proactive problem solving
Understanding client needs
5.00
based on 8 shopexperts reviews

1-7 out of 8 reviews

Liliya K.
Intelligent Change
Posted: Apr 28, 2026
Customer Rating:
5.00
Source:Imported from Graftstudio

Graftstudio has excellent web developers with wonderful communication skills and an eye for design.

Project Value
Unspecified
Andrew G.
Jambys
Posted: Apr 28, 2026
Customer Rating:
5.00
Source:Imported from Graftstudio

Richard approached this project thoughtfully, and achieved a lot in a short time as a result. We are excited to continue working together!

Project Value
Unspecified
Jenny A.
TUTTI
Posted: Apr 28, 2026
Customer Rating:
5.00
Source:Imported from Graftstudio

We worked with Richard to develop a brand new website, and he really understood our vision from the start. He offered thoughtful suggestions that matched our aesthetic and branding, and was always happy to problem-solve along the way to ensure we achieved exactly what we wanted. Since then, he’s continued to offer support whenever needed, and we’ve also collaborated on smaller projects together. Highly recommend!

Project Value
Unspecified
Ben T.
Paxton & Whitfield
Posted: Apr 28, 2026
Customer Rating:
5.00
Source:Imported from Graftstudio

Richard has been an invaluable resource for us as we transitioned from another agency. His communication and responsiveness have kept up with our various complex needs. Highly recommend!

Project Value
Unspecified
Ernest C.
TOG Knives
Posted: Apr 28, 2026
Customer Rating:
5.00
Source:Imported from Graftstudio

Richard has become a vital member of the team here at TOG Knives. He is fast to respond to enquiries and fast to complete the work too, both of which make a huge difference when you are managing an e-commerce site. He's also experienced, efficient and pro-active in terms of resolving problems and developing our site, suggesting different ways of doing things. Thoroughly recommended!

Project Value
Unspecified
Phil K.
Brew Tea Co
Posted: Apr 28, 2026
Customer Rating:
5.00
Source:Imported from Graftstudio

Richard has been supporting us behind the scenes for years and we find him exceptionally reliable. Designs are brought to life as intended but with the added benefit that Richard will always recommend a better or simpler way of achieving a goal, something we find very valuable. The support is quick, the documentation is great and his approach is flexible to our requirements. He works really well with our team and others working on our site. The ground up build was complex with a lot of interesting features - all delivered exactly as planned. Thanks Richard, we look forward to continuing to grow with Graftstudio.

Project Value
Unspecified
Amelie J.
Miller Harris
Posted: Apr 28, 2026
Customer Rating:
5.00
Source:Imported from Graftstudio

We have worked exclusively with Graftstudio on a series of Shopify projects over the past twelve months. As a small team ourselves, we relish working with pragmatic partners and collaborators who are not only brilliant, but also sympathetic to last-minute requests and fast-changing scopes! Richard has been nothing but forthcoming; he’s reliable and quick, even at the toughest of times. I would not hesitate to recommend Richard and Graftstudio.

Project Value
Unspecified

FAQ

What do you specialise in?
Shopify and Shopify Plus storefronts that need to perform commercially: custom themes, migrations and rebuilds, performance, gift-with-purchase and international/Markets logic, integrations, and ongoing Plus development. I own builds end to end or drop in as senior cover for agencies.
Are you a Shopify Plus Partner?
Yes. Graftstudio is a Shopify Plus Partner. I work directly in your Shopify and GitHub accounts so you keep ownership of the code.
Do you only do full rebuilds?
No. Many clients need focused improvements on a live theme — speed, UX, GWP, Markets, integrations — or a retained block of hours. Full custom builds and migrations are available when the foundation is the problem.