Cafuné Sample Sale: From Strategy to Shopify Growth

Create a dedicated July Sample Sale experience for Cafuné that could clearly communicate the campaign offer, guide customers through priority access, support high-traffic product discovery, and improve overall sales performance compared with the 2024 sample sale.

InsCoder supported the project from strategy to execution, including market research, competitor analysis, discount strategy, EDM content direction, UI/UX design, development, app setup, and post-campaign performance review.

Before the project, Cafuné needed a more structured campaign experience for the July Sample Sale. The existing website did not fully support a campaign-specific shopping journey, and the team needed clearer guidance on discount strategy, customer flow, EDM content, visual direction, and technical execution.

The main challenge was to turn the sample sale into a more complete online campaign, rather than only a product discount event. This required strategy, design, development, and data review to work together within a tight timeline.

InsCoder worked with Cafuné to plan and launch a dedicated July Sample Sale campaign experience. The project covered campaign strategy, market and competitor research, discount structure, EDM content direction, UI/UX design, Shopify development, app setup, and post-campaign performance review.

The goal was to turn the sample sale into a complete online shopping journey, from early registration and priority access to product discovery and final conversion.

• Built a dedicated July Sample Sale landing page.

• Created a clear campaign structure with early access, exclusive entry, and product preview sections.

• Provided discount strategy and EDM content recommendations.

• Designed and developed campaign-specific UI/UX.

• Configured the required Shopify apps and theme settings.

• Launched 7 new campaign-related features on the sale day.

• Reviewed campaign performance and provided post-launch insights.

The July Sample Sale delivered strong performance compared with the 2024 sample sale. After launching the dedicated campaign experience, order volume increased by 35% and total sales increased by 57%. The campaign also drove a significant increase in browsing activity during the sale period and attracted a large number of new customers.