Cult Gaia - A Shopify Plus build for one of fashion's most distinctive brands

Cult Gaia's products are high fashion, highly visual, and very curated. The store needed to present them in a way that felt elevated without getting in the way of actually shopping. That's a difficult balance, especially on Shopify Plus, where achieving truly bespoke design requires deep platform knowledge. The build also had to work seamlessly across markets, handle a large and varied catalogue, and perform well on every device.

Their previous website was a cluster of third-party apps, legacy developer code bloat and restrictions around the updating of the store. Cult Gaia felt they couldn't operate their own store without Developer input.

We were given high-quality Figma designs fed to us throughout the build, translating the design and front-end work into a fully functional Shopify Plus theme.

A brand new Shopify 2.0 store free of any unused third-party apps and scripts, faster loading times and superior mobile performance. A store where the client could confidently update and roll out changes themselves without calling a Developer every day.

The result is a store that feels minimal and refined but has a lot going on under the surface. Product pages are designed to let the imagery lead, with clean layouts and considered typography that matches the brand's aesthetic. The catalogue handles a wide range of product types without ever feeling cluttered. Cross-border commerce, payment flexibility, and personalisation features are all baked in, but none of it gets in the way of the experience.