HAS MERIT is a studio crafting conversion-driven Shopify storefronts and building brands for ambitious companies.

We design and develop polished sites that feel like real brands (not quick templates) and back them with brand identity systems that create lasting recognition.

From strategy to branding to design to development, everything’s done in-house for a seamless process. We’re a great fit for brands seeking personalized brand design paired with thoughtful conversion strategy, without the agency fluff or freelance hit-or-miss.

Building Digital Storefronts:

Personalised Design - tailored layouts built to sell, not just look good.
Custom Development - beyond just templates, crafted solutions for your brand.
Conversion Optimisation - auditing and smarter UI/UX so you don’t leave money on the table.
Brand & Identity Design - constructing a brand that stands out and connects.
Seamless Integrations - payments, shipping, and tools connected without friction.

We just helped an FMCG brand increase conversions by 56% and increased net sale by 86% within 30 days by tweaking their existing page.

Female-founded by a designer/developer with experience across brands of all sizes, partnered with a commercial lead from top global CPGs and agencies, we blend design, strategy, and business insight to help brands stand out and scale.

Our clients have been featured in Forbes, Vogue, Allure, mindbodygreen, Whole Foods and more

Has Merit

Increased conversions by 56%