Websites
 We design and build custom Shopify websites, always starting with strategy.
If you already have a designer or developer you love, we’re happy to jump in for just one part.
We also create non-commerce sites like portfolios, blogs, and service-based websites. ​ Branding

 Branding is one of our favorite things to do, especially when it’s paired with a website.
Taking a holistic approach helps brands launch or relaunch more smoothly and with more impact.
 We create logos, full brand identities, collateral, and packaging. ​ Other Services
 We set up marketing email flows and design email templates that feel on-brand.
We also help with website migrations and new store setups.

Experience that scales We bring 15+ years of combined experience, working with brands big and small. Design meets strategy We focus on the intersection of design and strategy. We start with clarity, so every creative decision supports a real business goal - conversions, sign-ups, engagement, and more. Everything in-house Strategy, design, and development all happen under one roof. No handoffs, no guesswork. A lean team, by choice You’ll work directly with the people doing the work - no layers, no big-agency runaround. Straightforward & tailored We listen first and build solutions around your brand, budget, and goals. No cookie-cutter templates here.

We like to keep things light, positive, and easy to work with.
We’re big on kindness, good energy, and enjoyable collaborations.
If that doesn’t sound like your vibe, we might not be the right fit (and that’s totally okay).

We don’t believe in a one-size-fits-all look. Every design is shaped around the character and personality of the brand we’re working with.
 Our goal is to help you stand out visually and strategically, so you’re not just getting a good-looking site, but one that’s thoughtfully built to drive conversions.

We’re a lean two-person team with experience on both the agency and brand side. We’ve worked with everything from global FMCG brands, from founder-led businesses to Hollywood celebrity brands - so we know what it’s like at every scale. Has Merit was created by Diep to offer brands solutions that look great, work smoothly, and stay budget-friendly.
Big or small, we don’t really have a preference - we just love building things that work, look good, and make an impact.

You’ll work directly with both team members throughout the project, giving you access to strategy, design, and development from the people actually doing the work.
 Felix will be your main point of contact and guide you through the project from start to finish.

It really depends on the scope and your needs. Most projects typically take between 4–12 weeks from start to finish.

Yes! We build everything so you can manage your website on your own with confidence.
If you’d prefer ongoing support, we’re always available for monthly support too.

Yes! We provide personalised Loom video tutorials and training, plus a complimentary post-project support window to make sure everything runs smoothly and you’re set up for success.

Yes! We can help with store setup and content or portfolio migrations.
Just let us know your current setup and how you’d like things to work, and we’ll figure out the best workflow together.

Yes! Every website comes with solid foundational SEO - clean, crawlable structure, proper semantics, meta tags, image optimisation, responsiveness, and accessibility. This helps set your business up for visibility from day one, including across search and AI-driven discovery. If you’re looking for deeper or ongoing SEO support, we’re happy to connect you.

We usually stick to our core strengths. We either work with content you provide, or help draft copy based on your preferences and the user flow we define together. We can help shape the copy to set the site structure, clarify the core meaning of each section, and define the right text length so the design has a strong foundation. From there, you can refine the final copy yourself or work with a professional copywriter. If needed, we’re happy to connect you with copywriters we trust.

Yes! We know not every business starts with a big budget - and that’s totally okay. We’ll work with you to shape the right scope for your goals, whether that’s a full custom build or a more streamlined launch. Either way, you’ll end up with a store that’s built to sell, without paying for things you don’t need.

We’re based in Vienna, Austria ☕️ (GMT+1).
Most of our clients are in the US, so we’re used to working across time zones and staying flexible with project hours. Feel free to message us anytime - we’ll get back to you as soon as we can.

We’re a great fit if you: • Value thoughtful strategy and design that actually works (not just looks pretty) • Want a collaborative, positive, and straightforward working relationship • Prefer working directly with the people doing the work (no layers of account managers) • Want solutions tailored to your brand, goals, and budget — not cookie-cutter versions We might not be the best fit if you’re looking for: • A large agency with lots of internal departments • Strictly templated, one-size-fits-all builds • No-questions-asked projects without ongoing conversation If you’re still unsure, just reach out — we’re happy to chat and see if it feels right on both sides.