Cohesive packaging that communicates wellness

The Client
https://earthechofoods.com/
A supplement company that offers nutrient-dense superfood products to help customers reach their ultimate health.

The Challenge
Based on an initial concept developed in-house, we were tasked to revitalize and expand Earth Echos product catalog, such that it still feels authentic, memorable, and inviting both in e-commerce and retail customer journeys. The challenge was to do so while maintaining consistency, strengthening brand awareness, and providing clear and transparent messaging in line with Earth Echos philosophy.

The Solution
Deconstructing the provided concept design, we were able to better understand the underlying components so that we could confidently put them back together. Working with different packaging types and materials, we were pushed to mold the recognizable brand motifs to fit various functional constraints. Over the course of a couple of years, we were able to redesign and expand Earth Echos entire product catalog in a way that feels very much Earth Echo while also ensuring ease of use and convenience.

The Results
The fresh and vibrant design, coupled with clear messaging resonated with target audiences, leading to increased consumer engagement and enhanced brand perception. As Earth Echo continues to thrive in the health and wellness industry, our packaging redesign remains a testament to our dedication to clarity in visual communication as well as quality in design execution.