Full brand, packaging and Shopify launch for True Canine with 27% higher conversions

The Client
True Canine is a nutritional pet supplement brand that offers vet-formulated probiotics and joint support products for dogs, created by experienced veterinarians and pet wellness experts.

The Challenge
The founders approached us at idea stage. They needed everything required to enter a crowded pet supplement market: a distinctive brand from scratch, packaging that clearly communicates benefits to caring pet owners and a Shopify store that feels playful, trustworthy and easy to use on mobile. The challenge was to balance fun, dog-centric energy with the seriousness of science-backed formulas and long-term pet health.

The Solution
We began with positioning and audience workshops to understand how modern dog owners research and purchase supplements.
Based on these insights, we:

• Defined the True Canine brand story, tone of voice and visual direction focused on playful care and expert-backed trust

• Designed a bold, easy to recognize logo and visual system built around paw and pattern elements that feel joyful and dog friendly

• Created label and packaging designs for the initial product line, with clear hierarchy for benefits, flavor and dosage so owners can make quick, confident decisions

• Planned and designed a custom Shopify store that highlights education, social proof and simple product comparisons, with a streamlined subscription flow and mobile first layouts

By designing the brand, labels and store as a single system, every touchpoint feels consistent, from the tub on the kitchen counter to the product page on a phone.

The Results
Within the first months after launch, True Canine saw strong performance across key metrics:

• 27% increase in overall site conversion rate compared to the initial soft launch

• 31% uplift in average order value driven by bundles and recommended add ons

• 25% increase in returning customers as subscription and repeat purchases grew

• 38% more email leads captured through optimized sign up points across the site

The combined brand identity, packaging and Shopify experience helped True Canine quickly establish itself as a credible, memorable player in the pet supplement space, converting more first time visitors into loyal, repeat customers.