Master & Master

Project Overview

Master & Master, a prestigious Czech furniture brand known for modern minimalist designs, partnered with Digismoothie to migrate their original online store to Shopify. The goal was to elevate their e-commerce presence, refine user experience (UX), and facilitate expansion into international markets.

1. The Challenge

The client required a significant upgrade from their previous platform to support growing business needs. Key challenges included:

• Design Precision: The client had a strict vision for a minimalist yet distinct aesthetic that mirrored the quality of their furniture.

• UX Optimization: The shopping process needed to be simplified for customers while maintaining high design standards.

• Technical Independence: The client needed a system where they could manage content—such as adding new designer profiles or projects—without relying on extensive technical knowledge.

2. The Solution

Digismoothie implemented a Shopify-based solution that balanced aesthetic requirements with functional e-commerce capabilities.

• Customized Design: Utilized a Shopify template as a foundation but applied extensive custom code to meet specific design requests.

• Content Management: Delivered a user-friendly backend that allows the client to easily update products, designer bios, and portfolio projects.

• International Expansion: Leveraged Shopify Markets to enable sales and shipping across Europe.

• B2B & Compliance: Integrated features to support B2B sales, including VAT ID and Company ID validation during checkout.

3. Key Integrations & Features

• Fakturoid: Full integration for invoicing and accounting.

• Mailchimp: Setup for email marketing campaigns.

• Shopify Markets: Configuration for cross-border sales within the EU.

• Custom Validations: Logic to validate business credentials in the purchasing process.

4. Results & Client Feedback

The migration resulted in a timeless, scalable B2B and B2C e-shop.

• Operational Efficiency: The client can now manage site content and template adjustments independently.

• Market Reach: Successfully expanded product availability to European markets.

• Analytics: Gained access to clear, actionable data regarding store performance.

"Our company is gradually growing and with that came the need to move our online store to a higher level. Digismoothie proved to be a great partner... Thanks to the Shopify platform we can easily manage content, make simple adjustments in the template and at the same time have excellent and clear analytics." — Ondřej Zita, Co-owner of Master & Master