Contessa Volpi × Shopexperts

Chic, Handmade Swimwear — Elevated Through Pro Craftsmanship

Brand: Contessa Volpi
Industry: Clothing & Fashion
Location: Australia
Customer Since: 2018
Completed Projects: 28

Brand Story

Inspired by the women’s movement, Contessa Volpi is an Australian swimwear brand founded by designer Enrica Volpi. The brand blends timeless Italian craftsmanship with modern aesthetics—creating chic, handmade swimwear designed to enhance natural curves and empower women with more choices, comfort, and confidence.

The Challenge

As the brand grew, Contessa Volpi needed a Shopify storefront that matched the quality of its products—beautiful, functional, and seamless across every device.

Key needs included:

• A more structured and intuitive Home page

• A Product page layout that better highlighted craftsmanship and product details

• Full mobile responsiveness to support increasing mobile traffic

• Iterative UX improvements to support growth without a full redesign

Our Work

Over the course of 28 completed projects, we partnered with Contessa Volpi to refine, optimize, and elevate their online experience.

Highlighted upgrades included:

• Reorganizing Home page content to improve first-impression clarity and product discovery

• Rebuilding Product page sections for stronger storytelling and conversion optimization

• Ensuring pixel-perfect responsiveness across all mobile breakpoints

• Implementing technical fixes and UX adjustments to improve navigation and checkout flow

• Providing ongoing, on-demand enhancements without interrupting daily operations

The Outcome

With a cleaner layout, improved product presentation, and fully optimized mobile experience, Contessa Volpi now offers a shopping journey that reflects the premium quality of their swimwear.

The brand gained:

• Faster, more intuitive browsing

• Stronger mobile conversions

• A polished, editorial-style shopping experience that matches the brand’s aesthetic

• A trusted long-term partner for UX, design, and ongoing improvements

Client Impact

Contessa Volpi continues to grow with a storefront that feels elegant, consistent, and easy to shop—helping more customers discover their unique approach to handmade, women-inspired swimwear.