Glanzberg Passion Wein × Shopexperts

Premium Wine Experiences — Refined for Modern E-commerce

Brand: Glanzberg Passion Wein
Industry: Food & Drink
Location: Germany
Customer Since: 2018
Completed Projects: 16

Brand Story

Glanzberg Passion Wein curates premium wines from renowned regions including Germany, Austria, Australia, New Zealand, Canada, and South Africa. With a focus on craftsmanship, storytelling, and expert-led tastings, the brand delivers exceptional wine experiences to customers across Europe.

The Challenge

As their online sales grew, Glanzberg Passion Wein needed a Shopify store that made purchasing intuitive while clearly communicating value and encouraging higher cart conversion.

Key needs included:

• Better price clarity and value perception

• A smoother mobile buying experience

• Visual cues to encourage larger cart sizes

• Reduced friction throughout the checkout journey

Our Work

We partnered with Glanzberg Passion Wein to enhance both usability and conversion performance across their Shopify store.

Highlighted upgrades included:

• Adding compare-at pricing within the cart to highlight savings

• Implementing a mobile sticky “Add to Cart” button

• Introducing a dynamic free shipping progress bar

• Displaying cart value next to the cart icon for instant feedback

The Outcome

The store now delivers a clearer, more persuasive buying experience that guides customers confidently toward checkout.

The brand gained:

• Improved cart engagement and checkout completion

• Stronger mobile usability

• Higher perceived value across products

• A smoother, more transparent purchasing flow

Client Impact

Glanzberg Passion Wein continues to grow its online presence with a refined storefront that matches the quality and care behind every bottle they curate.