Xena Workwear × Shopexperts

Protective Footwear — Engineered for Confidence and Scale

Brand: Xena Workwear
Industry: Equipment & Supplies
Location: United States
Customer Since: 2020
Completed Projects: 62

Brand Story

Xena Workwear designs stylish, high-performance safety footwear for women working in demanding environments. The brand blends protection, comfort, and modern design to empower women without compromise.

The Challenge

With a rapidly expanding product line and growing customer base, Xena needed a Shopify experience that could scale while supporting complex purchasing options.

Key needs included:

• Flexible, reusable collection page layouts

• Advanced pre-order functionality

• A consistent, modular design system

• Improved product purchasing clarity

Our Work

Across 62 projects, we helped Xena Workwear build a scalable Shopify foundation that supports both growth and flexibility.

Highlighted upgrades included:

• Creating custom modular collection page templates

• Rebuilding the product form to support robust pre-order logic

• Improving product flow and merchandising clarity

• Delivering ongoing UX and performance enhancements

The Outcome

Xena’s storefront now supports advanced selling strategies without sacrificing clarity or ease of use.

The brand gained:

• Greater merchandising flexibility

• Seamless pre-order experiences

• Improved conversion flow across collections

• A scalable Shopify infrastructure built for growth

Client Impact

Xena Workwear continues to empower women with a storefront as strong and dependable as the products they sell.