Eilish Fragrances | High-Volume Launch and 3D Experience

Billie Eilish Fragrances partnered with the team to launch the artist's first perfume on Shopify Plus. The project focused on managing massive traffic spikes, implementing a unique 3D scroll-responsive design, and setting up global stores to handle international sales.

• Traffic Management: Successfully handled over 1 million sessions on launch day, with the product selling out in 30 minutes.

• 3D Showcase: Developed a custom animated 3D render of the perfume bottle that moves in sync with the user’s scroll position.

• Global Setup: Built expansion stores with multi-currency support and custom fraud controls to limit quantities per customer.

"We want to thank you for all the hard work you put into our website. Since Day 1, you have been committed to this project and acted like partners. We have enjoyed working with the team and appreciate what you've accomplished with us."
— Brian R., Sr. Director Ecommerce & Digital Marketing at Parlux Ltd.