Natura Brasil | Data Lake Integration Boosts Conversion Rate by 15%

Natura Brasil needed to integrate their Shopify site with an external Data Lake for better customer insights. Power Commerce developed a custom API integration connecting Orders, Products, and Customers to the Data Lake. Alongside this, we provided ongoing CRO and development support to optimize the checkout flow and user experience.

• 15% conversion rate boost through A/B testing and targeted optimizations.

• 30% reduction in cart abandonment due to an optimized checkout flow.

• 25% increase in website engagement through strategic marketing improvements.

The integration with the Data Lake has transformed our approach to understanding customer behavior and product performance.
—Natura Brasil Team