Shopify store for a Perfumes brand

We partnered with a fragrance brand to create a Shopify experience that translates scent into story, crafting a digital flagship store that feels as refined and immersive as the products themselves. Built entirely from scratch without relying on a pre-built theme, the project combined advanced commerce functionality with rich editorial storytelling and premium UX design.

What was done:

The project's foundation was a fully customized Shopify storefront. We implemented a bespoke theme architecture tailored to the brand’s identity, alongside multi-region infrastructure supporting multiple currencies and localized shopping experiences. A built-in language switcher ensures accessibility for international audiences.

Navigation & Discovery Experience

To help customers explore complex product catalogs intuitively, we developed a custom mega-menu with multi-level navigation and mobile-specific behaviours. Sticky header functionality improves browsing continuity, while integrated predictive search accelerates product discovery with real-time suggestions.

Product Listing Experience (PLP)

We developed a fully custom product grid optimized for performance and responsiveness. Promotional badges are dynamically driven by tags and metafields, and quick-add/select options streamline purchasing.

A standout feature is the dynamic collection header system, where layouts adapt based on collection type. For example:

• Circular layouts for select categories

• Large square grids for others

• Pills-style navigation for specific product groups

All rendering logic is powered by collection handles and metafields, ensuring flexible merchandising control.

Product Detail Experience (PDP)

The product page was designed to balance storytelling with conversion. It includes:

• Custom layout architecture

• Image gallery slider with zoom

• Variant selection (size, color, etc.)

• Add-to-bag functionality

• Structured collapsible product details

• Dynamic cross-sell and recommendation modules

Advanced Gift Functionality:

Gifting plays a central role in fragrance commerce, so we engineered a fully custom system:

• Personalized gift messages per individual item

• Line-item level message storage

• Gift wrapping options per product

• Cart and checkout compatibility

• Validation and persistent configuration data

This enables customers to personalize multiple items differently within a single order.

Promotions & Pricing

We implemented promotional logic that works consistently across PLP, PDP, and cart, ensuring accurate discount displays and pricing behaviour at every touchpoint.

Customer Accounts

• Sign-in / registration flows

• Password recovery

• Logged-in vs logged-out state logic

• Account dashboard

• Profile editing (personal info, password, addresses)

• Orders list and detailed order views

All supported by validation and error-handling systems.

Wishlist

Customers can save products directly from listing cards or PDPs, with wishlist data persisting inside their accounts and accessible via a dedicated page.

Custom Store Locator

We built a fully custom store locator without third-party apps, featuring:

• Interactive filtering

• Embedded maps

• Brand-aligned UI

• Native theme integration

Animated & Interactive Content

To bring the brand to life, we implemented multiple animated homepage and content sections powered by scroll- and interaction-based logic. All animations were optimized for performance and responsiveness.

Checkout & Payments

We maintained Shopify’s secure native checkout while ensuring compatibility with custom gifting logic, validation flows, and cart configurations.

Compliance & Tracking

The store includes a cookie consent system with granular preference management (required, analytics, marketing) and controlled script loading.

Editorial & Content Storytelling

Beyond commerce, we built custom templates for article and editorial pages, going well beyond Shopify’s default blog structure. The modular system supports:

• Mixed media blocks (image, video, text, CTAs)

• Flexible layouts

• Reusable content modules

• Editorial storytelling design

Custom Cart Popup with Upsell

We replaced the standard cart drawer with a modal cart popup featuring:

• Add-to-cart confirmation

• Product preview and details

• Integrated upsell slider

• “Buy together” recommendations

• Direct add-to-cart from upsells

• No page reload interactions

Custom "Bought Together" Functionality

A fully bespoke PDP module enables the addition of complementary products in a single action. Built without third-party apps, it uses metafield or manual linking logic and integrates with cart pricing calculations.

Email Experience

We redesigned and rebuilt email templates to align with the brand’s visual identity and added lifecycle emails beyond Shopify’s default flow.