I only charge month to month. I only want to work together if I'm making things substantially better for you and your brand. No need to have long agreements.

Every client is different, and I tailor the work to what each brand actually needs. That said, most of my work typically falls into a few core areas: Helping brands understand true contribution margin by sales channel and by product, so it’s clear what’s actually making (or losing) money. Building financial strategy and forecasts that show where the business is headed—and what needs to change to improve profitability and cash flow. Setting clear ROAS and CPA targets that are specific to your business, so growth is healthy and sustainable, not just top-line driven. Assessing overall financial health, including the right balance of fixed and variable costs to support both current performance and future growth. Acting as a sounding board for tough, messy decisions that come up weekly. I’ve been an operator myself, so I help founders think through hard calls without feeling like they’re making them alone. Supporting ad-hoc projects where having a financially minded partner involved leads to better, more confident decisions.

Both—just in different ways. About 60% of clients come to me because they want to be more profitable, and around 40% are growing fast and starting to feel a little out of control. The overall approach is similar for both, but the decisions we make along the way can be very different. No matter where a brand is at, we always start by getting a solid financial foundation in place—clear visibility into margins, cash flow, and what’s actually driving results. From there: If profitability is the main issue, we focus on finding where money is being made (or lost) and fixing the biggest leaks first. If growth is the challenge, we put structure and guardrails in place so the business can scale without breaking or constantly stressing cash. Either way, the goal is the same: clear numbers, better decisions, and a business that feels a lot more under control.