Hire Aftersell Post-Purchase Upsell Experts

10+ Years Ecommerce Expert | Growth Hacker | Shopify Specialist

I specialize in turning Shopify stores into high-performance revenue machines, I combine deep marketing expertise with technical development.
Having founded, bootstrapped, and successfully exited my own ecommerce business within five years, I understand the ecosystem from the founder’s perspective.

I help Shopify merchants maximize profit through a data-driven mix of:

• Strategic Growth: Scaling via Paid Media (Meta/Google) & Organic Traffic (SEO) & Marketing automation

• Technical Edge: Custom App development and Google Ads Scripts to automate performance.

• Efficiency: Marketing & Operational automation to lean out your workflow.

• Profitability: CRO and retention strategies that stick.

Whether you need a high-level consultant or a hands-on operator, I bridge the gap between technical execution and business ROI. Let’s scale your store.

Since 2006, Michael has been at the forefront of ecommerce innovation. After launching and scaling his first online business to significant revenue and earning recognition in Internet Retailer's Second 500, he sold the company in 2015.

Now Michael dedicates his expertise to helping other entrepreneurs succeed, combining deep technical knowledge with proven strategic insights gained from real-world experience.

His services Include: E-commerce Consulting, Shopify Development, Automated Email Marketing, Website Migration, Website Audits, and Amazon Optimization.

He utilizes AI for the following Site Pre-Design, Customer Service and Shopping Agents, CRO, Descriptions, Icon/ Graphic creation, Market Research, and more as he finds additional uses that add speed and value.

Oh hey, I’m Laura 👋

For the past 8+ years, I’ve worked with small to mid-sized brands to build smarter growth systems, the kind that bring in traffic, customers, and revenue without relying entirely on ads.

My style is simple: transparency, clear strategy, and actually answering your emails. Most of my clients stick around for years.

I work with brands that make real products and care about what they’re putting into the world (not dropshipping stores or quick cash grabs).

Canadian merchants: I charge the same in USD and CAD, so you'll never have to pay for conversion.

Klay Create is led by Yassine, a Shopify expert and product-focused builder with hands-on experience across strategy, development, and growth for DTC brands. With a strong background in Shopify theme development, CRO, and scalable eCommerce systems, Yassine works closely with brands to translate vision into high-performing storefronts that are built to convert and scale.
Our team covers the full Shopify stack, from branding and UI/UX to custom theme development, CRO, and growth systems. We work with modern Shopify themes and custom builds, and we integrate best-in-class tools across email marketing, subscriptions, reviews, upsells, and analytics. Our tech stack includes Shopify (Online Store 2.0), custom Liquid and JavaScript development, Klaviyo, Recharge, Yotpo/ Judge.me, ReConvert, AfterShip, Gorgias, and performance and analytics tools to support scalable growth.

Currently based in Southeast Asia, Klay Create operates as a fully remote studio and is available during U.S. business hours, ensuring smooth communication, real-time collaboration, and reliable ongoing support for North American brands.