CANDY CLAWS || Boosting AOV with a Strategic Tiered Bundle System

Challenge
Client wanted to increase average order value (AOV) without relying heavily on discount codes or complex upsell apps.

Customers were purchasing single products, but there was no structured incentive to buy multiple items. The offer lacked clarity, and savings were not visually communicated in a compelling way.

The goal was to:

• Encourage bulk purchases

• Clearly communicate savings

• Simplify the bundle buying process

• Improve conversion flow

Solution
Implemented a Tiered Bundle Discount system offering predefined product sets of:

• 2 Products

• 3 Products

• 4 Products

• 5 Products

Instead of generic volume discounts, the system presented structured bundle tiers that clearly showed increasing savings as customers added more items.

Results
After implementation:

• Increased average order value

• Better visibility of savings improved purchase motivation

• Smoother buying flow reduces decision friction

• Clear tier structure encouraged higher-quantity purchases

• Improved overall conversion flow