I'm a Shopify developer with years of hands-on experience building and scaling e-commerce stores — from custom theme development to conversion rate optimization and third-party integrations. I've worked with brands like Après Nail and through platforms like Storetasker, delivering solutions that look great and perform even better. I specialize in Liquid programming, frontend development, and UI/UX enhancement. Whether you need a full theme build, a tricky app integration, or a speed and SEO overhaul, I bring a detail-oriented approach that gets results — not just code. I leverage AI tools like ChatGPT and GitHub Copilot throughout my workflow — drafting Liquid logic faster, QA-testing edge cases, and generating content-ready section structures. This means faster turnaround, fewer revisions, and more value for your budget. My background spans custom store builds, GA4 + GTM tracking setups, Klaviyo integrations, loyalty app configurations, A/B testing, and cross-functional collaboration with design and marketing teams. I treat every project like it's my own store on the line. I'm a Computer Software Engineering graduate and Growth Collective certified in Creative Website Design (Shopify). Let's build something that converts.
Matrixify Shopify Experts for Imports & Migrations
Top-rated Matrixify experts

Logging in from Austin, TX, I'm a seasoned eCommerce and Conversion Rate Optimization(CRO) expert with over 20 years of experience in the online space, with 12 of those years in ecommerce, helping brands scale and maximize profitability. As the founder of MHT Media, I've led hundreds projects, leveraging data-driven strategies to optimize customer journeys generating real revenue. Here are some brands I've worked with. • Giantmouse (Shopify Plus) • Mad Viking Beard (Shopify Plus) • BlackMask Products (Shopify Plus) • ClaimSimple (WooCommerce) • Pastest (Shopify Plus) • Spaze (Shopify Plus) • And Arlen (Shopify)...and many others!
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Shopify stores that earn their keep. I run Graftstudio, the technical and commercial lead for mid-market DTC brands on Shopify Plus. Brands bring me in when the store has outgrown the people who set it up. I find what it's costing, fix what the numbers say pays, and measure every change. In 15+ years I have partnered with over 160 brands that generate £80m in sales across their stores. Cult Gaia, Victoria Beckham, Gymshark, Seafolly and Ireland's largest salon group among them. I'm a Shopify Plus Partner, and three in four brands come back. I take on a small number of brands at a time, offering audits, fix sprints and fractional store ownership.
With over eight years of experience as a full-stack Shopify developer, I translate complex technical concepts into user-friendly features that are built on scalable and reliable code. With a strong eye for design and focus on conversions, I create storefronts that look great and perform. If you're seeking a collaborator who values performance and long-term partnerships, let's talk. What I do: Custom features & theme development Convert Figma designs to responsive storefronts Custom apps, APIs, and system integrations UX/conversion improvements I specialize in: Bundle builders Cart drawers, Upsells Complex Metafield/Metaobjects implementations Subscriptions optimizations Section rendering API and ajax
We connect eCommerce brands and agencies with top freelance Shopify developers and designers. Hire for single projects or ongoing needs. No hiring fees or recurring charges.
I’m a german Shopify developer with over 5 years of experience working on e-commerce projects. My work focuses on custom Shopify development, store optimization, automations, and SEO foundations. I build and customize themes and apps using Liquid, HTML, CSS, GraphQL and JavaScript, and I regularly work with Shopify Flow and n8n to automate workflows and connect external tools. Projects I’m especially proud of include custom Shopify theme builds, clean migrations from WooCommerce and Shopware, and automation setups that significantly reduced manual work for store owners. I value clean code, clear communication, and solutions that are easy to maintain and scale over time.
What Matrixify experts do with store data
Migrations onto Shopify. The largest jobs. Products, collections, customers, orders, pages, blog posts and redirects each arrive through their own sheet, so the real work is turning another platform's export into Matrixify's columns and keeping old URLs alive through the Redirects sheet. SEO-sensitive moves like this are where an expert earns their fee.
Bulk updates. Prices, inventory and metafields across a whole catalogue from one file. The same import that creates products can overwrite existing ones, which is why a careful expert always runs a test file first.
Customers and orders. Customer records and order history come across separately from the catalogue. Experts usually sequence them, products and customers before orders, so every imported order points at records that already exist.
B2B data. The Companies sheet loads company locations, their assigned catalogues and payment terms in bulk, which beats building wholesale accounts by hand one at a time.
Scheduled jobs. Matrixify can schedule and auto-repeat imports and exports: timed sales, stock updates from a supplier file on an FTP/SFTP server, regular exports for reporting. Experts document these so the next person knows they exist.
Backups and store copies. Backup, restore and store-to-store copy cover staging stores, new regional stores and a safety net before big changes. Translations, menus, metaobjects and files have sheets too, which matters for international setups.
AI agents. Matrixify now offers an MCP server that connects AI assistants and agents to the app on your store. Ask any expert who suggests it how they'd limit what an agent is allowed to change.
How to choose a Matrixify expert
Five of the six badge holders are freelancers, and data work often suits one careful person. Still, test how someone handles a live catalogue before giving them one.
Ask for their test routine. A good Matrixify expert imports a small sample first, checks the results in your admin, and only then runs the full file. Ask exactly what they check before scaling up.
Ask how they'd undo a mistake. Matrixify can back up and restore data. Anyone touching thousands of records should take a backup export first and tell you where it's kept.
Probe migration experience. Ask them to describe the data quirks they hit on their last migration and how they mapped old URLs to redirects. Vague answers here predict trouble on launch day.
Trusted Matrixify Experts. The Matrixify team publishes a Trusted Matrixify Experts list of agencies and freelancers it has worked with on many jobs. If that endorsement matters to you, check whether a candidate appears there.
Red flags. No sample run, no backup, templates built on the deprecated Smart Collections or Custom Collection sheets, or a migration quote given without seeing your data.
One paid job before the big one. A bulk price or metafield update on one collection, delivered with before-and-after exports, shows how someone treats live data.
Matrixify Shopify limits and deprecated sheets
API call limits. Matrixify runs inside Shopify Admin and works within Shopify's API call limits, so very large imports take real time. Plan cut-over windows with that in mind. The Enterprise plan adds batch import and parallel threads for the biggest jobs.
Per-file plan limits. The free plan handles 10 items of each type per file: enough to test a template, nowhere near enough to migrate. Paid plans raise the per-file caps on products and collections, so check yours before the job, not halfway through it.
Deprecated sheets. The Smart Collections and Custom Collection sheets are deprecated, and current imports use the Collections sheet. Old templates passed around between teams often still use the retired ones.
File size and sources. Files can reach 20GB, but manual uploads stop at 5GB. Bigger jobs load from a URL, an FTP/SFTP server, cloud storage or a Google Sheets link instead.
B2B structure. Shopify caps how many locations and customers a company can have, and Matrixify's Companies sheet respects those caps. Large wholesale accounts may need restructuring before import.
Old name, old guides. Matrixify used to be called Excelify. Tutorials written under that name can describe sheets and columns that have since changed, so check them against the current documentation.
Matrixify jobs these experts take on
Development dominates the Matrixify badge: five of the six profiles offer it, and four cover store setup and management. That suits work that's technical and detail-heavy.
Platform migrations
Products, customers, orders, content and redirects moved onto Shopify
Bulk catalogue updates
Prices, inventory and metafields changed across the store in one pass
Scheduled feeds
Auto-repeating imports and exports on a fixed timetable
B2B company imports
Companies, locations, catalogues and payment terms loaded in bulk
Backups and store copies
Restore points and store-to-store data transfers
Data preparation templates
Shared sheet templates your team can fill in and re-import
Matrixify questions from Shopify merchants
Yes. Matrixify was previously called Excelify, and it's built by ITissible. The App Store listing is now Matrixify: Data Export Import. Guides and templates from the Excelify days still circulate, so check that any sheet you reuse doesn't rely on the deprecated Smart Collections or Custom Collection sheets.
Yes. Orders, customers and products each have their own sheet, alongside draft orders, discounts, companies, pages, blog posts and redirects. Decide with your expert how far back to bring order history: every extra year means a bigger file and a longer run under Shopify's API call limits.
Customers have their own sheet, and the Companies sheet covers company locations, assigned catalogues and payment terms. Shopify limits how many locations and customers each company can hold, and Matrixify works within those limits. Big wholesale accounts may need restructuring first, which is a good reason to bring in someone who has done a B2B import before.
Yes. Google Sheets sits alongside Excel and CSV as a supported format, and you can import straight from a Google Sheets URL. Combined with scheduled, auto-repeating jobs, that lets a shared sheet act as the working copy for prices or stock. An expert can set up the template and the schedule, then document both.
For a small catalogue with simple fields, often yes. The free plan's 10 items per file is enough to test your template first. Hire help once you have thousands of records, redirects to preserve, B2B companies, or customer and order history to carry over. Those are the cases where a mapping mistake is expensive to undo.
Matrixify offers a remote MCP server that connects AI assistants and agents to the app installed on your store. That opens up bulk edits by instruction, which is powerful and risky in equal measure. Before switching it on, agree with your expert what an agent may change, and keep taking backups before any large job.



