Shopify Ad Creative Agency for Static and Video Ads

Ad creative gets judged by spend, not by taste. A studio can make ads that look superb in a portfolio and never earn budget in your account. Screen for proof of the second thing.

Ask for ads that carried spend, not a showreel. A reel shows what the team can make. You want to know which concepts scaled, for how long, and what the account looked like before. Good agencies talk in hook rate, hold rate and cost per purchase, and can explain why a winner won.

Check they work in iterations, not one-offs. One winning concept is worth several variations: new hooks on the same body, different opening frames, a static version of a video idea. Ask how many variants they produce per concept and how quickly.

Find out what they make in-house. Statics, motion, video editing and on-screen copy are different skills. Ask which of them the agency does itself and which it subcontracts, and look at recent examples of each. A strong static team that farms out video will struggle to turn one idea into both.

Ask about turnaround and revisions. Testing runs on speed. Ask how long a new concept takes from brief to finished files, how long a variation takes, and how many revision rounds the price includes. A week to turn around a new hook is too slow for an account that launches new ads every week.

Agree formats before the first brief. Meta feed placements favour 4:5, Stories and Reels need 9:16, and TikTok is vertical first. Producing everything square and cropping later wastes the frame, so each brief should list the placements the concept is for.

Walk away from these. Guaranteed ROAS. Fixed packages of "30 ads a month" with no plan for iterating on what works. No questions about margins, offers or which products you can afford to push. A portfolio of polished studio video only, when your account needs a spread of formats.

Testing eats creative. A concept that works needs fresh versions every few weeks, in several shapes and lengths, before the audience tires of it. Good studios plan for that at the first shoot rather than improvising later.

Build ads from parts. Edit video as swappable blocks: a hook, a body that shows the product working, and an ending with the offer. One body with four hooks gives you four ads for little more than the cost of one. Ask for the blocks as separate files so later variations don't start from scratch.

Make every asset for every placement. Frame video so it crops cleanly to 9:16, 4:5 and 1:1, and keep text and product clear of the areas that platform buttons and captions cover. Statics need the same care: a layout that only works square looks cramped in Stories.

Design for sound off. Feed placements often autoplay muted, so burned-in captions and on-screen text have to carry the message without the voiceover.

Match the ad to the product page. If an ad promises a bundle, a colour or a discount, the Shopify page it lands on has to show it straight away. Tell the agency which product page and offer each ad points to, and send new product images when the page changes.

Name files so results trace back. A naming convention that records concept, hook and format lets whoever reads the numbers see which part of an ad did the work, and which part to change next.

Ad creative services are priced per asset, per concept or as a monthly retainer, and each model rewards something different. Typical ranges:

Scopes vary, but most production engagements are built from these pieces: