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Most Shopify brands don't run out of ideas for social. They run out of finished assets: the carousel nobody designed, the Reel that is still raw footage, the launch post thrown together at 11pm. Shopify social media creative is the production side of that problem — designed posts, carousels, story templates and short-form edits, made in batches so a week of content is always ready.
It stops at the creative. Scheduling, posting, replying to comments and reporting belong to social media management, and paid ads belong to ad creative specialists and media buyers. Keeping those apart matters, because creative-only work is priced very differently from someone running your accounts.
Buy it as a system rather than one post at a time, with templates and files you keep. Describe your channels, how often you post and what you already produce, and request a quote.
We connect eCommerce brands and agencies with top freelance Shopify developers and designers. Hire for single projects or ongoing needs. No hiring fees or recurring charges.
💌 Your outsourced marketing department. Founded in 2015, In Social is a full-service, Shopify Plus digital marketing agency that acts as the outsourced marketing department for our clients. From services such as; organic and paid social media, Google & PPC advertising, website design, development and conversion rate optimization, influencer marketing, branding and design, content creation, Ecommerce and Amazon store management, customer service (with our college educated, native English speaking Canadian based team of agents), US-based fulfillment, and everything in between, we leverage data to embody our methodology of “The Full Circle Approach to Digital Marketing,” developing, deploying, and optimizing holistic and cohesive marketing efforts that creates seamless customer journeys that drive brand affinity and, ultimately, sales conversion.
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Mark Perini is the Lead Shopify Expert of ICEE Social which he founded in 2008. We are a boutique agency specializing in the development of E-commerce Stores. We build and maintain 100's of Shopify stores & maintain our status as a top 10 Shopify Partner/Expert in NYC.
We specialize in custom Shopify store design, theme optimization, product setup, email/SMS marketing, UX improvements, and 1:1 training. Bilingual team (English & Spanish) based in Puerto Rico, helping brands grow on Shopify worldwide.
Social creative is cheap to buy and easy to waste. The usual failure is a month of attractive posts that don't resemble the store they link to, so the click lands on a product page that feels like a different brand.
Judge their work in the feed, not a portfolio grid. Get links to two or three accounts they currently produce for and scroll back three months. Consistency across 40 posts tells you more than nine hand-picked tiles.
Check they design from your store. Good social creative uses the same product imagery, colours and type as your Shopify theme. Ask how they will get your assets and whether they have looked at your product pages. A designer who only asks for your logo is about to invent a separate look.
Ask who owns the templates. If the designer builds carousels and story frames in their own account and sends you flattened images, you are renting the look. Editable source files in a tool your team can open belong in the contract.
Test video skills separately. A strong social media graphics designer is not automatically a good video editor. If Reels and TikTok matter to you, ask for edited examples with hooks, captions and pacing, not only static work.
Confirm sizes and formats before the first batch. Vertical 9:16 for Reels, TikTok and stories, portrait crops for the feed and cover frames for video are all separate exports, and retrofitting them later costs a second round.
Red flag: per-post pricing with no planning stage. It usually means stock templates with your logo dropped in. A good studio spends the first week on a content plan and a small set of templates before it produces volume.
Most social media content creation packages are sold by volume: 12, 20 or 30 assets a month. Volume is the least useful thing to compare. Three features decide whether a package keeps paying off after the first month.
Templates you own. The best packages start by designing a small system: carousel layouts, story frames, a review card, a launch template, a sale template. Your team can then make a quick post without waiting for the designer, and the feed stays consistent if you change suppliers.
Batch shoots that feed a month. One half-day shoot planned against the content calendar can supply stills and vertical clips for weeks: product close-ups, hands using the product, orders being packed, flat lays of new arrivals. Plan it around what you are launching in Shopify that month, so every post has a live product or collection to point to.
A clean handover to whoever posts. This is where packages quietly fail. Agree a shared folder structure, file names that match the planned post date, a caption draft attached to each asset and the product or collection URL each post points to. Tag those links with UTM parameters so Shopify's analytics can attribute visits to specific posts.
What you can skip: follower growth promises, daily posting in month one, and bundles that throw in posting for almost nothing, which usually means nobody is really managing the account. If someone else posts for you, the studio should work from their calendar, not a separate one.
Pricing splits by what you buy: single assets, a monthly batch, or a retainer that includes video editing. Typical market ranges:
Per post
Static graphic or carousel slide
Monthly package
12–30 assets a month
Retainer with video
Short-form edits included
These are creative-only ranges: design, editing and captions ready to post. Full management adds scheduling, posting, community replies and reporting, and is priced as a separate, larger retainer. Compare quotes like for like, because a package that looks expensive may include management, and a cheap one may be the same template with your logo swapped in.
Video moves the price most. Static posts and carousel slides are quick once templates exist; edited short-form clips take longer, and longer again if the studio also shoots the footage. Owning your templates brings the per-post cost down over time. Send your posting schedule and platforms to get a quote.
A typical engagement mixes design and editing across these deliverables:
Launch, product and how-to carousels built on your brand templates
Short-form cuts with hooks, captions and pacing for vertical feeds
Editable frames for launches, restocks, reviews and polls
A planned set of posts with caption drafts and post dates
Shot lists and half-day shoots that supply weeks of posts
Video covers and highlight icons that keep the profile consistent
A social media content agency produces the assets: graphics, carousels, edited video and captions. A social media manager plans the calendar, posts, replies to comments and reports on results. Some agencies do both, but the skills differ, and a studio that is excellent at design can be average at community work. If someone on your team already posts, buy creative only; if nobody owns the accounts, sort that out first.
Usually not at the start. For a store posting three or four times a week, a freelance designer with a set of owned templates covers most needs for far less. A social media creative agency earns its fee when you post daily across several platforms, launch often, need design and video from one team, or want creative strategy as well as production. The honest test is whether your bottleneck is ideas or output.
Less than most packages suggest. Three to five good feed posts a week, plus stories on launch days, is a rhythm most small brands can keep up, which works out at roughly 12 to 20 feed assets a month. Posting more only helps if quality holds. Start with a smaller batch, see which formats get saves, shares and clicks through to the store, and scale the ones that work.
They should, and it usually beats stock imagery. Your product photography already matches your store, so posts built from it feel like the same brand when someone clicks through. Check your photographer's licence covers social use, especially for lifestyle images with models. If your catalogue is all white-background packshots, budget for a short batch shoot to give the designer lifestyle and in-hand material.
Partly. Both run on vertical short-form video, and one shoot can feed both. The edits differ: TikTok tends to reward faster, rougher cuts that look native to the feed, while Instagram carousels and polished stills still do work that TikTok doesn't. Ask for each clip in two cuts rather than posting one file everywhere, and keep carousel design for the platforms where people save and swipe.
Your fonts, colour codes and logo files, or full brand guidelines if you have them; your best product photography; links to three accounts you admire and one you don't; your launch calendar for the next two months; and the product or collection each post should drive to. The last two matter most. Without your Shopify calendar, a designer produces generic brand posts instead of content tied to what you are selling.
