Toronto has the largest Shopify talent pool in Canada, so the practical question isn't whether you can hire locally — it's whether the local premium buys you anything. For most Shopify work, development, design, SEO and email are delivered remotely as standard, and Toronto shares Eastern Time with Montreal and Ottawa. A Montreal studio is functionally identical for a Toronto client, and often less expensive.
Where Toronto genuinely earns its position is cross-border. Most Canadian DTC brands sell into the United States, and that shapes almost every technical decision — dual-currency setup, cross-border fulfilment strategy, US market SEO on a .ca or .com domain, duty and CUSMA handling, and US payment preferences. Toronto consultants deal with this daily because their entire client base does.
Four situations where local helps:
Cross-border US strategy
The strongest case, and the one most Canadian brands eventually need.
Physical work
Photography, warehouse and fulfilment setup, POS installation, in-person training.
Enterprise Plus builds
Toronto has Canada's deepest Plus Partner bench, helped by proximity to Shopify's own Toronto office and the alumni pipeline from it.
Apparel and lifestyle DTC depth
Toronto's brand cluster runs heavily in those categories.
For French-language work specifically, Montreal is the better hire — bilingual and Quebec-market work is a genuine specialism and Montreal is where it lives.