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Shopify UX Designers and UI Design Agencies

If you can't say where shoppers get stuck, a redesign is a guess. Shopify UX design starts by finding out: watching recorded sessions, mapping where the funnel leaks, testing navigation with real people, and only then designing the wireframes and interface that fix what the evidence shows.

This is the research and structure layer of a store. It covers audits, usability testing, information architecture, menus, search, filtering and the UI patterns every template reuses. It isn't a visual refresh of the whole storefront, which is theme design, and it isn't running A/B tests or a CRO programme, which belong with conversion specialists.

As of September 2026, 13 UX/UI specialists are listed on shopexperts: seven agencies and six freelancers across ten countries. Compare their work below, or describe what you're seeing in your analytics and request a quote.

Top-rated Shopify UX and UI designers

Awais Javed
AJ
Front-End DeveloperOttawa, CanadaFrom $295
5.00(19 reviews)
shopexpertsscore
100

I'm a Shopify developer with years of hands-on experience building and scaling e-commerce stores — from custom theme development to conversion rate optimization and third-party integrations. I've worked with brands like Après Nail and through platforms like Storetasker, delivering solutions that look great and perform even better. I specialize in Liquid programming, frontend development, and UI/UX enhancement. Whether you need a full theme build, a tricky app integration, or a speed and SEO overhaul, I bring a detail-oriented approach that gets results — not just code. I leverage AI tools like ChatGPT and GitHub Copilot throughout my workflow — drafting Liquid logic faster, QA-testing edge cases, and generating content-ready section structures. This means faster turnaround, fewer revisions, and more value for your budget. My background spans custom store builds, GA4 + GTM tracking setups, Klaviyo integrations, loyalty app configurations, A/B testing, and cross-functional collaboration with design and marketing teams. I treat every project like it's my own store on the line. I'm a Computer Software Engineering graduate and Growth Collective certified in Creative Website Design (Shopify). Let's build something that converts.

Offered services
Design, UX & Branding
Store Setup & Management
Shopify Development
Technical Support & Maintenance
AI & Emerging Tech
Marketing & Growth
Slash Themes
ST
AgencyNew Delhi, IndiaFrom $500
5.00(16 reviews)
shopexpertsscore
85

At Slash Themes, we are a Shopify-focused commerce studio built to help ambitious brands launch, scale, and optimize high-performing storefronts with speed and precision. For over 7+ years, we’ve partnered with growing and enterprise merchants to architect Shopify and Shopify Plus experiences that are not only visually compelling but structurally built for scale. From complex replatforming projects to custom feature development, we create solutions that simplify operations, enhance customer journeys, and unlock new revenue opportunities. Our approach blends strategy, design, and deep technical expertise—covering custom theme development, custom app development, performance optimization, CRO, and data-driven enhancements. Every build is crafted with flexibility, speed, and long-term growth in mind, ensuring brands can evolve without limitations. More than a development team, we act as a dedicated Shopify partner—continuously refining, optimizing, and supporting the stores we build so our clients can focus on what matters most: growing their business. Core Shopify Services Shopify Store Setup & Configuration Shopify Theme Customization & Development Store Migration to Shopify (WooCommerce, Magento, etc.) Speed & Performance Optimization App Integration & Custom Functionality Bug Fixing & Troubleshooting Custom Design Implementation (Figma/PSD to Shopify) Ongoing Store Maintenance & Support ✦ With teams based in Germany and India, we support Shopify brands globally.

Offered services
Design, UX & Branding
Store Setup & Management
Shopify Development
Consulting & Strategy

Let us match you with the right Shopify expert for your needs.

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Has Merit
HM
AgencyVienna, AustriaFrom $680
5.00(2 reviews)
shopexpertsscore
40

HAS MERIT is a studio crafting conversion-driven Shopify storefronts and building brands for ambitious companies. We design and develop polished sites that feel like real brands (not quick templates) and back them with brand identity systems that create lasting recognition. From strategy to branding to design to development, everything’s done in-house for a seamless process. We’re a great fit for brands seeking personalized brand design paired with thoughtful conversion strategy, without the agency fluff or freelance hit-or-miss. ​ Building Digital Storefronts: Personalised Design - tailored layouts built to sell, not just look good. Custom Development - beyond just templates, crafted solutions for your brand. Conversion Optimisation - auditing and smarter UI/UX so you don’t leave money on the table. Brand & Identity Design - constructing a brand that stands out and connects. Seamless Integrations - payments, shipping, and tools connected without friction.​ ​ We just helped an FMCG brand increase conversions by 56% and increased net sale by 86% within 30 days by tweaking their existing page.​ ​ Female-founded by a designer/developer with experience across brands of all sizes, partnered with a commercial lead from top global CPGs and agencies, we blend design, strategy, and business insight to help brands stand out and scale.​ ​ Our clients have been featured in Forbes, Vogue, Allure, mindbodygreen, Whole Foods and more ​

Offered services
Design, UX & Branding
Shopify Development
Store Setup & Management
Consulting & Strategy
Marketing & Growth
HRVST
H
AgencyOttawa, CanadaFrom $180
5.00(3 reviews)
shopexpertsscore
80

We design and build on Shopify – and we’ve been doing it since 2014. Strategy leads. Design sets the tone. Development brings it home. We’ve launched 200+ ecommerce sites and supported 400+ brands, from neighbourhood shops to global rollouts. Our team handles everything from full store builds and redesigns to custom theme development, complex migrations, and third-party integrations. We’re certified Shopify Plus Partners with deep experience in B2B and wholesale, multi-region storefronts, custom checkout flows, and enterprise-level launches. Beyond builds, we help brands grow. That includes performance and accessibility audits, conversion rate optimization, email & SMS integrations, and long-term technical planning that scales with the business. We focus on clean architecture and performance-first implementations that hold up as teams and traffic grow. What makes us different? We move with purpose. We adapt fast. And we know how to ship great work without the bloat. Oh – and yes, we still do branding. Gotta stick to our roots. Reach out. We’d love to chat.

Offered services
Design, UX & Branding
Shopify Development
Kate Wilson
KW
Front-End DeveloperWashington, United StatesFrom $2500
5.00(11 reviews)
shopexpertsscore
80

I help Shopify brands launch, scale, and optimize their online stores through custom theme development, advanced section builds, and seamless app integrations like subscriptions. With 8 years of hands-on Shopify experience and over a decade in tech, I deliver reliable, conversion-focused solutions that are easy to maintain as your business grows.

Offered services
Design, UX & Branding
Shopify Development
Store Setup & Management
Consulting & Strategy
ZAGO Agency
ZA
AgencyStockholm, SwedenFrom $500
4.90(463 reviews)
shopexpertsscore
85

ZAGO Agency is a Sweden-based Shopify Plus Premier Partner that builds and scales high-performance eCommerce for brands that refuse to settle for average. We specialize in complex Shopify ecosystems from B2B and custom integrations to advanced automation transforming storefronts into scalable revenue engines with measurable ROI. Our work sits at the intersection of strategy, design, and engineering. That means every decision we make is grounded in performance: faster load times, higher conversion rates, and systems that support long-term growth. Unlike traditional agencies, we don’t just “deliver projects.” We partner with brands to solve real business problems whether that’s replatforming from legacy systems, building bespoke Shopify experiences, or optimizing operations through smart automation. From lean startups to enterprise brands, we build Shopify solutions designed to scale with you. Connect with us at: [email protected] | + 46 (0) 765 94 1670 Schedule a Discover Call here: https://calendly.com/shopifyexperts/30min

Offered services
Design, UX & Branding
Consulting & Strategy
Store Setup & Management
Maukau
M
AgencyParis, FranceFrom $500
5.00(5 reviews)
shopexpertsscore
75

Maukau (pronounced mo-ko ) takes a holistic approach to e-commerce growth. We identify and execute on the highest-impact opportunities across your entire business—not just your storefront. Since 2016, we've worked exclusively on Shopify, helping merchants with established product-market fit break through their revenue ceiling. What we do: → Complete store redesigns & Shopify Plus migrations → Store audits & analytics → CRO & UI/UX optimization → Back-end automation & operational workflows → Retail & international expansion → Strategic guidance on where to focus for maximum impact Back-end stack: Matrixify · Mechanic · Shopify Flow · SupaEasy (Shopify Functions) · Checkout Blocks (Checkout Extensibility) · Elevar · Prediko · Order Edit · Baback · Siena · Atlas Pickup Points Marketing & retention: Klaviyo · Loyoly · WhatsApp · JudgeMe · Social Snowball Our average client relationship spans 4 years. Merchants see +78% revenue growth on average after their first year working with us. Based in Paris with US/UK backgrounds and native English fluency—we work seamlessly with international brands.

Offered services
Design, UX & Branding
Operations, Logistics & Fulfillment
Marketing & Growth
Store Setup & Management
AI & Emerging Tech
Consulting & Strategy
Shopify Development
Domani.
D
AgencyOttawa, CanadaFrom $500
Not yet rated
shopexpertsscore
15

Tomorrow belongs to the brands who build for it. Domani is a consulting agency built by partners who have owned and scaled e-commerce brands for over a decade. We specialize in launching, scaling, and optimizing high-performing Shopify stores with a focus on clarity, speed, and tangible impact. We partner with ambitious DTC and B2B brands to build high-performing Shopify experiences rooted in operational efficiency. Whether we are optimizing your UX, mapping complex customer journeys, or automating back-end workflows, our goal is simple: building the Shopify foundation for tomorrow’s growth. Core Expertise: Design & UX: Conversion-focused theme optimization. Retention: Advanced Klaviyo lifecycle and retention programs. Systems: Seamless POS, B2B, and third-party app integrations. Automation: Workflow streamlining to help your team move faster.

Offered services
Design, UX & Branding
Store Setup & Management
Marketing & Growth
Fernando Bisca
FB
UI DesignerWarsaw, PolandFrom $15000
Not yet rated
shopexpertsscore
35

Senior digital designer with 8+ years of experience, focused on custom eCommerce design for DTC brands. Previously a partner and lead designer & developer at NFBS Studio Paris, running bespoke Shopify and Webflow projects end-to-end across fashion, food & bev, homeware, and cosmetics. Now running solo as Hippo Design Studio, focused entirely on Shopify design for DTC brands in Europe and North America. My development background means my work is implementation-ready and I know how to interface with developers. Relevant results: La Botte Gardiane (EPV French footwear, ~€1M/year) revenue up 34% revenue since launch. Château La Verrerie +32%revenue post-launch. Digital flagship for a champagne house founded in 1785 with €8-figures in yearly revenue.

Offered services
Design, UX & Branding
Store Setup & Management
Francesco Guiducci
FG
Shopify ConsultantRome, Italy
5.00(125 reviews)
shopexpertsscore
70

I’m Francesco Guiducci, founder of IFG Digital and a freelance Shopify specialist based in Rome, Italy. IFG eCommerce is IFG Digital’s Shopify-focused division and brand, preserving its established reputation. I work directly with businesses on Shopify store creation and redesign, UX/CRO and technical audits, consulting and mentoring, theme and Liquid development, Shopify app development, maintenance and troubleshooting, migrations, performance, technical SEO/GEO, integrations and automations. I assess Shopify’s native features first and use custom code or apps when useful.

Offered services
Design, UX & Branding
Store Setup & Management
Shopify Development

Hiring an ecommerce UX designer: what to check

Ask to see an audit they've delivered. Redacted is fine. The deliverable tells you more than the portfolio: you want findings tied to evidence and a ranked fix list, not polished screens. A designer who can't show research output probably doesn't produce much of it.

Ask who they test with. Your own customers, or people who match them, beat colleagues and friends every time. Five to eight participants per round is the usual size and enough to show the problems that repeat. A B2B store selling to trade buyers needs a recruitment plan, not a panel of general shoppers.

Check they know what Shopify lets you change. Some recommendations are an afternoon in the theme editor. Others need a developer, an app or a Shopify Plus plan, and checkout is the usual example. Storefront filters, for instance, are set up in Shopify's free Search & Discovery app, so a clearer filter panel is sometimes a settings change rather than a build. A good designer labels which is which, so you don't commission a prototype nobody can build.

Put mobile and accessibility in scope. Most usability problems are worse on a phone: small tap targets, menus that bury categories, filters that reset when you go back. Ask whether they review against WCAG guidelines for contrast, focus states and form labels. They should, and it rarely adds much to the fee.

Red flags. A proposal that jumps from kickoff straight to high-fidelity mockups. Findings phrased as taste, like "the homepage feels busy", with no data behind them. And any Shopify UI design agency that promises a conversion lift before it has seen your analytics.

What UX audit services should actually deliver

An audit is the cheapest useful thing you can buy in this category, and the easiest to fake. A real one is built from your data. A fake one is forty annotated screenshots of your homepage.

A proper Shopify UX audit includes:

- Session recordings reviewed in volume, with clips of the patterns that repeat: rage taps, abandoned filters, shoppers flipping between variants

- Funnel drop-off from landing page to collection, product, cart and checkout, split by device. Shopify's built-in conversion funnel report (add to cart, checkout reached, purchase) is enough to start

- A heuristic review of navigation, search, filtering, product pages and cart against established usability principles

- A prioritised fix list, each item with the evidence behind it, an effort estimate, and who can do it: your team in the theme editor, a developer, or an app

The effort estimate is what makes an audit usable. Twelve findings with no sizing leave you where you started. Twelve findings sorted into "this week", "next sprint" and "needs a project" give you a plan.

You can tell the two kinds apart before paying. Ask which data sources they'll use, how many sessions they'll watch, and what the fix list looks like. Someone running a real audit answers all three in the first call. Someone selling a screenshot deck steers the conversation back to how the new design will look.

How much do ecommerce UX design services cost?

Price depends less on the size of your store than on how much research sits under the design. Typical market ranges:

UX audit

$1,000 – $4,000

Heuristic review with prioritised fixes

Research-led redesign

$15,000 – $90,000

Research, wireframes, prototypes, testing

Hourly rate

$75 – $250

Freelance UX designers to research leads

A round of moderated usability testing with five to eight participants typically costs $2,000-$8,000, including recruitment and a findings report. Hard-to-reach participants, such as trade buyers or a niche hobby audience, push that up. For a redesign, the number of templates and how far prototypes go before build decide where you land in the range.

Most stores should buy the audit first and commission a redesign only if it points to structural problems rather than a list of fixes. On shopexperts, 12 of the 13 specialists publish a starting price, from $100 to $15,000, with a median of $500 (September 2026). Those are entry points for defined work, not redesign quotes. Send analytics access and the funnel step that worries you to get a quote.

What Shopify UX/UI specialists work on

Most projects combine two or three of these, and the good ones start with research:

UX audit

Analytics, session review and a ranked fix list

Usability testing

Moderated or remote sessions with real shoppers

Information architecture

Menus, collection structure, search and filters

Wireframes and prototypes

Clickable flows tested before anything is built

UI component system

Reusable components, states and type scale for your theme

Accessibility review

Contrast, focus states and forms checked against WCAG

Frequently asked questions about Shopify UX design

What's the difference between UX and UI design for a Shopify store?

UX is structure and flow: how shoppers find a product, compare options and get to checkout. UI is the interface they touch along the way, including buttons, swatches, filters, type and spacing. On smaller stores one designer usually covers both. On larger ones, a UX lead runs research and wireframes and a UI designer turns them into components your theme can reuse. You need both, in that order.

Should I hire an ecommerce UX agency or a freelance designer?

A freelancer is often the better buy for an audit or a focused fix, because the person who pitched is the person doing the work. An agency makes sense when the project needs research, UI design and project management at once, or when you want testing and design running in parallel. Either way, ask who will actually run the sessions and write the findings, since that person decides the quality of the work.

Is UX research worth it for a small Shopify store?

Yes, in a lighter form. When traffic is low, analytics data is too thin to trust small differences, and A/B tests would take months to reach an answer. Usability testing doesn't have that problem: five people trying to buy from your store will show you where they hesitate, whatever your traffic. A short audit plus one round of testing is usually a better use of a small budget than a redesign.

Is UX design the same as CRO?

No, though they overlap. CRO is a testing programme: form a hypothesis, run an A/B test, keep what wins. UX design is the research and design work that produces better hypotheses and better pages to test. Stores with enough traffic benefit from both, with UX findings feeding the test roadmap. Stores without that traffic should lean on UX research, because they can't run enough tests to learn from them.

Does accessibility count as UX work?

It should. Colour contrast, keyboard navigation, focus states, alt text and clearly labelled form fields are usability issues for every shopper, not only those using assistive technology. A UX designer can review your store against WCAG guidelines and fix what sits in the design. A formal compliance audit is a specialist job, and legal questions belong with a lawyer rather than your designer.

What should I prepare before a UX audit?

Admin or analytics access, so the designer sees real funnel data. Any session recording or heatmap tool you already run. A list of the pages where most sessions start, with the mobile share for each. Most useful of all: a month of customer service emails and chat logs. Shoppers tell support exactly where they got confused, and those messages often point to the first findings before anyone has watched a single recording.