Shopify Profit & Expansion Audit (EU/UK Focus)

What this is

A focused, founder-to-founder deep dive into the numbers, ops, and decisions behind your Shopify business - designed to identify where margin, cashflow, or execution breaks down as you scale or expand internationally.

This is not generic advice or surface-level optimisation. It’s a practical review based on what I’ve implemented myself scaling a multi-market physical product brand across the EU & UK.

What we’ll cover (tailored to your situation)

• Unit economics & contribution margin (where profit is actually made or lost)

• Fulfilment & logistics setup (3PLs, shipping, cross-border trade-offs)

• Inventory & working capital pressure points

• EU/UK expansion readiness (VAT, pricing, payments, operational complexity)

• Marketplace vs DTC trade-offs (Shopify vs Amazon, where relevant)

What you’ll get

• A 90-minute live working session

• Clear diagnosis of the biggest profit or scale blockers

• A prioritised action list (what to fix first, what to ignore)

• Short written summary after the call, with clear action plan

Who this is for

• Shopify brands doing €50k–€500k+/month

• Physical product businesses

• Founders who want clarity and focus, not more tools or tactics

Who it’s not for

• Early-stage idea validation

• Ad account optimisation

• Store builds or technical implementation