Created and scaling Shopify ecommerce

The Client Mamù (mamustore.it) – A cookware brand.

The Challenge The client was struggling with a fragmented digital presence across multiple websites. This structure diluted their domain authority, resulting in negligible organic traffic and very few monthly sales. The user experience was disjointed, and the sites were failing to convert visitors into customers.

The Solution I managed the entire digital transformation project, migrating the client’s ecosystem into a single, unified domain on Shopify. My role involved 360° project coordination, including:

• Platform Migration: Moved all assets to Shopify for better scalability and management.

• UX/UI Design: Redesigned the interface to focus on user journey and brand aesthetics.

• SEO Strategy: Implemented a consolidation strategy to capture traffic from the old sites and rank for new keywords.

• CRO (Conversion Rate Optimization): Optimized product pages and checkout flows to maximize sales.

• Marketing & Automation: Established a cohesive social media communication strategy and set up email marketing automation flows (abandoned cart, welcome series).

• Multi-Channel Advertising: Launched and optimized performance campaigns on Google Ads, TikTok, and Meta to drive immediate qualified traffic.

The Results (1 Month Post-Launch)

• Traffic Surge: Organic traffic immediately surpassed the combined volume of the previous websites.

• Sales Growth: The Conversion Rate (CR) increased significantly, turning visitors into paying customers.

• Efficiency: The client now manages a single ecommerce that is scalable.