Faire Wholesale on Shopify: Sales Channel Setup, Pricing and Sync

Connecting the channel takes an afternoon. Getting wholesale pricing and stock right for both channels takes longer.

Account and approval timing. New brands apply through the channel, and Faire reviews applications within 2 to 3 business days. Nobody can speed that up, so prepare the catalog in parallel.

Choosing what retailers see. Publish everything or only products with a chosen tag, with an option to limit it to active products. A clean tag plan keeps DTC-only items off Faire.

The price formula. If your Shopify prices are retail, you set how wholesale is calculated; if they are wholesale, you set the retail side. The margin left after Faire's fees decides which way works. Wholesale and B2B specialists build this from your cost sheet.

Case packs. Mark products sold in cases and the units per case, so retailer orders match how you pack.

Wholesale catalog content. Product images, descriptions and wholesale details retailers buy from, often handled by product and catalog setup experts.

Orders into fulfillment. Faire orders arrive in Shopify next to DTC orders. Someone has to decide how the warehouse tells them apart.

A Faire launch you can run alone. A few dozen products at one price ratio, fulfilled in-house, can follow Shopify's own setup guide.

Faire setups go wrong on margin and stock, not on the install. Pick someone who starts with your numbers.

Ask them to build one product's margin. From your cost, retail price and the commission in your Faire account, they should show what is left at wholesale. The listing doesn't publish a rate, so a good candidate asks for yours.

Ask what happens when you mark something down. With price sync on, Shopify price changes update Faire. They should explain how a DTC sale avoids cutting your wholesale price.

Ask how stock is shared. Inventory counts sync from Shopify to Faire. Listen for a view on whether every unit should be visible to retailers.

Ask about the warehouse. Retailer orders often need different packing or invoices. A good answer covers tags, packing slips and your 3PL.

Pass on anyone who promises Faire approval, or wants to publish the whole catalog before a tag plan exists.

A sensible first engagement. A pricing sheet, 20 products published by tag, and a walkthrough of one test order from Faire to shipment.

Installed as a channel. After installing Faire: Sell Wholesale, you add it as a sales channel and connect an existing Faire account or apply for one. Declined applications go on a waitlist.

One-way price and stock. Price changes and inventory counts sync from Shopify to Faire. Orders sync the other way, from Faire into Shopify. Each sync setting can be changed after setup. Shopify's guide doesn't state how often it runs.

Wholesale tools on the listing. Net terms, order minimums, pre-orders, multi-currency, discount codes, draft orders, an order form and API access.

Fees. The app is free to install, and commission and additional fees may apply to orders on Faire, billed in USD. The rate isn't on the listing, so read it from your Faire agreement.

Faire channel languages. English, Danish, German, Spanish, French, Italian, Dutch, Portuguese and Swedish.

Two wholesale channels. If you also sell wholesale on your own store, keep one price logic so retailers don't see two different wholesale prices.

Current version. The listing launched in August 2023 and carries the Built for Shopify badge.

Faire work usually splits into these pieces. Naming yours helps each quote stay specific.