Hire Shopify Wholesale & B2B Experts

With over eight years of experience as a full-stack Shopify developer, I translate complex technical concepts into user-friendly features that are built on scalable and reliable code.

With a strong eye for design and focus on conversions, I create storefronts that look great and perform.

If you're seeking a collaborator who values performance and long-term partnerships, let's talk.

What I do:

• Custom features & theme development

• Convert Figma designs to responsive storefronts

• Custom apps, APIs, and system integrations

• UX/conversion improvements

I specialize in:

• Bundle builders

• Cart drawers, Upsells

• Subscriptions optimizations

• Section rendering API and ajax

I work with founder-led e-commerce brands as a strategic finance partner, helping bring clarity to pricing, profitability, cash flow, and growth decisions. I’m not a traditional fractional CFO—and that’s intentional.

Most e-commerce founders know their revenue.
Far fewer truly understand where they’re making money, where they’re losing it, and what to do next.

Before doing this work, I was a brand owner myself. I’ve sat in the same seat, made the same tradeoffs, and felt the same pressure that comes with trying to grow without breaking the business. That experience shapes how I show up for clients.

A lot of the value I provide doesn’t live in spreadsheets. It comes from helping founders think through tough, often messy decisions with real numbers behind them—and without feeling like they’re doing it alone.

Some of the ways I typically help:
• Understanding true contribution margin by product and sales channel
• Pricing and unit-economics decisions that actually improve profitability
• Setting realistic ROAS and CPA targets that align with cash flow
• Forecasting and planning so surprises are minimized
• Acting as a sounding board as the business scales and decisions get heavier

I don’t replace your bookkeeper or accountant. I help make sure the numbers are structured in a way that’s actually useful—and then help translate them into clear, actionable decisions.

I try to be direct, accessible, and generous with my time and perspective. The best work happens when founders feel comfortable asking real questions and having honest conversations.

Best fit: founder-led e-commerce brands doing meaningful volume who want clarity, confidence, and a true thought partner—not just reports.

We design and build on Shopify – and we’ve been doing it since 2014. Strategy leads. Design sets the tone. Development brings it home. We’ve launched 200+ ecommerce sites and supported 350+ brands, from neighbourhood shops to global rollouts.

Our team handles everything from full store builds and redesigns to custom theme development, complex migrations, and third-party integrations. We’re certified Shopify Plus Partners with deep experience in B2B and wholesale, multi-region storefronts, custom checkout flows, and enterprise-level launches.

Beyond builds, we help brands grow. That includes performance and accessibility audits, conversion rate optimization, email & SMS integrations, and long-term technical planning that scales with the business. We focus on clean architecture and performance-first implementations that hold up as teams and traffic grow.

What makes us different? We move with purpose. We adapt fast. And we know how to ship great work without the bloat.

Oh – and yes, we still do branding. Gotta stick to our roots. Reach out. We’d love to chat.