Kartuu Help for Shopify: Printable Gift Cards and Scheduled Delivery

The basic setup inside Kartuu takes three steps — connect, design, publish — and most merchants can run it themselves from the app's own interface. The paid work isn't the configuration itself; it's the Shopify-side plumbing around it, and the design iterations that make the finished card feel like yours.

Publishing the voucher product. Kartuu creates the voucher as a regular Shopify product itself; the merchant publishes it to the Online Store, places it in the right collection, writes the product copy, picks imagery that shows the folded card, and adds it to the main navigation or a dedicated gift page.

Placing the product-page block. The Kartuu block goes above the buy buttons on the product page. It takes typography and colours straight from the theme and has no style settings of its own, so the work is really theme-level: adjusting the surrounding section, button alignment and mobile spacing so the block reads as part of the storefront.

Adding the thank-you and order-status block. A second block, “Kartuu Gutschein abrufen”, has to be added to the thank-you page and the order status page under Settings → Checkout. Without it, the buyer has no download link on the thank-you page, and the merchant has to pull each finished card from Orders inside the Kartuu app and get it to the buyer another way — that's why this step earns its place in the setup, not as an afterthought.

Card design in your brand. The design editor comes with eight built-in handwriting fonts (font files can't be uploaded), up to twelve brand colours and your logo. Picking the right template from the six on offer, the fold style (once or into quarters) and the combination of font, colours and logo usually takes a few iterations with your brand team before the finished design is approved.

Picture choices for the buyer. If you want the buyer to pick from a short gallery rather than seeing one fixed image, set up to four pictures per voucher product. These are your images; buyers don't upload their own.

SMTP for email delivery. Any email from Kartuu — automatic or manual — goes through the merchant's own SMTP server, so without SMTP Kartuu sends no email at all. The buyer still downloads the finished card from the thank-you page, and PDFs are available from Orders inside the Kartuu app. With SMTP connected, the default is that the merchant sends each card by hand from Orders in Kartuu; tick “Send vouchers automatically” and Kartuu emails the card at 8 a.m. German time on the day the buyer picks, when the buyer entered a recipient address at checkout. Setting SMTP up means SPF, DKIM and DMARC records on the sending domain, a test send to confirm deliverability, and a short warm-up if the domain is new.

Service vouchers (optional). Kartuu supports vouchers for services like “3-hour massage” instead of an amount. Redemption is built into Kartuu — staff search the code from the card under Orders in Kartuu, open the voucher and click “Mark as redeemed” (irreversible) — so nothing extra needs to be set up in Shopify on this side.

End-to-end testing. A proper launch run-through: a test purchase, a confirmation that a value voucher creates a real Shopify gift card (service vouchers don't), an actual print of the finished card in your chosen format (A4, or US Letter if the card language is English (US)), a download from the thank-you page to confirm the block is in place, and if automatic email delivery is on, a scheduled send to a mailbox you control.

Kartuu setup is Shopify configuration work: product publishing, theme styling around the Kartuu blocks, brand design and SMTP configuration if you want Kartuu to email cards at all. Pricing follows that scope, not the app itself. Ranges below reflect general Shopify setup and customisation market rates as of October 2026.

Two plans, same features, different pricing shape. Kartuu Standard is $19 a month, or $199 a year with a 13% saving, and comes with a 30-day free trial — a flat monthly cost with no revenue share, regardless of how many vouchers you issue. Kartuu Free carries no monthly fee and charges 2.9% of the value of each issued gift card instead, which suits stores that issue vouchers less often. Features match across both plans: folding card PDF, six card templates, two fold styles, design editor with logo, up to twelve brand colours and eight built-in handwriting fonts, live preview on the product page, optional automatic email delivery, unlimited voucher products, and both value and service vouchers. The break-even is around $655 of gift card value per month, after which Standard's flat $19 beats Free's 2.9%. Confirm current pricing on the Shopify App Store listing before you commit.

Value vouchers are real Shopify gift cards; service vouchers aren't. For a value voucher, each Kartuu purchase creates a Shopify gift card redeemed at your checkout like any other — if you later cancel Kartuu, those gift cards stay valid in Shopify and customers can still redeem the balance they've already bought. Service vouchers work differently: they live inside Kartuu, not as Shopify gift cards, and staff mark them redeemed from Orders in Kartuu (search the code, click “Mark as redeemed”, irreversible). Worth keeping the two apart when you plan: a Kartuu cancellation preserves value-voucher balances in Shopify, but the design editor, printable folded card, thank-you-page download, automatic email delivery and the service-voucher redemption workflow are all tied to the app.

Email goes through your own SMTP server, or not at all. Any email from Kartuu — automatic or manual — needs the merchant's own SMTP server, so without SMTP Kartuu sends no email at all. The buyer still downloads the finished card from the thank-you page (provided the Kartuu block is in place on the thank-you page and order status page), and the merchant can download every PDF from Orders inside the Kartuu app. With SMTP connected, the default is that the merchant sends each card by hand from Orders in Kartuu. Tick “Send vouchers automatically” and Kartuu emails the card at 8 a.m. German time on the day the buyer picks, when the buyer entered a recipient address at checkout. Sends go through your own mail server, not Kartuu's shared infrastructure, and not Klaviyo, Mailchimp or Shopify Messaging — which protects deliverability and keeps sender reputation on your own domain, and does mean SPF, DKIM and DMARC need to be set up correctly before launch.

Works with Shopify customer accounts and Shopify Admin. Kartuu reads and writes through the standard Shopify APIs and plugs into customer accounts; the app proxy handles the storefront pieces.

German and English. Kartuu's interface and customer-facing text are available in German and English, which suits DACH-market stores natively.

Launch date and reviews. Launched on 14 August 2026, so Kartuu is new. One five-star review as of October 2026, from a brand in Austria. Expect the badge pool on shopexperts to be thin until the app's installed base grows.

Built for Shopify certification. Not currently listed as Built for Shopify.

Most Kartuu setups fit one of these shapes. Pick the one closest to yours when you brief a Shopify setup expert.