HAS MERIT is a studio crafting conversion-driven Shopify storefronts and building brands for ambitious companies. We design and develop polished sites that feel like real brands (not quick templates) and back them with brand identity systems that create lasting recognition. From strategy to branding to design to development, everything’s done in-house for a seamless process. We’re a great fit for brands seeking personalized brand design paired with thoughtful conversion strategy, without the agency fluff or freelance hit-or-miss. Building Digital Storefronts: Personalised Design - tailored layouts built to sell, not just look good. Custom Development - beyond just templates, crafted solutions for your brand. Conversion Optimisation - auditing and smarter UI/UX so you don’t leave money on the table. Brand & Identity Design - constructing a brand that stands out and connects. Seamless Integrations - payments, shipping, and tools connected without friction. We just helped an FMCG brand increase conversions by 56% and increased net sale by 86% within 30 days by tweaking their existing page. Female-founded by a designer/developer with experience across brands of all sizes, partnered with a commercial lead from top global CPGs and agencies, we blend design, strategy, and business insight to help brands stand out and scale. Our clients have been featured in Forbes, Vogue, Allure, mindbodygreen, Whole Foods and more
Report Pundit Experts for Custom Shopify Reports
Top-rated Report Pundit experts
InsCoder is Hong Kong’s Shopify Platinum Partner, specializing in secure, scalable AI-powered e-commerce for leading brands.
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Most Shopify stores appear great, but they often fail under the hood. I’ve spent 10 years ensuring that doesn't happen. From custom theme architecture to sophisticated API integrations (CRMs, fulfillment, and custom apps), I provide full-stack solutions that streamline your operations and maximize ROI. What I bring to your project: Precision Frontend: Custom-coded interfaces using React/Vue and Next.js for a lightning-fast, 'app-like' feel. Full-Stack Logic: Deep expertise in Liquid and Shopify APIs to automate your backend and sync your tech stack. Strategic Optimization: A relentless focus on SEO, site speed, and UX that drives actual sales. Whether you need a headless setup or a high-converting custom theme, I offer the agility of a boutique agency with the technical depth of an enterprise team.
We connect eCommerce brands and agencies with top freelance Shopify developers and designers. Hire for single projects or ongoing needs. No hiring fees or recurring charges.
Report Pundit Shopify work worth paying an expert for
The app already ships more than 150 reports. An expert earns their fee on the ones it doesn't: reports built around your tags, your metafields and the way your finance team wants to read them.
Custom report builds. Finance, tax and operations reports assembled from tags, metafields and line-item properties. A wholesale tag, a supplier metafield or a personalisation note on a line item can each become a column you filter and total.
Payout reconciliation and accounting exports. Reports built on payout reconciliation data, laid out the way your accountant wants them every month.
Multi-store consolidation. One view of sales across several stores, Markets and currencies, for brands running regional stores that finance would otherwise stitch together by hand.
Scheduled delivery. Reports set to arrive by email or in Google Sheets on a fixed schedule, so Monday's numbers don't depend on someone remembering to run them.
Marketing reports. Connecting GA4, Google Ads and Meta ad data so ad spend, orders and revenue share one report.
POS and cash. Combining Shopify POS sales with online orders, with cash tracking for stores that take money over the counter.
Knowing when not to build. The vendor's live support team builds custom reports on request. A good expert hands simple requests to that team and keeps the work that needs knowledge of your business.
Spotting a strong Report Pundit expert
Report Pundit work sits between data and bookkeeping. The right person asks which decision a report supports before they build it.
Bring real examples. Send two or three spreadsheets your team assembles by hand today. The right person sorts them into reports the pre-built library already covers and ones that need building.
Test their understanding of the gaps. Ask how they'd explain a difference between a figure in the app and the same figure in Shopify Analytics. If they can't say why it happens, keep looking.
Ask for field work. Request an example built on metafields or line-item properties. Those reports separate an expert from someone who only runs the presets.
Multi-store experience. If you run several stores or currencies, ask how they handled currency in a consolidated report and who signed it off.
Ask who reads it. A report for a warehouse lead and one for an accountant need different layouts and different definitions. A good expert asks before building.
Red flags. Promising figures that match Shopify Analytics to the cent, or quoting to rebuild a report that's already in the library.
Start with one scheduled report. A small paid task, a single custom report delivered weekly to the right inbox, shows accuracy and communication before a full reporting pack.
Before you trust a Report Pundit number
Figures won't always match Shopify Analytics. Shopify doesn't give third-party apps API access to its analytics data, so the app works from the store data it syncs. Some numbers will differ. Decide early which source is the reference for each metric, and write it down.
Syncing takes time. Data syncs when you use the app, on a schedule, and automatically every six hours. The first sync can take days, so build and test reports after it finishes, not on install day. When orders seem to be missing, check the sync status before blaming the report.
Uninstalling deletes the data. Synced data is deleted 48 hours after the app is removed. Export anything you need before uninstalling, even if you plan to come back.
The free plan counts lifetime orders. It only applies to stores below 1,000 lifetime orders, not monthly orders, so a store past that point starts on a paid plan. Basic, Grow and Advanced each come with a 14-day free trial.
Check the supplier name. The developer named on the App Store listing differs from the company named on the vendor's website. If your finance team keeps a supplier register or signs data agreements, confirm which entity to use.
Report Pundit badge holders by specialism
Every one of the 4 profiles lists store setup and management. Most add development and consulting, which suits report work that starts with a business question.
Store setup and management
All 4 list it: install, first sync and the pre-built report library
Consulting and strategy
3 of 4 list it, for deciding which reports the business actually needs
Shopify development
On 3 of 4 profiles: the people for metafield and line-item property reports
Marketing and growth
2 list it, the fit for GA4 and ad spend reporting
Multi-store consolidation
Sales across stores, Markets and currencies rolled into one view
Languages beyond English
Between them: German, Spanish, Japanese, Chinese, Bosnian, Croatian and Serbian
Report Pundit and custom reporting FAQs
It depends on the fields you need. The app reads tags, metafields, line-item properties and payout reconciliation data, and combines several stores, Markets and currencies in one view. If Shopify's built-in reports already answer your questions, you don't need another app. If someone exports to a spreadsheet every week to add columns, you probably do.
Often, yes. The vendor offers live human support that builds custom reports on request, and for a single standard report that's usually enough. Hire an expert when reports involve business decisions, such as how refunds count in a margin report or which tag defines wholesale, or when you need a full set built, scheduled and documented.
For preset reports and schedules, an analyst or operations person is plenty. Reports built on metafields and line-item properties need someone who understands how your store stores that data, which is closer to development work. Badge holders here lean towards development and consulting, so ask which side of the job they'd lead on.
The reports you rebuild by hand, the decision each one supports, who receives it and how often, your stores and currencies, and the tags or metafields that carry the data. Add one example of a number you don't trust. That last item usually reveals more about the work than the rest of the brief.
The listing says it works with Shopify POS and cash tracking, and its reports cover POS data alongside sales, tax and payouts. For stores with tills, ask the expert to check one day's cash drawer against the report before anyone relies on it. A clean day is a good sign the mapping is right.



