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SEOWILL Help for Shopify: AI SEO Audits, Image Compression and Schema

SEOWILL (formerly SEOAnt) is a Shopify AI SEO app by CWILL, formerly Channelwill, based in Cary, North Carolina. It brings audits, keyword and content planning, on-page and technical SEO, structured data, AI search signals and blog content into one workflow, with the aim of growing a store's visibility in Google and in AI engines such as ChatGPT and Claude. The app's main modules are a GEO and SEO audit that finds on-page and technical issues and lists the steps to fix them, an AI Blog Generator that suggests topics and keywords and drafts posts, AI search visibility tools for llms.txt and FAQ schema, on-page optimisation of page content, meta tags and alt text, and technical work on store speed, image compression and broken links. SEOWILL has been on the Shopify App Store since March 2019 and offers a Free plan alongside paid Pro and Premium plans. Setup happens inside the app: install it, run the audit and work through the findings. A Shopify SEO specialist can help with the work around that, such as deciding which findings to fix first, setting up meta tags and structured data, and editing AI blog drafts before they go live. When you brief an expert, share the plan you're on, how many products you have and whether AI blog content is in scope.

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What a Shopify expert does when setting up SEOWILL

Installing SEOWILL is a standard Shopify App Store install, and the audit runs from inside the app. Expert help usually covers configuring each module for the store and checking the changes before they go live.

Running the first audit. The GEO and SEO audit lists on-page and technical issues with steps to fix them. It covers 20 pages on the Free plan, 1,000 on Pro and unlimited pages on Premium, so the plan is usually chosen against the size of the catalog. An expert turns the findings into an order of work for the store.

Meta tags, content and alt text. SEOWILL optimises page content, meta tags and image alt text based on search intent, and Pro and Premium add auto and bulk editing of meta tags. The setup work is agreeing a format for titles and descriptions across products and collections, and reviewing the generated alt text on key product images.

Structured data. Pro and Premium add JSON-LD, FAQ and How-To structured data. Before switching it on, an expert checks which markup the theme and other apps already output, so each type comes from one source.

Speed and images. Every plan includes speed optimisation and image compression: basic page speed optimisation and 50 images on Free, Rocket Speed Optimization and 2,000 images a month on Pro, and Turbo Speed Optimization and 6,000 images a month on Premium. The work here is switching the options on and testing the storefront afterwards.

Broken links. Pro and Premium auto-redirect broken links. The setup work is reviewing the redirect list first, so retired pages point where you want them to.

AI blog content. The AI Blog Generator suggests topics and keywords and drafts posts, and the Free plan includes 30 AI Blog Generator credits. An expert or writer edits each draft for brand voice and accuracy before it's published.

AI search visibility. SEOWILL optimises content, llms.txt and FAQ schema for AI search. The setup work is choosing which FAQs to show on the page and checking that the llms.txt file matches the store's robots.txt settings.

Premium features. Premium adds AI Internal Linking and Competitor GEO and SEO Analysis. An expert reviews the suggested internal links before applying them and sets the competitor list to the store's real competitors.

Connections. SEOWILL works with Shopify Flow, Shopify Admin, Google Search Console, Judge.me, PageFly, Shopify Sidekick, ChatGPT and Claude. Connecting Google Search Console lets you check changes against the queries people actually search.

What SEOWILL costs

SEOWILL has three plans. The prices below are from the Shopify App Store listing as of November 2026. All charges are billed in USD, and recurring and usage-based charges are billed every 30 days. Check the Shopify App Store listing for current pricing before you choose a plan.

Free

$0

Full site SEO and GEO audit, basic page speed optimisation, image alt text and compression (50 images), AI content optimisation (30 credits), AI Blog Generator (30 credits), on-page SEO audit (20 pages), keyword content planner (30 credits), Shopify Sidekick integration

Pro

$29.99 / month

Everything in Free, plus Rocket Speed Optimization, 2,000 image compressions a month, content optimisation (200 credits a month), on-page SEO audit (1,000 pages), structured data (JSON-LD, FAQ and How-To), auto-redirect for broken links, llms.txt, and auto and bulk editing of meta tags. $287.90 a year on annual billing. 7-day free trial

Premium

$59.99 / month

Everything in Pro, plus Turbo Speed Optimization, 6,000 image compressions a month, AI content optimisation (500 credits a month), on-page SEO audit (unlimited pages), Competitor GEO and SEO Analysis, and AI Internal Linking. $575.90 a year on annual billing. 7-day free trial

SEOWILL features and app details

Same product, new name. SEOWILL was previously called SEOAnt, and the company describes the change as "same product, new name." The developer is CWILL, formerly Channelwill. The App Store listing still uses the earlier "seo-master" URL slug.

GEO and SEO audit. Finds on-page and technical issues across the store and gives the steps to fix them.

AI Blog Generator. Suggests topics and keywords and drafts AI-friendly blog posts.

AI search visibility. Optimises content, llms.txt and FAQ schema for AI search engines such as ChatGPT and Claude.

On-page SEO. Optimises page content, meta tags and alt text based on search intent, with a keyword content planner for finding keyword and content gaps.

Technical SEO and speed. Speed optimisation, image compression and broken-link fixes. SEOWILL's website also lists AMP and Instant Page among its speed options.

Structured data. JSON-LD, FAQ and How-To markup on the Pro and Premium plans. SEOWILL's website also lists local business markup.

Competitor analysis and internal linking. Competitor GEO and SEO Analysis and AI Internal Linking are included on Premium.

Chrome extension. SEOWILL also offers a Chrome extension for one-click on-page SEO checks.

Works with. Shopify Flow, Shopify Admin, ChatGPT, Claude, Google Search Console, Judge.me, PageFly and Shopify Sidekick.

Languages. The app is available in 19 languages: English, Chinese (Simplified and Traditional), Portuguese (Brazil), French, German, Italian, Spanish, Dutch, Czech, Danish, Finnish, Japanese, Korean, Norwegian (two variants), Polish, Turkish and Thai.

Support. SEOWILL's website lists 24/7 support by chat, email and screen-share, plus a help center with setup guides.

Launch and location. Listed on the Shopify App Store since 19 March 2019. CWILL is based in Cary, North Carolina, US.

Typical SEOWILL projects to scope

Most SEOWILL projects fit one of these shapes. Pick the one closest to yours when you brief a Shopify SEO or setup specialist.

First audit and fixes

App installed, plan chosen against the catalog size, first GEO and SEO audit run, priority fixes made (alt text, meta tags, broken links), audit re-run to check the results

Meta tags and on-page setup

Title and description format agreed for products and collections, bulk meta tag editing set up on Pro or Premium, alt text reviewed on key product images

Structured data setup

Existing markup from the theme and other apps checked, SEOWILL's JSON-LD, FAQ and How-To markup switched on where it's missing

AI blog workflow

AI Blog Generator set up with topics and keywords, an editing checklist agreed, first drafts edited and published

AI search setup

llms.txt checked against robots.txt, FAQ schema added to key pages, GEO audit findings worked through

Premium rollout

AI Internal Linking suggestions reviewed before applying, Competitor GEO and SEO Analysis set up with the store's real competitors

Monthly SEO support

Audit re-run each month, new findings worked through, Google Search Console checked, blog drafts edited before publishing

SEOWILL questions from Shopify merchants

Is SEOWILL the same app as SEOAnt?

Yes. SEOAnt is now SEOWILL, and the company describes it as the same product with a new name. The app is made by CWILL, formerly Channelwill, and its Shopify App Store URL still uses the earlier "seo-master" slug.

How much does SEOWILL cost?

Three plans as of November 2026: Free at $0, Pro at $29.99 a month ($287.90 a year) and Premium at $59.99 a month ($575.90 a year). Charges are billed in USD every 30 days. Check the Shopify App Store listing for current pricing before you choose a plan.

Is there a free trial?

SEOWILL has a Free plan, and the Pro and Premium plans each come with a 7-day free trial.

Which features need a paid plan?

The audit, basic speed optimisation, image compression for 50 images, AI content optimisation and the AI Blog Generator are on the Free plan. Structured data, auto-redirect for broken links, llms.txt and bulk meta tag editing start on Pro. AI Internal Linking and Competitor GEO and SEO Analysis are on Premium.

What does SEOWILL do for AI search?

SEOWILL optimises content, llms.txt and FAQ schema for AI search engines such as ChatGPT and Claude, and its audit covers GEO (generative engine optimisation) as well as traditional SEO. The AI Blog Generator drafts AI-friendly posts, and Premium adds Competitor GEO and SEO Analysis.

Which apps and tools does SEOWILL work with?

The Shopify App Store listing names Shopify Flow, Shopify Admin, ChatGPT, Claude, Google Search Console, Judge.me, PageFly and Shopify Sidekick.

Can a Shopify expert set up SEOWILL without previous experience of the app?

Yes. The install is a standard Shopify App Store install, and the audit runs inside the app. Most of the expert work is general Shopify SEO: reading the audit, setting up meta tags and structured data, and editing AI drafts before they go live. Prior SEOWILL experience helps but isn't required.