Hire Shopify AI Agents & Conversational AI Experts

I’m Tom, a Shopify-focused developer and consultant with extensive experience building high-performance eCommerce stores, custom apps, and integrations. I specialise in Shopify Plus, large-scale migrations, automation, and custom frontend builds using modern technologies like React, Remix, and GraphQL. I work with growing brands that need scalable, reliable solutions.

I’m a seasoned web developer and Shopify specialist with over 5 years of experience delivering high-converting, beautifully designed online stores for clients worldwide.

As a core member of the ShopExperts team, I’ve led and contributed to projects ranging from complete Shopify migrations to advanced customizations, always focusing on UX/UI best practices and modern e-commerce strategies.

My approach blends technical excellence with creative vision: I believe that every brand deserves a digital presence as unique and inspiring as its mission.

Whether you’re a startup seeking rapid growth or an established business looking to refresh your online store, I’ll help you unlock your site’s full potential.

I specialize in all aspects of modern web development and optimization: From designing and building engaging websites, to customizing user experiences, integrating third-party tools, and ensuring your online presence performs at its best.

My clients value my clarity, reliability, and my commitment to going the extra mile to achieve outstanding results. I’m passionate about staying ahead of e-commerce trends and turning challenges into growth opportunities.

Let’s build the future of your brand, together.

I help Shopify brands implement the technical improvements that increase conversion and revenue per visitor.

Teams have great ideas to improve performance: cart incentives, product page improvements, promotions, integrations...but engineering capacity often becomes the bottleneck.

My work focuses on translating those initiatives into reliable Shopify implementation so teams can move quickly without disrupting their storefront.

I often collaborate with growth teams and marketing agencies that need a reliable Shopify engineering partner. Most of my work involves ongoing storefront optimization and technical implementation supporting growth teams and marketing initiatives.

I help implement those initiatives across the storefront so campaigns can launch quickly and perform reliably.

Typical collaboration includes:

• cart and checkout improvements

• product page conversion enhancements

• promotion and merchandising systems

• storefront performance optimization

• integrations and technical troubleshooting

I’ve spent the past 12+ years working to increase engineering capacity for rapid storefront iteration.

Recent work includes Shopify migrations, storefront optimization, and ongoing engineering support for brands such as:

Donald Ross Sportswear (WooCommerce → Shopify Plus migration, build and launch, ongoing customizations and app work supporting marketing and ad teams)

Jeff Dunham (WooCommerce → Shopify migration, build and launch, ongoing technical management)

Just Keep Livin’ (theme refresh, technical adjustments, and Giving Tuesday campaign support).

Since 2006, Michael has been at the forefront of ecommerce innovation. After launching and scaling his first online business to significant revenue and earning recognition in Internet Retailer's Second 500, he sold the company in 2015.

Now Michael dedicates his expertise to helping other entrepreneurs succeed, combining deep technical knowledge with proven strategic insights gained from real-world experience.

His services Include: E-commerce Consulting, Shopify Development, Automated Email Marketing, Website Migration, AI integration & Visibility, Website Audits, and Amazon Optimization.

He utilizes AI for the following Site Pre-Design, Customer Service and Shopping Agents, CRO, Descriptions, Icon/ Graphic creation, Market Research, and more as he finds additional uses that add speed and value.