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Speed & Performance Specialist for Shopify Stores - and the measurement behind your revenue

I helped an apparel brand cut product-page load time from 15.4 seconds to 7.4 seconds - five weeks before Black Friday. That's what I do: I find what's slowing your store down and fix it.

The same work keeps surfacing a second problem: stores where the numbers are broken. Pixels firing twice and double-counting conversions. Ad campaigns spending across the whole catalog with no filter on what actually earns. Apps billing every month for work nobody has measured. So alongside speed, I measure what your money - ad spend, apps, tracking - is actually doing, instead of trusting what the platforms and vendors report. Then I fix what the measurement finds.

I specialize in Shopify speed optimization, Core Web Vitals, ad-spend and tracking measurement, and sales-channel recovery for established, founder-run stores. I treat speed and ad spend the same way: as revenue problems, not technical checkboxes.

What I work on:

• Speed audits and Core Web Vitals optimization

• Ad-spend clarity - which products earn your Google/Meta budget, measured per product

• Meta Pixel and GA4 tracking setup, audits, and double-counting fixes

• App and tool bill audits - is each paid app earning what it charges? Where a paid app is doing what Shopify Flow already does natively, I replace it with a built-in workflow, including the multi-step logic that prompt-built automations get wrong

• Sales-channel recovery - when your products stop showing in Google Shopping or on Meta, finding why the catalog fell out (feed disapprovals, a dropped channel connection, market or policy misconfiguration) and getting them back in front of shoppers - verified on the storefront a shopper sees, not a green light in a dashboard

• Server-side tracking and attribution contamination fixes

• Ongoing monitoring and technical support - monthly Store Care across speed, tracking, apps and channels, or a support pack of hours

Key results:

• Product-page load time cut from 15.4s to 7.4s - 52% faster

• Mobile PageSpeed on product pages from 18 to 28 - with the client's chosen app stack kept in place, at their call

• Two apps billing to track what the store's own Google channel already handled - removed, tracking verified clean, and $199/yr off the app bill

• Repeat clients going back to 2018 - one store at 14 projects across four years

How I work:

• A diagnostic audit measures the actual problem - no guesswork, and the audit fee credits toward the fixes

• Phased implementation - you approve each milestone

• Every delivery closes with verified before/after numbers and a short list of the next opportunities I found

80+ projects completed. Clients across the US, Canada, UK, Australia, and Denmark.

Send me your store URL and I'll tell you exactly what's slowing it down - and whether your numbers can be trusted. No commitment needed.

Turn Your Shopify Store Into a Reliable Sales Engine
If you're looking for a Shopify developer who understands both the technical side and the business outcomes behind it, you're in the right place.

As a Shopify Certified Developer with 10+ years of hands-on experience, I've worked with 100+ brands across fashion, apparel, beauty, food, fitness, and electronics to build stores that are fast, scalable, and built to convert. Whether you're a founder launching your first store or an established brand ready to level up, I bring the expertise to get you there.

What Gets Delivered:
Every project is approached with one goal, growth. Here's what that looks like in practice:

• Custom Shopify Theme Development — Figma and Adobe XD designs transformed into clean, maintainable Liquid-based themes optimized for performance and long-term scalability

• Store Redesigns & UX Improvements — Navigation restructured, friction points removed, and user journeys refined to drive more conversions without disrupting live traffic

• Speed & Performance Optimization — Core Web Vitals improvements, faster page load times, and technical SEO fixes that directly impact search rankings and reduce bounce rate

• Custom Feature Development — Bundles, upsells, subscriptions, loyalty programs, and third-party API integrations tailored to specific business models

• Store Migrations & Ongoing Support — Smooth, low-risk platform migrations and dependable technical maintenance that keep operations running without interruption

Why Brands Keep Coming Back:
Every architecture decision, layout choice, and integration is guided by one question: Does this help the business grow? Clean code and structured development aren't just standards — they're what make a store reliable at scale.

Founders launching from scratch, in-house teams needing a trusted technical collaborator, and agencies looking for a dependable Shopify specialist, all have found long-term value in this kind of partnership.


Ready to Grow Your Shopify Store?
Whether it's a full custom build, a performance overhaul, or targeted improvements to boost conversions, let's map out a clear path forward. Reach out to discuss your goals and what's possible.

I’m a Shopify & Shopify Plus Engineer with 9+ years of hands-on experience, specializing in building, optimizing, and scaling high-performing eCommerce stores.

At ShopExperts, I work with growth-focused brands to deliver clean, conversion-driven Shopify solutions, from custom theme development and advanced Liquid/JavaScript customization to store migrations, speed optimization, and complex third-party integrations.

My core strengths include:

• Shopify & Shopify Plus development

• Custom theme development and heavy theme refactors

• Site speed optimization & Core Web Vitals

• Wix / Magento / Squarespace / Square Up / Kajabi / WordPress → Shopify migrations with SEO preservation

• Custom apps, APIs, and system integrations

• CRO-focused UX improvements for higher conversions

I’m known for my structured approach, clean code, and transparent communication. I don’t just “implement features”, I focus on long-term store health, scalability, and performance, ensuring merchants are set up for sustainable growth.

If you’re looking for a reliable senior Shopify engineer who understands both the technical and business side of eCommerce, I’d be happy to help.

Big ideas, small questions, or “help, my store is broken” moments — let’s talk on a free discovery call 💬 https://calendly.com/rabia234t/call

I am a Full-Spectrum Software Engineer leveraging 15+ years of hands-on expertise to solve diverse technical challenges. My background is uniquely broad, allowing me to seamlessly transition between design-focused work (theme design and custom themes), core development (app development and feature requests), and system stability (troubleshooting). I pride myself on delivering projects that meet the highest standards for performance, maintaining a commitment to modern methodologies and consistently stylish, high-speed delivery.

We connect eCommerce brands and agencies with top freelance Shopify developers and designers. Hire for single projects or ongoing needs. No hiring fees or recurring charges.

We design and build on Shopify – and we’ve been doing it since 2014. Strategy leads. Design sets the tone. Development brings it home. We’ve launched 200+ ecommerce sites and supported 400+ brands, from neighbourhood shops to global rollouts.

Our team handles everything from full store builds and redesigns to custom theme development, complex migrations, and third-party integrations. We’re certified Shopify Plus Partners with deep experience in B2B and wholesale, multi-region storefronts, custom checkout flows, and enterprise-level launches.

Beyond builds, we help brands grow. That includes performance and accessibility audits, conversion rate optimization, email & SMS integrations, and long-term technical planning that scales with the business. We focus on clean architecture and performance-first implementations that hold up as teams and traffic grow.

What makes us different? We move with purpose. We adapt fast. And we know how to ship great work without the bloat.

Oh – and yes, we still do branding. Gotta stick to our roots. Reach out. We’d love to chat.