A store based in Italy gets Shopify's admin and checkout in Italian and Shopify Payments payouts in euro, so the platform is rarely what slows a launch down. Choosing who builds it usually is.
As of October 2026, 38 Shopify experts in Italy are listed on shopexperts: 29 agencies and 9 freelancers. Nearly all offer store setup and Shopify development, most also sell marketing and strategy, and most work in both Italian and English. A full-service agency is the norm here rather than the exception.
Fewer than a third publish a starting price, so expect to describe your project before you see a number. Compare the Italian profiles below, which come first, and ask two or three of them for a quote.
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Agencia Shopify de Granada (España), especializada en diseño, desarrollo y optimización de tiendas online. Creamos eCommerce rápidos, escalables y orientados a vender más, ofreciendo un servicio cercano, estratégico y personalizado para impulsar tu marca.
I'm a Shopify developer and consultant. I build and grow Shopify stores end-to-end - new builds, migrations off legacy platforms, redesigns, and post-launch growth work like CRO and automation. Before consulting, I built and ran my own e-commerce brand to strong six-figure monthly revenue, then sold it so I approach stores as an operator who's had to make them profitable, not just as a developer who ships features. Stack: Shopify Liquid, Shopify Functions & Hydrogen, Next.js/Vercel for custom storefronts, and integrations with tools like Klaviyo, GA4, and Meta Conversions API. I also handle brand and UI design, having started out as a designer before moving into development. I work directly with clients on every project, bringing in specialists when a scope calls for it.
eBakery is a full-service e-commerce agency with a strong focus on Shopify and Shopify Plus. As an official Shopify Plus Partner, we support businesses in building, migrating, optimizing, and scaling professional Shopify stores. Our Shopify services include strategy and consulting, store development, Shopify Plus, custom solutions, theme development and customization, store migrations, performance optimization, SEO, and ongoing technical support. A particular strength of eBakery is the integration of Shopify with ERP and other business systems. Our team has extensive experience connecting e-commerce platforms with solutions such as Odoo and JTL, helping merchants create efficient and scalable processes across their entire e-commerce infrastructure. Beyond Shopify, eBakery also provides expertise in Shopware, Odoo, SEO, performance marketing, marketplaces, and e-commerce strategy. This allows us to approach Shopify projects from a holistic perspective rather than focusing solely on store development. We work with businesses of different sizes and requirements, from growing online retailers to companies with complex B2B, international, ERP, and Shopify Plus projects. Our goal is to combine technical expertise, e-commerce experience, and long-term strategic support to build solutions that can grow with our clients.
Velhoura es un estudio digital de Barcelona fundado por Oriol Gallart e Ian Monfil. Diseñamos, programamos y lanzamos. Trabajamos con negocios de Barcelona, del resto de España y de otros países, en remoto: Identidad de marca y logotipo Páginas web y tiendas online SEO y Google Ads Productos digitales a medida Con quien hablas es quien lo hace: no hay intermediarios entre tú y quien construye tu web. Publicamos precios orientativos y la primera conversación es sin compromiso. También tenemos productos propios, como Roady y Gym Tracker. Lo que aprendemos en ellos lo aplicamos en cada proyecto de nuestros clientes. Cuéntanos qué necesitas desde nuestra web.
Obsession runs AI customers for Shopify stores. Each one shops your store the way a real customer does: it signs up, browses, leaves a basket and goes up to the payment step, then watches the inbox for 48 hours and hands back screenshots of everything it met. What stores bring us: - A checkout, cart or page that broke after a theme update or an app install - Ad clicks that don't turn into orders: we walk from the live ad's page to the payment step and show the step that loses the sale - Discount codes that don't apply - Welcome, abandoned basket and post-purchase emails that stopped sending After the fix, the same customer runs again, so you can see it's done. Stack: Shopify, real browsers on phone and desktop, and any email platform (Klaviyo, Omnisend, Shopify Email and others), because we read what actually lands in the inbox. Run by Obsession's two co-founders. useobsession.com
Hello there! I’m Aaron, a Shopify developer with 10+ years of experience building custom Shopify themes, developing apps and improving existing stores. I'm also a Shopify Partner and the developer behind two published Shopify apps: Password Lock Products and Pages, and Upload Field: Forms and Products. I work with ecommerce businesses that need more than basic theme customisation. Whether it's building a custom Shopify theme, developing bespoke functionality, improving storefront performance or integrating external services, I can help turn complicated requirements into practical, maintainable solutions. What I can help with: Custom Shopify theme development using Liquid, JavaScript, HTML and CSS Shopify 2.0 theme development, rebuilds and migrations Figma to Shopify development and responsive implementation Shopify app development and custom storefront functionality Custom Shopify sections, templates, snippets and metafields Product, collection, cart and landing page customisation Shopify Plus development and advanced storefront requirements Shopify speed optimisation and Core Web Vitals improvements Theme performance audits, app bloat and unnecessary script clean-up API integrations and connecting Shopify with external services Klaviyo integrations, including custom forms and data connections AJAX carts, product bundles, custom forms and other bespoke features Ongoing Shopify development, maintenance and technical support Experience across different ecommerce businesses: I've worked with Shopify stores across a range of industries and business models, including campaign-led documentary releases, sustainable retail brands, product-heavy catalogues, fashion, lifestyle and subscription businesses. This includes everything from complete storefront builds and theme customisation to ongoing development, complex product requirements and improving existing ecommerce experiences. Examples of the work I handle: Building custom Shopify theme architecture using Liquid, JSON templates, sections, snippets and metafields. Turning Figma designs into responsive Shopify sections and templates with practical merchant controls. Improving product and collection pages for stores with more complex browsing and buying journeys. Reducing app bloat, improving script loading, implementing lazy loading and fixing layout stability issues. Developing custom Shopify functionality, including AJAX carts, bundles, forms and integrations. Connecting Shopify with external platforms and services, including Klaviyo. Supporting regular campaign, product, design and content updates for growing ecommerce stores. Tech stack and tools: Themes: Liquid, CSS, JavaScript, Shopify CLI Apps: React Router, TypeScript, Prisma, Shopify Functions, Polaris, hosted on Render Speed and accessibility checks with Lighthouse, and Klaviyo integrations Projects I’m proud of: Custom theme work for Original Duckhead, CREATORVC and Water Gardening Direct. The case studies are on idwithin.com. Upload Field: Forms & Products, a published Shopify app that lets customers upload files on product pages. I built it after a client needed it. Integrating with Klaviyo and other form builders. Password Lock Products & Pages, a live app that lets merchants password protect products and pages, including blocking purchases at checkout. idwithin.com itself, a working Shopify store that doubles as my portfolio, so you can test the cart, filters and search and anything else yourself! I’m also preparing this theme to be submitted for the Shopify Theme Store. How I work: I keep the process straightforward. You bring me the store, design or problem, and I'll work out the cleanest Shopify approach before building it in a way that's practical to maintain after launch. I'm comfortable working on existing themes, troubleshooting code written by others, developing new functionality or taking a project from Figma through to a finished Shopify storefront. I also understand that not every problem needs another paid app or an unnecessarily complicated solution. Sometimes the better option is a small, well-built piece of custom code. If you're looking for a Shopify developer who can work directly with your theme, understand the underlying code and help you build or improve your store, send me a message. Tell me what you're working on, or send me your store URL and explain what's slow, broken or needs improving. We can work out the best way forward.
Shopify developer for 10 years, working mostly on Shopify. I've launched 50+ stores and worked directly with brands like Steve Madden (US and South Africa stores, Dolce Vita, Betsey Johnson). What I do: new store setups, Figma to Shopify, theme customisation and front-end, custom apps and theme app extensions, migrations, integrations and ongoing support. Projects I'm proud of: Keanes (Irish jeweller): theme adapted to their new design, custom engraving, and Rolex, Patek Philippe and Tudor pages built with their IT teams to each brand's retailer rules. A custom 3D product configurator app (Three.js) for a furniture store, which led to my own app, Ochi 3D, now on the Shopify App Store. Migrations to Shopify: Foxford (WooCommerce), McCabes Pharmacy (Magento), Anthony Ryans (Shopware, thousands of products). Elverys: omnichannel app with a theme app extension for in-store stock and 1-hour click & collect. Stack: Liquid, JavaScript, Shopify APIs (Admin and Storefront), Online Store 2.0, theme app extensions, Shopify Functions, checkout extensions, metaobjects, Node and Vercel, Three.js. Based in Portugal, remote. I work in English and Portuguese, and you always talk to the person doing the work. galantelabs.com
Most are agencies, and most sell everything. Of the 38 experts based in Italy, 29 are agencies and 9 are freelancers. Store Setup & Management appears on 36 profiles, Shopify Development on 35, and Marketing & Growth and Consulting & Strategy on 32 each. You can hire one Italian supplier from strategy through launch to campaigns; the useful question is which of those it does best.
Design and copy are well covered too. Design, UX & Branding is listed by 24 and Copywriting & Content by 20. Finance, Taxes & Compliance is the thinnest category, at 12.
Italian and English, with Spanish as a bonus. Italian appears on 36 profiles and English on 34, so you can brief in either. Ten list Spanish, two French and one Dutch. If Spain is your next market, a Spanish-speaking Italian team can review the translated storefront.
Rome first, then the rest of the country. Rome is the city named most often, and the other profiles are spread from Lombardy and Piedmont down to Campania and Sicily. For almost every Shopify job, sharing a city with your expert changes nothing. It matters for a boutique fit-out with POS, or for teaching shop staff to use the till.
The order of the listing. Experts based in Italy appear first. Scroll past them and the listing continues with experts based outside Italy who also take European clients, which widens the pool if nine local freelancers aren't enough.
Just 11 of the 38 experts based in Italy show a starting price. The tiles are built from those 11 prices, in USD as listed in October 2026; profiles priced at zero are left out. With a sample this small, read them as a guide rather than a market rate.
Middle half of starting prices
A wide band from a small sample
Median starting price
Low, and easy to misread
Top quarter of listed prices
A quarter of priced Italian profiles start here
Each figure is where an Italian expert's pricing opens, not a quote for your project. Half of the priced Italian profiles start at $65 or less and a quarter at $1,745 or more, so two experts' starting prices can sit far apart. Don't shortlist on that number alone.
What sets the real price. Product and variant count, a move from another platform, Italian only or several languages, POS in a physical shop, and whether campaigns are part of the job. Ask each expert for a fixed quote against the same written brief, with the exclusions spelled out.
Shops and showrooms. A boutique in Italy can start taking card payments in person with a phone and the Shopify POS app. Italian stores get Tap to Pay with Shopify POS on iPhone and Android, as long as they use Shopify Payments. When it's time for proper kit, Shopify's own hardware store sells POS equipment to Italian merchants directly. A good Shopify POS setup expert syncs shop and online stock from day one.
Payouts in euro. Italian stores can switch on Shopify Payments, and payouts land in euro. Ask your expert to finish the Shopify Payments set-up early; a launch that waits on the payment account is a launch that slips.
VAT settings. Shopify Tax and Manual Tax are the two routes for a new Italian store. Manual Tax leaves the rates to you and can't be used for Union OSS reporting; OSS needs Shopify Tax, or Basic Tax if EU tax collection on your store predates 13 May 2026. Whichever route you take, filing and paying the VAT stay with you and your accountant, because Shopify does neither.
Italian end to end. The admin and checkout both support Italian. Staff run orders in Italian and customers check out in Italian, so the expert's language work is product data and content, not interface workarounds.
These are the six categories experts based in Italy list most often. Finance, Taxes & Compliance comes next, on 12 profiles.
36 of 38 profiles: the usual starting point
35 profiles: themes, custom sections and app integrations
32 profiles: audits, replatforming and growth plans
32 profiles: SEO, paid campaigns and email
24 profiles: brand identity and theme design
20 profiles: product descriptions and editorial pages
With 29 agencies and 9 freelancers based in Italy, both routes are open. An agency makes sense for a full build with design, copy and marketing, which most Italian agencies list. A freelancer suits a defined job, such as a theme fix, a small migration or an app integration, and usually means you talk directly to the person writing the code. Decide by scope, not by price.
No. Location and language are separate details on a profile, so check both. An expert outside Italy who speaks Italian can be a good fit for content and support. For POS in a physical shop or on-site staff training, someone based in Italy is easier to work with, and those experts appear first in the listing.
Ask before you sign. Only 12 of the 38 experts based in Italy list Finance, Taxes & Compliance. A good answer names the Shopify tax setting they'd use, explains why, and says what they'll hand your accountant at the end. A vague answer means you'll need a separate tax specialist alongside the build team.
You should. Thirty-two of the 38 Italian experts also sell marketing, so the agency may be the one opening your ad and analytics accounts. Make sure they're created under your business, with the agency added as a user. The same applies to the Shopify store, the domain and any custom theme code: put ownership in the contract, not in a handover email.
Yes. English appears on 34 of the 38 Italian profiles, so a brand based in another country can brief them directly. Check the expert has built for your market and not only for Italian shoppers, since payments, tax and checkout language differ by country. Ask to see one of their live stores that sells where you sell.
