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Brands often pick their first overseas market by instinct: a founder’s travels, a competitor’s launch, a burst of orders from one country during a sale. Sometimes the instinct is right. Often the store’s own numbers point to a market that’s cheaper to serve.
Shopify international expansion help starts before anything gets configured. A consultant works out which country to enter first, what it costs to land an order there, how prices and positioning should change, and how to test demand before committing stock, staff or a local entity. Cultural adaptation belongs here too: sizing, imagery, tone of voice and the sales calendar.
Configuring the result in Shopify is a different job, handled by Markets and localisation setup specialists. Translation and tax registration sit with other specialists too.
Send the consultants you shortlist below a note on where today’s international orders come from and which countries you’re weighing.
InsCoder is Hong Kong’s Shopify Platinum Partner, specializing in secure, scalable AI-powered e-commerce for leading brands.
Hey! We handle all your Shopify needs; custom code, email marketing, payment gateways, aged ad accounts, and more. Everything except running ads. Through years in the e-commerce community, we've built a powerful network that allows us to solve problems quickly and connect you with trusted specialists when needed. Let's work together to achieve your goals. Reach out anytime.
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Thails is a Shopify Plus agency specializing in high-converting eCommerce experiences. Built on 8+ years of hands-on eCommerce expertise, we've helped 50+ global brands — including Absolut Elyx, Hey Harper, and GURU Beverage — grow revenue by optimizing their stores for conversion, UX, and performance. Our founder launched their first online business at 16 and has been obsessed with turning browsers into buyers ever since. That merchant-first mentality drives everything we do. What We Do: We combine custom Shopify Plus development with data-driven UX design and conversion optimization to create stores that don't just look great—they perform exceptionally. From new store launches to migrations and strategic redesigns, we partner with ambitious brands ready to scale. What Sets Us Apart: We own outcomes, not just tasks. We focus on revenue impact, not activity. Our clients average 25-35% improvement in conversion rates within the first 3 months of working together. We've been merchants ourselves. As store owners, we know that revenue is everything. We've experienced slow load times tanking conversions, poor UX killing AOV, and features that sounded good but added friction. That's why we're obsessed with optimization. We don't add complexity unless it drives growth. Every design choice, every line of code, every feature we implement is validated against one metric: Does this help your customers buy more? Results speak louder than promises. Our clients see 25-35% conversion rate improvements, reduced cart abandonment, and higher average order values. We measure success by your revenue growth, not by completion dates. Let's discuss your project now, book a call here: https://thails.com/book-free-call/ 25+ 5 Star Reviews: here and here See all our case studies here
Since 2006, Michael has been at the forefront of ecommerce innovation. After launching and scaling his first online business to significant revenue and earning recognition in Internet Retailer's Second 500, he sold the company in 2015. Now Michael dedicates his expertise to helping other entrepreneurs succeed, combining deep technical knowledge with proven strategic insights gained from real-world experience. His services Include: E-commerce Consulting, Shopify Development, Automated Email Marketing, Website Migration, AI integration & Visibility, Website Audits, and Amazon Optimization. He utilizes AI for the following Site Pre-Design, Customer Service and Shopping Agents, CRO, Descriptions, Icon/ Graphic creation, Market Research, and more as he finds additional uses that add speed and value.
Adfix is a performance marketing agency that helps eCommerce brands scale sustainably through data-driven paid media and retention strategies. We specialize in Google Ads, Meta Ads, and Klaviyo lifecycle marketing for Shopify stores and direct-to-consumer retailers in the U.S. Our team combines creative strategy, data analytics, and conversion-focused optimization to deliver measurable growth. We manage full-funnel campaigns, from prospecting and UGC ad testing to automated email and SMS flows, ensuring consistent results and strong ROI. We also provide Shopify store management, conversion rate optimization, and design services to create seamless customer journeys that convert visitors into loyal buyers. Tech stack: Asana, Slack, Shopify, Klaviyo, Postscript, Triple Whale, Figma, and Looker Studio. We work with brands that want to grow profitably and build long-term success, not just chase short-term revenue.
Gloross helps ambitious D2C brands to migrate and accelerate growth on Shopify (Plus). Whether it's migrating to Shopify, increasing revenue and CR, improving user experience, or optimizing performance, we tailor our expertise to your specific needs and goals. With a dedicated team of experts in strategy, UX, design, development, and data-driven conversion optimization, we are committed to delivering solutions that drive measurable results.
Hey! I'm Kat. I've been working with Shopify since 2018, offering store set up, development, and eCommerce consulting services. I have products listed on both the Shopify Theme Store (Divide, Leap, Explore, Move, and Treat), and Shopify App Store (QuickSwatch), and am listed on the Shopify Partner directory. I primarily work with brands in the premium-to-luxury lifestyle space (think: fashion, accessories, food and drink, home, kids products) both in Australia and internationally. I'm a Shopify, Klaviyo, and Judge.me. partner. Whether you're a new brand looking for store set up, or a more established one wondering how you can improve your website (think conversions, integrations, and development support), feel free to reach out.
Sounds Good Agency is a leading Shopify Plus Partner and the first dedicated Shopify agency in the Czech Republic and Slovakia. As certified Shopify Experts since 2016, we specialize exclusively in building and scaling high-performance e-commerce solutions for medium to large enterprises, with a focus on DTC, B2B, and omnichannel retail brands achieving $3M–$200M+ in GMV. Our 15+ person team of full-stack developers, designers, strategists, and project managers brings over 20 years of combined expertise in every phase—from strategic planning and architecture to seamless implementation and ongoing optimization. We're passionate about AI-first processes to accelerate development, foster honest collaboration, and deliver future-proof results that drive real growth. Team Skills E-commerce Strategy & Consulting: Optimizing customer journeys, B2B wholesale portals, and omnichannel ecosystems; expertise in data-driven decisions, CRO (conversion rate optimization), and AI integration for scaling. Project Management & Leadership: End-to-end oversight of complex migrations, custom builds, and integrations, with a track record of 50+ projects completed on time and within budget. Full-Stack Development: Balanced frontend/backend capabilities for enterprise-grade apps, themes, and architecture. Design & UX: High-conversion themes, custom templates, and traffic-ready interfaces tailored for global audiences. Projects We Specialize In We excel in transformative e-commerce projects that blend technical precision with business impact. Highlights include: Store Migrations & Builds Custom App Development B2B/Wholesale Implementations Redesigns & CRO-Focused Themes Systems Integrations With a 5.0 rating from 120+ Shopify reviews and clients spanning fashion, electronics, health/beauty, and food/drink industries, we're committed to stability, innovation, and partnership. Let's build something extraordinary together!
We specialise in working with Fashion, Beauty and Jewellery retailers - developing sites, crafting e-commerce strategies and CRO optimisation. Our clients have included The Couture Club LTK The Edit LDN Emello Ed Hardy Doll Beauty WAWWA RASCALS LOOPI & more!
Power Commerce is a Shopify-focused commerce and growth agency with 12+ years of experience delivering scalable builds, complex migrations, and performance optimization for high-growth and enterprise brands. Our team has led and supported Shopify projects for globally recognized brands including Dr Squatch, TULA, Natura Brasil, Condé Nast, and Martha Stewart. We specialize in Shopify architecture, Shopify Plus, custom app development, theme and UX optimization, CRO, analytics, and AI-enabled workflows. Power Commerce partners with brands as a long-term technical and growth team, focused on reliability, scale, and measurable results.
Hire for the country decision. A market entry consultant should tell you which country to try first and why, using your numbers. A first proposal that quotes for setting up several markets is a setup project: useful later, but not the decision you came for.
Ask what data they’ll want from you. Expect a specific list: orders and sessions by country from Shopify analytics, email sign-ups by location, shipping cost and delivery time per destination, and return rates on past international orders. A consultant who doesn’t ask will build the case from market-size reports instead of your customers.
Check they’ve sold where you’re going. Most of the first 100 listings for this service on shopexperts come from English-speaking countries: US-based experts account for 44, the UK for 15, Canada for 6 and Australia for 5 (September 2026). Heading anywhere else? Ask for a brand they took there and what they changed for it.
Look for a test before a commitment. A sound plan starts with a cheap step that gives a clear answer: one market, a fixed period, and a number agreed in advance that decides whether you continue. Plans that open with a local warehouse, a new company or a second store are asking you to bet before you know.
Make sure the landed cost is modelled. Duties, import taxes, VAT or GST and payment fees decide whether a market makes money. A consultant won’t file registrations for you, but should build those costs into the price and flag which countries would need a tax registration before launch.
When to end the conversation. A target country named before anyone has opened your order data. Cultural advice that boils down to “translate everything”. A plan with no point at which you’d stop.
Start with your own data. Look at where orders, traffic and email sign-ups already come from, then set shipping cost and delivery time against each country. A country that sends steady orders with no marketing behind it is usually a better first bet than a bigger market with no customers yet. Check returns too, because slow delivery and costly return shipping can wipe out a market’s margin.
Then price the landed cost. Decide who carries duties and import taxes: the customer at checkout, you inside the price, or the customer on delivery, and build that into the price. Check VAT or GST registration thresholds in each candidate country and the local payment methods shoppers there expect. Some markets only work at a higher local price, and it’s better to know that before launch.
Test before you commit. The lightest test is one market in Shopify Markets, which every plan includes, with local currency and prices set for that country and enough time to see repeat orders. A separate expansion store is a heavier bet and needs Shopify Plus; most brands should wait until the test has paid off.
Adapt what shoppers notice. Cultural adaptation is practical work:
- Sizing, units and measurements in the local format.
- Imagery and copy tone that match how that market shops.
- Local holidays and sale periods in the promotions calendar.
- Customer service hours and language that fit the time zone.
Keep the brand, the core range and the quality — change what makes the store feel foreign, not what made it sell.
Strategy and setup are quoted separately, and keeping them apart lets you judge the advice before paying for the build. The tiles split them, with directory data alongside:
Market entry strategy
Which country, when, and on what terms
International setup on Shopify
Markets, pricing, duties, payments
Starting prices on shopexperts
Median $2,250 among 16 claimed profiles
Comparing one or two candidate countries using data you already have is the cheaper end of strategy work. The price climbs with the number of countries compared, research inside the target market such as customer interviews, and a full cultural review of the storefront. The setup tile is the build that follows, usually done by different specialists.
That third tile reflects 16 claimed profiles out of 425 listings, as of September 2026. At the bottom of that range, expect an introductory call or a quick look at your data rather than a full market analysis.
Send the countries on your shortlist, the share of orders already coming from abroad, and whether you want a recommendation only or the setup as well.
Most engagements run in roughly this order:
Countries ranked on your orders, traffic and sign-ups
Duties, taxes, shipping and payment fees per country
Local price points and how the brand should come across
Sizing, imagery, tone, holidays and service hours
One market, a fixed period and an agreed go or no-go number
A handover the Shopify setup specialists can build from
Less etiquette, more storefront. A consultant reviews the store as a local shopper would: product names that read badly in translation, colours or gestures in imagery that land differently, humour that doesn’t travel, how formal customer emails should be, and what shoppers expect from delivery and returns. The output should be a prioritised list of changes per market, with the ones that affect buying separated from the nice-to-haves.
When the home market runs without firefighting. Orders ship on time, customer service keeps up, stock rarely runs out, and margin survives the cost of shipping abroad. A steady trickle of international orders arriving without any marketing is another good sign. If returns, stock-outs or slow replies are already a problem at home, a new country multiplies them rather than fixing them.
Long enough to see second orders, not just first ones. A launch spike shows curiosity; repeat purchases show demand. Agree the deciding measure before launch, such as the cost to win a customer or the repeat rate against your home market, and hold the test to it. Stopping early because the start looks slow, or extending because nobody wants to call it, both waste the money spent.
Usually not to start. The common first step is shipping cross-border from your existing warehouse and selling through a market set up in Shopify Markets. A local warehouse makes sense once volume justifies faster delivery and cheaper returns, and a local entity is mainly a tax and legal question for your accountant. A good consultant tells you when each becomes worth it, rather than building both into the first plan.
For the shortlist and the landed-cost model, yes: the method is the same for every country. The cultural review is different. Ask whether someone who lives in, or has sold into, each target market will review the store in its own language, because a consultant working from outside will miss what a local shopper notices at a glance.
Decide in advance what failure looks like and what it costs to walk away. Switching a market off in Shopify is quick; stock already shipped abroad, annual contracts with local partners and paid media commitments are not. Keep the exits cheap until the numbers say continue. A failed test that cost little and showed you where not to go is a reasonable result.
