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Alpha Sale Help for Shopify: Bulk Price Editor and Flash Sales

Alpha Sale by Alphalogic is a Built for Shopify app for bulk price editing, scheduled sales, flash sales, coupons and automatic discounts. Sale prices are set in bulk and show a crossed-out compare-at price at checkout; scheduled and recurring sales run with start and end dates and revert cleanly when the window closes; a tiered pricing table on product pages surfaces volume discounts. The app launched 22 November 2022, carries a 4.9 rating across 312 reviews, and runs flat monthly plans from Free to $25.99 a month — Alphalogic sits in Warsaw, Poland. Most of the configuration happens inside the app — pick products or variants, set the discount, schedule the window. The paid work earns its fee on the parts around that: deciding the discount depth against margin, mapping discount-code stacking rules so the sale doesn't double-dip with existing coupons, picking the right plan against your catalog size (Free covers 10 unique products a month, Basic 100, Pro 500, Ultimate unlimited), and — on Ultimate — setting leaked-coupon blocking rules so a code shared on a deal site doesn't trash the margin. Any Shopify setup, operations or CRO specialist can run Alpha Sale . For a merchant selling internationally, the Ultimate plan's market-level pricing sync keeps sale prices consistent across fixed-price Shopify markets, which is where the engagement earns its keep. Compare the Shopify setup, operations and CRO specialists below and brief your pick with the plan you'll be on, your unique-product count per month, your existing discount code stack, whether volume discounts and flash sales are both in scope, and which markets you publish.

Shopify experts for Alpha Sale setup

Rabia Tariq
RT
Shopify Plus EngineerIslamabad, PakistanFrom $100
4.99(20 reviews)
shopexpertsscore
100

I’m a Shopify & Shopify Plus Engineer with 9+ years of hands-on experience, specializing in building, optimizing, and scaling high-performing eCommerce stores. At ShopExperts, I work with growth-focused brands to deliver clean, conversion-driven Shopify solutions, from custom theme development and advanced Liquid/JavaScript customization to store migrations, speed optimization, and complex third-party integrations. My core strengths include: Shopify & Shopify Plus development Custom theme development and heavy theme refactors Site speed optimization & Core Web Vitals Wix / Magento / Squarespace / Square Up / Kajabi / WordPress → Shopify migrations with SEO preservation Custom apps, APIs, and system integrations CRO-focused UX improvements for higher conversions I’m known for my structured approach, clean code, and transparent communication. I don’t just “implement features”, I focus on long-term store health, scalability, and performance, ensuring merchants are set up for sustainable growth. If you’re looking for a reliable senior Shopify engineer who understands both the technical and business side of eCommerce, I’d be happy to help. Big ideas, small questions, or “help, my store is broken” moments — let’s talk on a free discovery call 💬 https://calendly.com/rabia234t/call

Theme & App Skills
Alpha Sale
Shoplift – Split & A/B Testing
Rivo: Loyalty Program, Rewards
Instant Section & Page Builder
Mobile App Builder ‑ Appbrew
Klaviyo
Infinite Product Options
Judge.me
Kickflip
PageFly
Recharge
Shopify Checkout Blocks
Shopify Flow
Smile
Archetype Themes
Clean Canvas Themes
Eight Themes
Horizon Theme
Loop Subscriptions
Gempages
ReConvert
OneClickUpsell
ShipStation
Triple Whale
Stay ai
Zipchat AI Chatbot & Live Chat
ShipMagic
Attribuly
Kark: Multi Location Inventory
PushBundle
OrderRules
FieldsRaven
Woolman themes
Simple WordPress Blog Feed
Vela
Blox: Block Customer Blacklist
Kernvel AI Auctions
Lautaro Climent
LC
Front-End DeveloperBuenos Aires, ArgentinaFrom $65
4.91(58 reviews)
shopexpertsscore
100

I’m a seasoned web developer and Shopify specialist with over 5 years of experience delivering high-converting, beautifully designed online stores for clients worldwide. As a core member of the ShopExperts team, I’ve led and contributed to projects ranging from complete Shopify migrations to advanced customizations, always focusing on UX/UI best practices and modern e-commerce strategies. My approach blends technical excellence with creative vision: I believe that every brand deserves a digital presence as unique and inspiring as its mission. Whether you’re a startup seeking rapid growth or an established business looking to refresh your online store, I’ll help you unlock your site’s full potential. I specialize in all aspects of modern web development and optimization: From designing and building engaging websites, to customizing user experiences, integrating third-party tools, and ensuring your online presence performs at its best. My clients value my clarity, reliability, and my commitment to going the extra mile to achieve outstanding results. I’m passionate about staying ahead of e-commerce trends and turning challenges into growth opportunities. Let’s build the future of your brand, together.

Theme & App Skills
Alpha Sale
Klaviyo
Infinite Product Options
Judge.me
Omnisend
PageFly
Recharge
Shop Pay Installments
Shopify Checkout Blocks
Shopify Flow
Smile
Horizon Theme
Eight Themes
Archetype Themes
FoxSell Bundle Builder
MESA
Dynamatic Cart & Upsell Engine
Candy Rack
Love Loyalty Points & Rewards
Referral Candy & Affiliate
Rivo: Loyalty Program, Rewards
Replo Landing Page Builder
Arc: llms.txt
Surge Themes
Tapcart ‑ Mobile App Builder
Mobile App Builder ‑ Appbrew
Gigit.ai
Subi: Subscriptions & Loyalty
Truly Fine Pixels
We Are Underground Themes
Pixel Union
DSers
Bold Subscriptions
Bold Upsell
TikTok
Mechanic
Getsitecontrol
Rubik Variant Images & Swatch
ShipMagic
MultiVariants
FieldsRaven
Woolman themes
Simple WordPress Blog Feed
Vela
Kernvel AI Auctions

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Muhammad Asad ullah baig
MA
Shopify Plus EngineerIslamabad, PakistanFrom $100
5.00(16 reviews)
shopexpertsscore
95

Turn Your Shopify Store Into a Reliable Sales Engine If you're looking for a Shopify developer who understands both the technical side and the business outcomes behind it, you're in the right place. As a Shopify Certified Developer with 10+ years of hands-on experience, I've worked with 100+ brands across fashion, apparel, beauty, food, fitness, and electronics to build stores that are fast, scalable, and built to convert. Whether you're a founder launching your first store or an established brand ready to level up, I bring the expertise to get you there. What Gets Delivered: Every project is approached with one goal, growth. Here's what that looks like in practice: Custom Shopify Theme Development — Figma and Adobe XD designs transformed into clean, maintainable Liquid-based themes optimized for performance and long-term scalability Store Redesigns & UX Improvements — Navigation restructured, friction points removed, and user journeys refined to drive more conversions without disrupting live traffic Speed & Performance Optimization — Core Web Vitals improvements, faster page load times, and technical SEO fixes that directly impact search rankings and reduce bounce rate Custom Feature Development — Bundles, upsells, subscriptions, loyalty programs, and third-party API integrations tailored to specific business models Store Migrations & Ongoing Support — Smooth, low-risk platform migrations and dependable technical maintenance that keep operations running without interruption Why Brands Keep Coming Back: Every architecture decision, layout choice, and integration is guided by one question: Does this help the business grow? Clean code and structured development aren't just standards — they're what make a store reliable at scale. Founders launching from scratch, in-house teams needing a trusted technical collaborator, and agencies looking for a dependable Shopify specialist, all have found long-term value in this kind of partnership. Ready to Grow Your Shopify Store? Whether it's a full custom build, a performance overhaul, or targeted improvements to boost conversions, let's map out a clear path forward. Reach out to discuss your goals and what's possible.

Theme & App Skills
Alpha Sale
Klaviyo
Kickflip
Smile
PageFly
Recharge
ReConvert
Judge.me
Loop Subscriptions
Finaloop
Loox ‑ Visual Product Reviews
Intelligems: A/B Testing
Gorgias
Mechanic
Printify
Wishlist Plus
Algolia
Vitals
MultiVariants
Simple WordPress Blog Feed
Blox: Block Customer Blacklist
Awais Javed
AJ
Front-End DeveloperOttawa, CanadaFrom $295
5.00(19 reviews)
shopexpertsscore
100

I'm a Shopify developer with years of hands-on experience building and scaling e-commerce stores — from custom theme development to conversion rate optimization and third-party integrations. I've worked with brands like Après Nail and through platforms like Storetasker, delivering solutions that look great and perform even better. I specialize in Liquid programming, frontend development, and UI/UX enhancement. Whether you need a full theme build, a tricky app integration, or a speed and SEO overhaul, I bring a detail-oriented approach that gets results — not just code. I leverage AI tools like ChatGPT and GitHub Copilot throughout my workflow — drafting Liquid logic faster, QA-testing edge cases, and generating content-ready section structures. This means faster turnaround, fewer revisions, and more value for your budget. My background spans custom store builds, GA4 + GTM tracking setups, Klaviyo integrations, loyalty app configurations, A/B testing, and cross-functional collaboration with design and marketing teams. I treat every project like it's my own store on the line. I'm a Computer Software Engineering graduate and Growth Collective certified in Creative Website Design (Shopify). Let's build something that converts.

Theme & App Skills
Alpha Sale
Archetype Themes
Clean Canvas Themes
Out of the Sandbox Themes
Eight Themes
Krown Themes
Brickspace Lab
Shoplift – Split & A/B Testing
Klaviyo
Recharge
Judge.me
Privy
AfterShip
ReConvert
Matrixify
ShipBob
Attentive
Lifetimely
GSC Email Marketing + Pop ups
GSC Countdown Timer Bar
GSC Instagram Feed, Instafeed
GSC Product Labels & Badges
Sparklayer
Infinite Product Options
PageFly
Shopify Checkout Blocks
Shopify Flow
Smile
Replo Landing Page Builder
Loox ‑ Visual Product Reviews
Yotpo
Stamped.io
Zipify Pages
Vitals
Triple Whale
Translate & Adapt
Zipchat AI Chatbot & Live Chat
Attribuly
Prisync
Kaching Bundles & Upsells
Shopify Forms
Shopify Combined Listings
Quotway
Woolman themes
Vela
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heycarson
H
AgencyOttawa, CanadaFrom $125
5.00(60 reviews)
shopexpertsscore
95

We connect eCommerce brands and agencies with top freelance Shopify developers and designers. Hire for single projects or ongoing needs. No hiring fees or recurring charges.

Theme & App Skills
Alpha Sale
Klaviyo
Archetype Themes
Clean Canvas Themes
Eight Themes
FoxSell Bundle Builder
Gameball: Loyalty Points Games
Horizon Theme
Infinite Product Options
Judge.me
Kickflip
MESA
Shop Pay Installments
Shopify Checkout Blocks
Shopify Point of Sale
Dynamatic Cart & Upsell Engine
Candy Rack
Shoplift – Split & A/B Testing
Love Loyalty Points & Rewards
Referral Candy & Affiliate
Rivo: Loyalty Program, Rewards
Visually – A/B Testing & CRO
Krown Themes
Out of the Sandbox Themes
Replo Landing Page Builder
Instant Section & Page Builder
Theme Updater & Backups | OOTS
Aftersell Post Purchase Upsell
Flits Loyalty Rewards Program
Reactiv ‑ Mobile App Builder
Arc: llms.txt
Surge Themes
Tapcart ‑ Mobile App Builder
Mobile App Builder ‑ Appbrew
Gigit.ai
Macalytics SEO
Videowise
Orbe Geolocation
OrderEditing.com
Whiley Mai
Flare: Delivery Date Picker
Checkout | Flow
Consentmo GDPR Compliance
Multi Vendor ‑ Puppet Vendors
Onboard B2B: Company Profiles
UpPromote Affiliate Marketing
ShopOS
Loop Subscriptions
Rivyo : Reviews & Loyalty App
Pandectes GDPR Compliance
CP: Order Editing & Upsell
Growave
Gempages
Kim
Inveterate Memberships
Subi: Subscriptions & Loyalty
Troop themes
ECA: Easy Subscriptions App
Mobile App Builder ‑ Vegacart
Moon Bundles Upsell Cart AOV+
Kaching Bundles & Upsells
Fluorescent Design Inc.
Brickspace Lab
Truly Fine Pixels
Preorder, Back In Stock ‑ STOQ
We Are Underground Themes
Presidio Themes
Red Plug Design Co
Safe As Milk
Switch Themes
Zigpoll Customer Surveys
AppMaker
Yotpo
Gorgias
AfterShip
Rebuy
Privy
Kitenzo
Pixel Union
DSers
Zendrop
Printful
Printify
Stamped.io
Bold Subscriptions
Bold Upsell
ReConvert
Zipify Pages
OneClickUpsell
Skio
TikTok
Google & YouTube
Facebook & Instagram
Mechanic
Matrixify
ShipStation
ShipBob
Loop Returns
Okendo
Attentive
Triple Whale
Lifetimely
Getsitecontrol
GSC Email Marketing + Pop ups
GSC Email Marketing + Pop ups
GSC Countdown Timer Bar
GSC Instagram Feed, Instafeed
GSC Product Labels & Badges
Prediko
Stay ai
Sparklayer
Kno Commerce
Commslayer
Onward
Prisync
Attribuly
Social Snowball
Rubik Variant Images & Swatch
Zipchat AI Chatbot & Live Chat
ShipMagic
eBay Integration ‑ DPL
Kark: Multi Location Inventory
Report Pundit: Custom Reports
EmailWish
Shopify Audiences
Shopify Bundles
Shopify Fulfillment Network
Shopify Forms
Shopify Combined Listings
Quotway
PushBundle
MultiVariants
DiscountRay
Giftnote
OrderRules
Judge.me Email Marketing
FieldsRaven
Kartuu ‑ Printable Gift Cards
Simple WordPress Blog Feed
Vela
Blox: Block Customer Blacklist
Kernvel AI Auctions
Alpha: Loyalty Program, Points

What a Shopify expert does when setting up Alpha Sale

The install is a standard Shopify App Store install, and the per-sale configuration is no-code. The paid work is picking the right plan for the catalog, modelling the discount depth against margin, setting the stacking rules so sales and coupons don't collide, and running the launch cleanly so prices revert when the window closes.

Plan picked against unique-product count. Alpha Sale caps unique products per month by plan — 10 on Free, 100 on Basic ($9.99), 500 on Pro ($17.99), unlimited on Ultimate ($25.99 or $234/year). The number that matters is how many distinct products you'll run a sale on each month, not your total catalog size. A 10,000-SKU store that runs a flash sale on 60 hero products a month is a Basic plan; the same store running a sitewide sale is Ultimate. The expert work is reading the sales calendar first and sizing the plan against it.

Discount depth against margin. The strategy call before any configuration is how deep to go. A 20% off hero sale on a 60% gross margin product keeps gross dollars healthy; the same 20% on a 40% margin SKU is a quarter of the margin gone. The expert work is modelling it product by product (or category by category for large catalogs) rather than running one flat percentage across the board.

Bulk price editor and variant selection. The bulk editor sets sale prices across variants, collections, vendors, product types or tags. On the Basic plan and above, advanced customer and product targeting unlocks — a sale that only shows to a specific customer tag, or a discount that only applies on variants matching a particular option value. The setup work is translating a merchandising brief ("20% off summer hats except the limited editions") into a selection rule the app can run cleanly.

Scheduled sales, flash sales and recurring sales. Sales run with start and end dates and revert automatically. The expert work is the schedule itself — BFCM windows, Mother's Day, back-to-school — and the operational checks: a dry-run before the real window, a confirmation that the compare-at price shows crossed out at checkout, a post-sale check that prices restored. Flash sales benefit from being tested on a hidden product first.

Volume discount tables on product pages. Tiered pricing ("buy 3 save 10%, buy 5 save 15%") shows as a table on the product page. The setup work is deciding the tiers against AOV targets — a two-tier table (buy 2 and buy 4) often outperforms a four-tier table that fragments attention — and placing the table where it's visible without pushing the add-to-cart below the fold.

Coupon blocking and stacking rules (Basic and up). Sale items can be excluded from discount codes so a 20% off welcome code doesn't apply on top of a 30% off sale. On the Ultimate plan, leaked-coupon blocking rules stop a code that gets shared on a deal site from being redeemed off-site. The setup work is auditing the current discount code library, deciding which codes are allowed to stack on sale items and which aren't, and configuring the rules against the merchant's actual promotion playbook.

Market-level pricing (Ultimate). For stores running Shopify Markets with fixed-price locales, Ultimate syncs sale prices across markets so a flash sale drops the UK and the EU and the US together, without three separate configurations. The expert work is confirming the market setup first (fixed-price markets are a specific Shopify Markets setting), then running the first synced sale as a test.

Launch and revert testing. A proper launch pass: a test purchase during the sale window to confirm the discount applies at checkout and the compare-at price shows, a second test after the window closes to confirm the regular price restored, and a check on cached pages (collection grids, Google Shopping feeds) that the sale price surfaces where it should.

Ongoing merchandising discipline. For stores running sales every month, this is retainer work: the sales calendar is built out, the model updated against last period's realised margin, the bulk-edit prepared ahead of each window, and post-sale a quick read of what moved and what didn't.

What Alpha Sale setup and configuration costs

Alpha Sale setup is Shopify operations and merchandising work: plan sizing, discount strategy, stacking rules, scheduled-sale operations, and the ongoing cadence of running sales each month without eroding margin. Ranges below reflect general Shopify setup, operations and CRO rates as of October 2026.

Basic install and first-sale setup

$300 – $900

App installed, plan sized against the sales calendar, first scheduled sale configured and tested, revert verified on an off-schedule window

Full promotion playbook

$1,500 – $4,500

Discount depth modelled against margin by category, stacking rules against existing coupon library, volume discount tables set on key product pages, flash sale run on a hidden product first

Ultimate plan with Markets sync

$1,500 – $5,000

Market-level pricing sync configured across fixed-price Shopify markets, leaked-coupon blocking rules set, first synced sale tested across each market

Monthly promotions retainer

$500 – $2,500 / month

Monthly sales calendar built, bulk-edits prepared ahead of each window, launch and revert checks run on each sale, post-sale read against the margin model

Hourly rate for operations and CRO work

$75 – $200

Per hour for Shopify setup, operations and CRO specialists

What moves the price is how many unique products you run sales on each month, how many markets you publish, and whether volume discounts and flash sales are both in scope. A single-market retail store running one monthly sale on 50 hero products is quick. A Shopify Plus store with three markets, a monthly sales calendar, a volume discount table on hundreds of product pages, and a strict stacking rule library against four live coupon codes is the Ultimate plan and a monthly retainer.

When asking for quotes, send the Alpha Sale plan you'll be on, your monthly unique-product count on sale, the markets you publish, whether you need volume discount tables alongside scheduled sales, and your current coupon code library.

Alpha Sale plans and setup details

Four plans, flat monthly pricing. As of October 2026: Free ($0, 10 unique products a month, 1 active campaign), Basic ($9.99 a month, 100 unique products, unlimited campaigns, advanced customer and product targeting, coupons and volume discounts, sale items excluded from discount codes), Pro ($17.99 a month, 500 unique products, same features as Basic), and Ultimate ($25.99 a month or $234 a year with 25% saving, unlimited products, plus discount code blocking rules and sale-price sync for fixed-price Shopify markets). A 3-day free trial on paid plans. Charges are USD, billed every 30 days.

Built for Shopify. Alpha Sale carries the Built for Shopify badge, which Shopify grants only to apps that meet its own standards for performance, design and integration.

Bulk price editing with real compare-at prices. Sale prices are set in bulk and show the original crossed-out at checkout and on the storefront. Because the app writes the compare-at price Shopify's native product record actually uses, downstream channels (Google Shopping feeds, Shop Pay, cached storefront pages) see the sale correctly. When the sale window closes, prices revert automatically.

Flexible selection. Discounts target products, variants, collections, vendors, product types or tags. On Basic and above, advanced customer and product targeting adds customer-tag conditions and variant-option-value rules.

Scheduled, flash and recurring sales. Sales run with start and end dates. Recurring windows (every Friday, every month) are supported. For flash sales, the launch is time-boxed and the revert is automatic — so a flash sale announced for a 6-hour window actually ends at 6 hours.

Volume discount tables. Quantity-based discounts (buy 3 save 10%, buy 5 save 15%) appear as a tiered pricing table on product pages, which the shopper sees before adding to cart. This is a different mechanic from a cart-level discount — the price case is made on the product page, not after a quantity change triggers it in cart.

Coupon blocking and stacking controls. Sale items can be excluded from discount codes, so a 20% welcome code doesn't apply on top of a 30% sale. On Ultimate, discount code blocking rules let you block leaked codes that get shared on deal sites — these blocking rules are Ultimate-only.

Shopify Markets sync (Ultimate). For stores publishing fixed-price Shopify markets (US, UK, EU, say), the Ultimate plan syncs sale prices across markets so one sale configuration applies across all. Non-fixed-price markets (currency-conversion markets) fall outside this.

Works with Checkout and Shopify Admin. No POS, Shopify Flow, or customer accounts integration listed. For a POS-first store, note that sale prices still flow through to POS via the native Shopify product record.

Multi-language. App interface in English, French, German, Italian and Spanish — which suits European and multi-market merchants native to those languages.

Reviews and launch date. Launched 22 November 2022, so the app is mature. 4.9 rating across 312 reviews as of October 2026, with 297 five-stars, 4 four-stars, 2 three-stars, 2 two-stars and 7 one-stars. One recurring one-star theme: merchants being prompted for a paid plan when they expected Free — the vendor's reply thread flags this as a bug tied to a previous paid-plan uninstall, not intended behaviour, worth being aware of if you're uninstalling and reinstalling.

Typical Alpha Sale projects to scope

Most Alpha Sale engagements fit one of these shapes. Pick the one closest to yours when you brief a Shopify setup, operations or CRO specialist.

First scheduled sale

App installed, Free or Basic plan chosen against the catalog, one scheduled sale configured, revert verified after the window closes, launch and compare-at price confirmed at checkout

Monthly sales calendar on Basic or Pro

Rolling 90-day sales calendar built, discount depth set against margin per category, bulk-edits prepared ahead of each window, post-sale read against realised margin

Volume discount tables on hero products

Tiered pricing ("buy 3, buy 5, buy 10") set on key SKUs, table placement on the product page tested against conversion rate, AOV tracked before and after

Ultimate plan with Shopify Markets

Sale prices synced across fixed-price markets (US, UK, EU, say), leaked-coupon blocking rules set, first synced sale tested across each market

Coupon library hardening

Existing discount code library audited, sale-item exclusions set so welcome and loyalty codes don't double-dip on sales, leaked-code blocking rules configured on Ultimate

BFCM operations retainer

Pre-Black Friday catalog audit, sales calendar for the 10-day window, flash-sale windows prepared, post-sale read run against last year's realised margin by category

Alpha Sale questions from Shopify merchants

How is Alpha Sale different from Shopify's native discounts?

Shopify's native discount codes are good at the one-off coupon case: generate a code, let customers enter it at checkout. Where they fall short is the bulk sale case — running a 20% price drop across 500 products with a crossed-out compare-at price visible across the storefront, Google Shopping and Shop Pay. Alpha Sale writes to the compare-at price Shopify's native product record actually uses, so the sale shows correctly downstream. It also handles scheduled start-and-end windows with automatic revert, volume discount tables on product pages, and (on Ultimate) sale sync across fixed-price Shopify markets — none of which native discounts cover.

How much does Alpha Sale cost?

Four plans as of October 2026: Free ($0, 10 unique products a month, 1 active campaign), Basic ($9.99 a month, 100 unique products, unlimited campaigns, advanced targeting, coupon exclusions), Pro ($17.99 a month, 500 unique products), Ultimate ($25.99 a month or $234 a year, unlimited products, discount code blocking rules, Shopify Markets sync). 3-day free trial on paid plans. Confirm the current pricing on the Shopify App Store listing before committing — app pricing can change.

Will my prices revert cleanly when the sale ends?

Yes — the app's "revert pricing" feature restores the regular price automatically at the end of a scheduled sale window. The practical test is a dry run before any big sale: configure a cheap, hidden product with a 24-hour window, confirm the discount applies and the compare-at price shows crossed out at checkout, then confirm the price restores. For scheduled sales that span a storefront-wide catalog, this test is non-negotiable before the real window.

Can I stop my welcome coupon from stacking on sale prices?

Yes, on Basic and above. Sale items can be excluded from discount codes, so a 20% welcome code won't apply on top of a 30% sale. The setup work is auditing the full discount code library (welcome flow, loyalty redemption, win-back campaigns) and deciding which codes are allowed on sale items and which aren't. On the Ultimate plan, discount code blocking rules go further and let you block leaked codes that get shared on deal sites.

Can I run sales across several Shopify markets at once?

On the Ultimate plan, yes — for fixed-price Shopify markets. One sale configuration syncs across the markets you've set up with fixed pricing (so a US + UK + EU setup can run a flash sale across all three on the same schedule). This doesn't apply to markets configured for automatic currency conversion — those follow Shopify's own currency rules, which Alpha doesn't override.

I set up the Free plan but the app is asking me to pay — is that normal?

No. There's a recurring thread in the review history on this: a small number of merchants reported being prompted for a paid plan when they expected Free. The vendor's reply thread flags it as a bug tied to a prior paid-plan uninstall rather than intended behaviour, and Alphalogic support resolves it on request. If you hit this, contact support rather than paying through — and if you're planning to downgrade from paid to free, raise it with support before uninstalling to avoid the state issue.