ShopiCraft | A Boutique Agency, Founded by a Former Shopify Employee I'm Daniel, and together with my co-founder Daulet, we run ShopiCraft — a boutique Shopify agency focused on solving the technical problems other developers won't touch. I spent years inside Shopify before going independent. Daulet brings 10 years of full-stack development experience from one of Europe's leading energy firms. Together, we help merchants turn their Shopify stores from basic storefronts into reliable revenue machines. We specialize in the technical work that sits between "good enough" and "actually scalable" — the custom apps, integrations, and automations that make your store work the way your business actually needs it to. What We Do: Custom App Development: Bespoke Shopify apps (public and private) built to solve specific workflow problems your business has outgrown. API Integrations: Complex third-party connections, ERP syncs, warehouse management systems, and custom data flows that need to just work. Store Builds & Redesigns: Full theme development, migrations, and rebuilds for brands ready to level up their storefront. Technical Consulting & Audits: Store performance reviews, app stack optimization, and strategic guidance on scaling your technical infrastructure. Automation & Workflows: Shopify Flow implementations, inventory systems, order routing, and multi-location logic that eliminate manual work. Training & Mentorship: Hands-on guidance for in-house teams learning to manage Shopify more effectively. How we work: Daulet handles all custom and public app development — the deep technical builds that require serious engineering. I handle client strategy, audits, consultations, store builds, and anything client-facing. This division means you get both: a developer who can actually build what you need, and a consultant who understands your business well enough to recommend the right solution. We work with brands that are either: Scaling quickly and need technical infrastructure that won't break under pressure Stuck with a Shopify setup that's actively holding back growth Tired of developers who disappear after delivery or agencies that can't execute custom work Our approach is different: We don't "sell" packages or push unnecessary apps. We diagnose what's actually broken, scope solutions honestly, and build things that last. No fluff, no vendor lock-in, no recurring retainers unless the work genuinely requires it. ShopiCraft is a boutique agency — which means you're working directly with the people who'll build your solution, not account managers reading from scripts. We focus on finding the most efficient, creative solutions to your specific pain points. If your developer ghosted you, your agency said "that's not possible," or you're pretty sure your store could do more but don't know where to start — that's exactly what we're here for. We're based in Dublin and Kazakhstan, working with Shopify and Shopify Plus merchants globally. Let's fix what's broken and build what's missing. 🔧
Shopify Horizon Theme Experts for Blocks and Migration
Top-rated Horizon theme experts
Hi! My name is Rubens and I have 6+ years of experience with Shopify. I have generated at this point $7.5M for my clients with CRO, A/B testing and funnels. I’d love to chat more with you!
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YourStoreMatters: The Shopify Growth Agency for Ambitious Brands. We help established brands scale their revenue on Shopify and Shopify Plus. We don't just build stores; we build systems that sell. Our focus is simple: High-Converting Design + Automated Customer Retention. How We Help You Grow: Shopify Store Builds: We design fast, premium stores that are easy for your team to manage. No messy code, just a stable foundation for growth. Email & SMS Marketing: As Klaviyo Master Silver Partners, we turn your email list into a consistent revenue engine (usually 30%+ of total sales) using automated flows and segmentation. Subscriptions & Loyalty: We implement Recharge and Love Loyalty to turn one-time buyers into recurring subscribers. Pain-Free Migrations: We handle the complex move from Magento, WooCommerce, or older Shopify themes so you don't lose data or rankings. Why Merchants Trust Us: We operate as your long-term partner, not a one-off freelancer. We are obsessed with your ROI, your site speed, and your customer's experience. Our Certified Tech Stack: We are official experts in the tools that power modern ecommerce: Growth: Klaviyo, Omnisend Apps: Recharge, Judge.me, Loox, Shopify Flow Themes: Specialized in customizing premium themes like Horizon, Archetype & Out of the Sandbox Themes. VERIFIED PARTNER PROFILE: Shopify · Klaviyo Master Silver · Rebuy Bronze · Recharge · Trustpilot · Judgeme · LoyaltyLion · TextYess Elite
What a Horizon theme developer builds
Custom theme blocks. Horizon is built on theme blocks, the latest theme architecture, and those blocks can nest inside other blocks. A developer builds the store-specific pieces Horizon doesn’t ship with, as blocks your team can add, reorder and nest in the editor without breaking the page.
Moving onto Horizon. Switching from Dawn or a paid theme isn’t an in-place update. Shopify’s guidance is to add the new theme, customise it, and only then replace your current one. The developer rebuilds content, settings and any custom code on Horizon while the old theme stays live.
Hardening AI-generated blocks. Sidekick can generate a theme block from a plain description. Shopify wraps those blocks in a special _blocks.liquid section that isn’t a standard theme section and can’t be rendered manually. An expert reviews what your team generated, rebuilds the keepers as proper theme blocks and clears out the rest.
Configuring what’s already there. Horizon ships with a slide-out cart, quick buy, in-store pickup, enhanced search, a mega menu, swatch filters, back-in-stock alerts, lookbooks and size charts. A lot of good Horizon work is setting these up properly before anyone writes code, and switching off apps that now do the same job twice.
Keeping a customised copy current. Shopify keeps shipping Horizon releases, and a customised copy won’t take them cleanly on its own. An expert merges each release into your version and retests the pages you changed, so you don’t fall further behind with every update.
Plus features. Horizon supports Combined Listings, which needs a Plus or enterprise plan. On those stores, experts set up the theme side so grouped products display properly.
How much does a Shopify Horizon theme expert cost?
Horizon is free, so every dollar goes on the work. The tiles use the starting prices on all 33 Horizon-badge profiles, in USD as checked in October 2026, minus any profile priced at zero. Each one is the minimum an expert lists for any project, not an estimate for your store.
Middle half
$100 – $500
Where half of Horizon profiles start
Median
$200
The midpoint across 33 Horizon experts
Top quarter
$500 – $5,000
The highest starting prices in this group
The spread is wide because the work is. Arranging built-in blocks on a new store is a small job. Rebuilding a customised store from Dawn onto Horizon is a project. The biggest drivers are how much custom code your current theme carries, how many apps touch the product page and cart, and whether you want custom blocks your team will edit.
Try Shopify Theme Support first for small changes, since each paid account gets 60 minutes of design time. For a quote, send your current theme and version, your installed apps and screenshots of anything custom you need to keep. The theme customisation cost guide covers typical scopes.
Before you build on the Horizon theme
Horizon, or the Horizon family? “Horizon” can mean the single free theme or the family of 10 themes that share its foundation, which includes Ritual, Fabric, Tinker, Dwell, Pitch, Vessel, Heritage, Savor and Atelier. All are built on theme blocks. When you brief an expert, name the exact theme you’re on.
AI blocks are no longer a reason to choose it. Sidekick’s AI block generation launched with Horizon, but since 10 December 2025 it works with every Theme Store theme. Pick Horizon for its architecture and built-in features, not for AI generation.
Releases come quickly. Horizon went from launch to version 4.x in about 16 months, and 4.2.0 arrived on 18 September 2026 with a cart drawer fix. Each release brings fixes, and each customised file turns that release into a merge. A good expert keeps custom work in separate blocks so updates stay small.
Some edits are already done for you. The inventory block, badge positioning and language and country selectors are built into Horizon-family themes. If someone quotes to add them by hand, ask why.
Plan limits. Horizon is free on every plan. Combined Listings, which the theme supports, only works on Plus and enterprise plans, so check your plan before paying for that part of a build.
Translations. EU translations come with the theme, and the latest release improved support for right-to-left languages. If you sell in several languages, ask for every one to be tested on product, cart and search pages before launch.
Horizon projects on expert profiles
Development is listed by 25 of the 33 badge holders, and so is store setup. On Horizon, the categories translate into these projects:
Theme block development
25 list development: custom and nested blocks your team can edit
New store builds
25 list store setup: presets, built-in features and launch checks
Marketing and growth
12 list it: lookbooks, landing sections and merchandising
Design and UX
11 list it: layout, typography and mega menu structure
Consulting and strategy
10 list it: whether and when to move onto Horizon
AI and emerging tech
6 list it: reviewing and rebuilding Sidekick-generated blocks
Horizon theme questions from merchants
Start in the theme editor. Horizon is built on theme blocks, so most layout changes mean adding, nesting and reordering blocks rather than editing code. Sidekick can generate a custom block from a plain description, and Shopify Theme Support gives each paid account 60 minutes of design time. Hire a developer when you need blocks your team will reuse, or code you’ll have to maintain through updates.
Yes. A mega menu is one of Horizon’s built-in features, alongside enhanced search, swatch filters and colour swatches. The real work is the structure: which collections go where, how many levels, and which images help shoppers choose. A developer only comes in if you want a layout the built-in menu doesn’t offer.
Shopify calls Horizon its new design foundation. It launched in May 2025 with a family of 10 new free themes built on theme blocks, and it keeps getting updates: version 4.2.0 shipped on 18 September 2026. Theme blocks are Shopify’s latest theme architecture, and the whole Horizon family is built on them.
No. Shopify’s guidance is to add the new theme from the Theme Store, customise it, then replace your current theme. Content and settings need redoing, and any custom code from Dawn has to be rebuilt as Horizon blocks. Ask any expert for a written list of what they’ll rebuild before you agree the scope.
For simple content, often yes. Sidekick wraps generated blocks in a special _blocks.liquid section that isn’t a standard theme section and can’t be rendered manually, which limits how you reuse them. For anything structural, such as the product page layout, cart or navigation, have a developer rebuild it as a standard theme block.
No. Horizon is free on every plan. The one exception is Combined Listings: Horizon supports it, but the Combined Listings app only works on Plus and enterprise plans. The rest of the feature list, from the slide-out cart and quick buy to back-in-stock alerts, comes with the theme.


