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Shopify Store Redesign and Build Experts

A store rarely needs redesigning just because it looks dated. It needs it because three freelancers have patched the theme, apps are doing jobs the theme could do, and nobody dares touch the product template. A Shopify store redesign fixes that as one project: reworked or new templates, content and app blocks moved across, and the URLs, SEO and tracking that already earn money kept intact.

This page covers redesigning or rebuilding a store that already trades, and a Shopify store build from scratch run as a development project. Configuring a new store so it can launch is store setup. A brief that is mostly about brand and visual look sits closer to theme design.

Compare the store developers and agencies below, or request a quote with your theme name, your app list and the templates that bring in most of your revenue.

Top-rated Shopify store developers and redesign agencies

Matias Lopez
ML
Front-End DeveloperBuenos Aires, ArgentinaFrom $70
4.97(161 reviews)
shopexpertsscore
85

I have over five years of experience in web development using technologies such as Shopify, Angular, Node.js, JavaScript, React, Vue, MongoDB, MySQL, and PHP. My journey with Shopify started when I joined Hey Carson, now known as 'Shop Experts', successfully completing their trial period. I have gained significant experience in Shopify development. I've worked in complex tasks such as integrating Shopify apps, Shopify Admin API, custom design development, apps extensions development, theme development and much more. Over the past few years, I've acquired what I believe is a solid understanding of Shopify development, which helps me deliver high-quality solutions to the clients I've worked with.

Offered services
Store Setup & Management
Shopify Development
Technical Support & Maintenance
Rabia Tariq
RT
Shopify Plus EngineerIslamabad, PakistanFrom $100
4.99(19 reviews)
shopexpertsscore
100

I’m a Shopify & Shopify Plus Engineer with 9+ years of hands-on experience, specializing in building, optimizing, and scaling high-performing eCommerce stores. At ShopExperts, I work with growth-focused brands to deliver clean, conversion-driven Shopify solutions, from custom theme development and advanced Liquid/JavaScript customization to store migrations, speed optimization, and complex third-party integrations. My core strengths include: Shopify & Shopify Plus development Custom theme development and heavy theme refactors Site speed optimization & Core Web Vitals Wix / Magento / Squarespace / Square Up / Kajabi / WordPress → Shopify migrations with SEO preservation Custom apps, APIs, and system integrations CRO-focused UX improvements for higher conversions I’m known for my structured approach, clean code, and transparent communication. I don’t just “implement features”, I focus on long-term store health, scalability, and performance, ensuring merchants are set up for sustainable growth. If you’re looking for a reliable senior Shopify engineer who understands both the technical and business side of eCommerce, I’d be happy to help. Big ideas, small questions, or “help, my store is broken” moments — let’s talk on a free discovery call 💬 https://calendly.com/rabia234t/call

Offered services
Store Setup & Management
Shopify Development
AI & Emerging Tech
Marketing & Growth
Technical Support & Maintenance
Consulting & Strategy

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Lautaro Climent
LC
Front-End DeveloperBuenos Aires, ArgentinaFrom $65
4.91(57 reviews)
shopexpertsscore
100

I’m a seasoned web developer and Shopify specialist with over 5 years of experience delivering high-converting, beautifully designed online stores for clients worldwide. As a core member of the ShopExperts team, I’ve led and contributed to projects ranging from complete Shopify migrations to advanced customizations, always focusing on UX/UI best practices and modern e-commerce strategies. My approach blends technical excellence with creative vision: I believe that every brand deserves a digital presence as unique and inspiring as its mission. Whether you’re a startup seeking rapid growth or an established business looking to refresh your online store, I’ll help you unlock your site’s full potential. I specialize in all aspects of modern web development and optimization: From designing and building engaging websites, to customizing user experiences, integrating third-party tools, and ensuring your online presence performs at its best. My clients value my clarity, reliability, and my commitment to going the extra mile to achieve outstanding results. I’m passionate about staying ahead of e-commerce trends and turning challenges into growth opportunities. Let’s build the future of your brand, together.

Offered services
Store Setup & Management
Shopify Development
AI & Emerging Tech
Muhammad Asad ullah baig
MA
Shopify Plus EngineerIslamabad, PakistanFrom $100
5.00(15 reviews)
shopexpertsscore
100

Turn Your Shopify Store Into a Reliable Sales Engine If you're looking for a Shopify developer who understands both the technical side and the business outcomes behind it, you're in the right place. As a Shopify Certified Developer with 10+ years of hands-on experience, I've worked with 100+ brands across fashion, apparel, beauty, food, fitness, and electronics to build stores that are fast, scalable, and built to convert. Whether you're a founder launching your first store or an established brand ready to level up, I bring the expertise to get you there. What Gets Delivered: Every project is approached with one goal, growth. Here's what that looks like in practice: Custom Shopify Theme Development — Figma and Adobe XD designs transformed into clean, maintainable Liquid-based themes optimized for performance and long-term scalability Store Redesigns & UX Improvements — Navigation restructured, friction points removed, and user journeys refined to drive more conversions without disrupting live traffic Speed & Performance Optimization — Core Web Vitals improvements, faster page load times, and technical SEO fixes that directly impact search rankings and reduce bounce rate Custom Feature Development — Bundles, upsells, subscriptions, loyalty programs, and third-party API integrations tailored to specific business models Store Migrations & Ongoing Support — Smooth, low-risk platform migrations and dependable technical maintenance that keep operations running without interruption Why Brands Keep Coming Back: Every architecture decision, layout choice, and integration is guided by one question: Does this help the business grow? Clean code and structured development aren't just standards — they're what make a store reliable at scale. Founders launching from scratch, in-house teams needing a trusted technical collaborator, and agencies looking for a dependable Shopify specialist, all have found long-term value in this kind of partnership. Ready to Grow Your Shopify Store? Whether it's a full custom build, a performance overhaul, or targeted improvements to boost conversions, let's map out a clear path forward. Reach out to discuss your goals and what's possible.

Offered services
Store Setup & Management
Shopify Development
Technical Support & Maintenance
Design, UX & Branding
Emil Gjorgjijev
EG
Ecommerce Operations ManagerSkopje, North MacedoniaFrom $65
5.00(14 reviews)
shopexpertsscore
100

A seasoned E-Commerce Specialist with a strong focus on Shopify and Klaviyo with over 6 years of experience.

Offered services
Store Setup & Management
Shopify Development
Technical Support & Maintenance
Operations, Logistics & Fulfillment
Awais Javed
AJ
Front-End DeveloperOttawa, CanadaFrom $295
5.00(19 reviews)
shopexpertsscore
100

I'm a Shopify developer with years of hands-on experience building and scaling e-commerce stores — from custom theme development to conversion rate optimization and third-party integrations. I've worked with brands like Après Nail and through platforms like Storetasker, delivering solutions that look great and perform even better. I specialize in Liquid programming, frontend development, and UI/UX enhancement. Whether you need a full theme build, a tricky app integration, or a speed and SEO overhaul, I bring a detail-oriented approach that gets results — not just code. I leverage AI tools like ChatGPT and GitHub Copilot throughout my workflow — drafting Liquid logic faster, QA-testing edge cases, and generating content-ready section structures. This means faster turnaround, fewer revisions, and more value for your budget. My background spans custom store builds, GA4 + GTM tracking setups, Klaviyo integrations, loyalty app configurations, A/B testing, and cross-functional collaboration with design and marketing teams. I treat every project like it's my own store on the line. I'm a Computer Software Engineering graduate and Growth Collective certified in Creative Website Design (Shopify). Let's build something that converts.

Offered services
Store Setup & Management
Shopify Development
Technical Support & Maintenance
AI & Emerging Tech
Marketing & Growth
Design, UX & Branding
Slash Themes
ST
AgencyNew Delhi, IndiaFrom $500
5.00(16 reviews)
shopexpertsscore
85

At Slash Themes, we are a Shopify-focused commerce studio built to help ambitious brands launch, scale, and optimize high-performing storefronts with speed and precision. For over 7+ years, we’ve partnered with growing and enterprise merchants to architect Shopify and Shopify Plus experiences that are not only visually compelling but structurally built for scale. From complex replatforming projects to custom feature development, we create solutions that simplify operations, enhance customer journeys, and unlock new revenue opportunities. Our approach blends strategy, design, and deep technical expertise—covering custom theme development, custom app development, performance optimization, CRO, and data-driven enhancements. Every build is crafted with flexibility, speed, and long-term growth in mind, ensuring brands can evolve without limitations. More than a development team, we act as a dedicated Shopify partner—continuously refining, optimizing, and supporting the stores we build so our clients can focus on what matters most: growing their business. Core Shopify Services Shopify Store Setup & Configuration Shopify Theme Customization & Development Store Migration to Shopify (WooCommerce, Magento, etc.) Speed & Performance Optimization App Integration & Custom Functionality Bug Fixing & Troubleshooting Custom Design Implementation (Figma/PSD to Shopify) Ongoing Store Maintenance & Support ✦ With teams based in Germany and India, we support Shopify brands globally.

Offered services
Store Setup & Management
Design, UX & Branding
Shopify Development
Consulting & Strategy
Has Merit
HM
AgencyVienna, AustriaFrom $680
5.00(2 reviews)
shopexpertsscore
40

HAS MERIT is a studio crafting conversion-driven Shopify storefronts and building brands for ambitious companies. We design and develop polished sites that feel like real brands (not quick templates) and back them with brand identity systems that create lasting recognition. From strategy to branding to design to development, everything’s done in-house for a seamless process. We’re a great fit for brands seeking personalized brand design paired with thoughtful conversion strategy, without the agency fluff or freelance hit-or-miss. ​ Building Digital Storefronts: Personalised Design - tailored layouts built to sell, not just look good. Custom Development - beyond just templates, crafted solutions for your brand. Conversion Optimisation - auditing and smarter UI/UX so you don’t leave money on the table. Brand & Identity Design - constructing a brand that stands out and connects. Seamless Integrations - payments, shipping, and tools connected without friction.​ ​ We just helped an FMCG brand increase conversions by 56% and increased net sale by 86% within 30 days by tweaking their existing page.​ ​ Female-founded by a designer/developer with experience across brands of all sizes, partnered with a commercial lead from top global CPGs and agencies, we blend design, strategy, and business insight to help brands stand out and scale.​ ​ Our clients have been featured in Forbes, Vogue, Allure, mindbodygreen, Whole Foods and more ​

Offered services
Store Setup & Management
Design, UX & Branding
Shopify Development
Consulting & Strategy
Marketing & Growth
InsCoder Limited
IL
AgencyHong Kong, Hong Kong SAR ChinaFrom $150
4.79(7 reviews)
shopexpertsscore
80

InsCoder is Hong Kong’s Shopify Platinum Partner, specializing in secure, scalable AI-powered e-commerce for leading brands.

Offered services
Store Setup & Management
Shopify Development
Marketing & Growth
Consulting & Strategy
Technical Support & Maintenance
Nine Commerce
NC
AgencyOttawa, CanadaFrom $199
5.00(2 reviews)
shopexpertsscore
75

Nine Commerce is a boutique Shopify development agency specializing in high-performance, conversion-focused ecommerce stores. We help DTC brands and marketing teams build fast, scalable Shopify experiences through expert theme development, UX optimization, custom integrations, and performance tuning. Clean builds. No fluff. Results-driven execution.

Offered services
Store Setup & Management
Shopify Development
Marketing & Growth

How to hire a Shopify store developer for a redesign

Ask to see a redesign, not just launches. Building on an empty store is the easy version. A redesign means working around live orders, existing URLs, installed apps and a team that keeps editing products mid-project. Ask for one store they rebuilt while it kept trading, and what they had to fix in the first month after launch.

Get the scope written as templates, not pages. Shopify themes run on templates: home, collection, product, cart, page and blog post, plus any alternate templates you use for landing pages or special products. "Twelve pages" tells you nothing. A list of which templates get rebuilt, which sections are new and which stay as they are can be compared quote against quote.

Ask how they handle the switch. The right answer is building on an unpublished theme, reviewing it in preview, then publishing in a quiet trading window. Ask who re-adds app blocks and embeds, who re-tests tracking and who owns the redirect list if any handles change. A developer who plans to work on the live theme is a red flag.

Ask what happens to your existing code edits. Custom code stays behind when you change theme. Every hard-coded tweak, custom snippet and metafield-driven section has to be found, then rebuilt or retired. A good developer audits this before quoting. A weak one finds it in week three and sends a change request.

Ask who tests, and on what. A redesign should be tested on real phones with real checkout journeys: a discount code, a gift card, a subscription product if you sell them, and every payment method you offer. Designers rarely test the cart, and the cart is where redesign launches tend to break.

Red flags. A fixed price before anyone has looked at your theme code and app list. No mention of redirects, analytics or app blocks. A plan to rebuild everything when two templates cause most of the problems.

Shopify redesign, refresh or full rebuild: which one you need

Refresh on the current theme. Choose this when the theme is still supported and the problems sit in a few templates: a weak product page, cluttered navigation, a homepage built around last year's range. You get new sections, reworked layouts and updated styling. URLs, apps and tracking stay where they are, which makes this the cheapest and lowest-risk option.

Redesign on a new theme. Justified when the theme has been patched so heavily that each update turns into a round of manual rework. A move to a current theme clears that debt in one go.

Full rebuild. The real job when the problems sit under the storefront: duplicate products, inconsistent variants, tags doing work that metafields should do, overlapping apps, and ERP or 3PL links held together by manual exports. Design becomes the smaller part of the budget. Skip the data clean-up and the new theme sits on the same mess.

What to protect in all three:

- URLs: keep product and collection handles unchanged, and 301-redirect any that must change.

- SEO content: collection descriptions, blog posts and page titles often carry years of rankings. Move them; don't rewrite them in passing.

- Tracking: re-test analytics, ad pixels and conversion events on the new theme before it goes live.

- App blocks: reviews, subscription and upsell widgets placed as blocks or embeds have to be re-added and checked on every template.

How much does a Shopify store redesign cost?

Scope sets the price far more than store size does. Typical market ranges, next to what experts on shopexperts publish as starting prices:

Refresh on current theme

$1,000 – $5,000

New sections, layout and styling

Full redesign or rebuild

$8,000 – $30,000

New theme, templates, content moved

Starting prices on shopexperts

$40 – $15,000

Median $500 among claimed profiles

The shopexperts figures come from the first 100 store build and redesign listings in September 2026. Of those, 89 have claimed profiles, and their published starting prices run from $40 to $15,000 with a median of $500. A starting price is the entry point for a small task, not the cost of a redesign.

What moves a quote: how many templates are rebuilt rather than restyled, whether you change theme, how much custom code has to be found and rebuilt, how many apps need re-placing, and whether data clean-up or integrations are in scope. Hourly rates for this work typically run $60-$150. Send your theme name and app list when you request a quote, so the estimate starts from what's actually installed.

What Shopify store development services include

Most build and redesign quotes draw on some mix of these six pieces of work:

Theme and app audit

Code edits, apps and templates reviewed before anything is quoted

Template redesign

Home, collection, product and cart templates rebuilt with new sections

Re-theme

Content and custom features rebuilt on a current, supported theme

New store build

A development-led build with custom sections and integrations from day one

Data and app clean-up

Duplicate products, tag sprawl and overlapping apps sorted before launch

Launch protection

Redirects, tracking and app blocks checked on go-live day

Shopify website redesign: common questions

Will a Shopify redesign hurt my SEO?

It doesn't have to. Shopify product and collection URLs are built from fixed prefixes plus a handle, so if the handles stay the same, the URLs survive a theme change untouched. Rankings drop when handles change without 301 redirects, when collection text is cut to make a cleaner layout, or when new templates change heading structure and page titles. Ask the developer to crawl the site before and after launch and compare titles, headings and status codes.

Can my store keep trading during a redesign?

Yes. Products, orders and customers live in the admin, not the theme, so they carry on as normal while the new design is built on an unpublished theme. Two things need managing. Content your team edits on the live theme during the project has to be copied across, and theme and app changes should freeze in the final week so nothing is lost at the switch.

Should I hire a freelancer or a Shopify web development agency?

Decide on scope, not budget. Among the first 100 build and redesign listings on shopexperts in September 2026, 35 are freelancers and 65 are agencies. A freelancer is usually the better fit for a refresh on the current theme or a small store's re-theme. An agency makes sense when Shopify website design and development, data clean-up and integrations all have to run in parallel under one project lead.

Do I need a custom theme for a redesign?

Usually not. Most redesigns work well on a current, well-supported theme with a handful of custom sections for the parts that make your brand different. A fully custom theme makes sense when your product pages or navigation genuinely can't be built from sections, or when you're large enough to maintain your own theme code long term. That is a separate service, custom theme development, and it costs more to build and to keep current.

What should I prepare before asking for Shopify store development services?

Collaborator access so the developer can read your theme code before quoting. A list of installed apps and what each one does. The templates that drive most of your revenue, taken from your analytics. Any integrations with an ERP, 3PL or marketplace feed. Then add three stores whose structure you like, not just their look. With that in hand, quotes stop being guesses.

Will a redesign fix a low conversion rate?

Sometimes, but not reliably. A redesign fixes problems caused by the storefront: confusing navigation, weak product pages, a cluttered mobile layout. It won't fix pricing, shipping costs, traffic from the wrong audience or a product people aren't looking for. If you can't point to the templates losing customers, start with a store audit. It costs less and tells you whether a redesign is the right spend.