Kno Commerce Shopify Help: Post-Purchase Surveys and Attribution

Templates get a survey live in minutes. Getting answers you can spend money on is the harder part.

The answer list. An attribution question is only as good as its options. They should mirror the channels you actually run, in words buyers use, short enough to read on a phone.

Follow-up logic. Conditional logic lets a buyer who picks "podcast" or "creator" name which one. That second answer is often what decides next month's budget.

Who gets asked. Audience targeting splits first-time buyers from repeat customers, or one product line from another. Analyst allows 4 audiences, Pro unlimited plus custom multi-criteria ones.

Where answers go. Klaviyo, Google Analytics and Shopify Flow are listed integrations. An email marketing expert can turn "found us on TikTok" into a segment and a flow.

Reading the reports. Survey answers and platform-reported conversions rarely agree. A marketing attribution expert explains the gap instead of picking whichever number looks better.

When templates are enough. One attribution question on Starter, with the built-in templates and the vendor's free demo, covers most stores spending modestly on ads.

Survey projects go wrong at the question stage, long before any report exists. Judge candidates on how they think about questions and data.

Ask for a draft answer list. Give them your channels and ad spend, and ask for the options they would offer buyers. Good drafts separate search from video and paid social from organic, without becoming a 15-item list.

Ask which plan fits. KnoCommerce's own guidance is Analyst under $100k a month in ad spend and Pro above. Integration count matters too: Starter has none, Analyst 2 at once, Pro 4.

Ask what they would change after a month. Starter runs one live survey. A thoughtful expert plans which question to retire and which to add once the first answers settle.

Treat these as warnings. Claims that a survey replaces platform tracking. Ten questions on a post-purchase page. No plan for "Other" free-text answers.

Start with a 30-day read-out. Pay for setup plus one report after 30 days of responses, comparing survey answers with ad platform data.

Starter. One live survey, three questions, unlimited responses, conditional logic and custom styling. No integrations, so answers stay in the app or leave by export.

Analyst. Two live surveys, up to 999 questions each, 12 more question types, 4 audiences, actions, benchmarks and two concurrent integrations.

Pro. Four live surveys, survey links you can send by email, SMS or community groups, unlimited audiences with 5 custom multi-criteria ones, image and video questions, four concurrent integrations and a team Slack channel.

Extra costs. NPS is an add-on with additional fees, and Warehouse Data Sync to Looker or BigQuery may cost extra. Neither price is published.

Terms. Month-to-month and cancelable anytime, with a 7-day trial and free one-on-one demos on every plan.

Data access. Exports on every plan and a REST API for moving responses elsewhere. The app is in English only.

The 5 badge holders lean toward setup and strategy, which suits a tool whose value is in the questions and the reading of results.