Shopify Shop App Help: Store Page, Product Approval and Campaigns

Shopify lists eligible stores on its own. The paid work is everything that decides how you come across once you're there.

Product approval cleanup. Each product needs an image on a variant, a price between $0.01 and $50,000 USD, and a standardized product category. On a large catalog, the category is the slow one to fix. A product and catalog setup specialist fixes that in bulk.

The Shop Store itself. Profile, avatar, contact details and social links, then the home page header, navigation and filters. Supported home page content can sync from your online store.

Category and collection picks. Up to 12 category icons and up to 5 collection lists of 10 collections each. Deciding which collections earn a place is merchandising, not settings.

Products that shouldn't appear. Unlisted status hides a product everywhere, your own store search included. The seo.hidden metafield removes it from Shop's feed and search but keeps its direct link working.

Shop Campaigns. Ads across the Shop app, the Shop website and the Shopify Product Network, at an average acquisition cost you set. Someone who works on marketing attribution should pick that number.

Subscriptions in Shop. Plans from the Shopify Subscriptions app show automatically and can be switched off for this channel.

Not worth a fee. A small catalog with clean categories and good photos needs a status check, not a project.

Shop work sits between catalog data and marketing. Hire for whichever side your store is weaker on.

Hand them your product errors. Shop turns products away for a missing variant image, a price outside its range, no standardized category or a prohibited item. A good candidate sorts your catalog by those causes before quoting a single hour.

Ask how they'd choose collections. Only 10 collections display on the Shop Store, and each shows its first 250 products. The answer should come from your sales data, not your online store menu.

Ask about hiding products. They should explain Unlisted versus seo.hidden, and why Unlisted also pulls a product from internet search.

Ask what they'd target in Shop Campaigns. A sound answer starts from your current acquisition cost and margin, not a figure they reuse for every client.

Hesitate over anyone who promises featured placement in the app. Shopify decides that, and its help center says Shop can remove stores or products at any time.

A paid trial that tells you enough. Clear category errors on one product type and lay out the Shop Store home page, then review both on a phone.

Eligibility has conditions. Shopify Payments active, a Starter plan or higher, the Online Store channel, no private mode, and a chargeback rate under 1% over six months. Password protection and age verification apps keep a store out. Status changes can take up to 48 hours.

The channel is optional for listing. Eligible stores appear without it. Installing it adds the settings and features covered above.

Reach follows Shopify Payments. Shop is offered in countries where Shopify Payments is supported, in 16 languages, and needs Shopify Network Intelligence turned on in your privacy settings.

US sales tax is handled for Shop orders. Since January 1, 2025, the channel collects, remits and files tax on orders shipping to or within the US, whatever your own tax settings say. Tell whoever handles your sales tax setup.

Collections have caps. Up to 50 can be marked visible, but only 10 display. Each needs an approved product, an image and Shop availability, and syncs can take 48 hours.

Some things have no opt-out. You can hide products but not the whole store, and you can't opt out of Shop Minis.

Service stays with you. Purchases run through your online store, so refunds, returns and disputes are yours.

Most Shop channel briefs combine two or three of these.