Shopify Performance & Front-end Developer | 10+ Years Building Fast, Custom Stores I’ve spent over 10 years building, customizing, and speeding up Shopify stores for brands of all sizes. I build custom themes and apps, fix slow pages, improve how a store looks and works on desktop and mobile, and handle Shopify Plus checkout customization with Functions. I care about work that is reliable on launch day and still holds up months later, so I stay available after delivery. Proud father of Radost. What I do Custom themes, apps, and front-end features, built to fit your store Shopify Plus Functions and checkout customization CRO & Speed optimization and Core Web Vitals, including advanced CLS fixes UX improvements that make your products easier to find and buy, on desktop and mobile What sets me apart Reliability. Good development doesn’t end at launch, so I stay available for support, improvements, and fast problem-solving. Clients get one person who knows their store and answers quickly, before and after delivery. Free Store Quick Look Send me your store link and within 3 business days I’ll send a one-page summary covering: Your biggest speed problem, explained in plain language A first look at your apps: how many are installed, what looks wrong, and which ones could be replaced with custom theme code Three things on your mobile shopping path that I would fix first, each with a screenshot It’s free, there’s no commitment, and I change nothing on your store. If you’d like the issues fixed, we go ahead step by step: I confirm the scope, and you approve each step. I take a limited number each week, for established stores. Canvas services (new Shopify feature) Canvas store-build sprint For new launches and smaller merchants who want a custom store fast. Kickoff call to define your brand, products, audience, and goals AI-assisted design direction: I write the brief and guide Sidekick in Canvas, then refine the result with direct edits and QA Responsive QA on mobile, tablet, and desktop, covering product, collection, cart, and checkout flows Core Web Vitals and layout shift check before launch Launch, walkthrough, and a post-launch support window of 14 days Working with me Whether it’s a full store build, advanced customization, a Canvas build, or performance tuning, you get clear communication, consistent quality, and dependable support. Not sure where to start? Send me your store link for a free Quick Look.
Smile.io Shopify Loyalty Programme Experts
Top-rated Smile.io experts
I’m a Shopify & Shopify Plus Engineer with 9+ years of hands-on experience, specializing in building, optimizing, and scaling high-performing eCommerce stores. At ShopExperts, I work with growth-focused brands to deliver clean, conversion-driven Shopify solutions, from custom theme development and advanced Liquid/JavaScript customization to store migrations, speed optimization, and complex third-party integrations. My core strengths include: Shopify & Shopify Plus development Custom theme development and heavy theme refactors Site speed optimization & Core Web Vitals Wix / Magento / Squarespace / Square Up / Kajabi / WordPress → Shopify migrations with SEO preservation Custom apps, APIs, and system integrations CRO-focused UX improvements for higher conversions I’m known for my structured approach, clean code, and transparent communication. I don’t just “implement features”, I focus on long-term store health, scalability, and performance, ensuring merchants are set up for sustainable growth. If you’re looking for a reliable senior Shopify engineer who understands both the technical and business side of eCommerce, I’d be happy to help. Big ideas, small questions, or “help, my store is broken” moments — let’s talk on a free discovery call 💬 https://calendly.com/rabia234t/call
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10+ years, 500+ Shopify store owners, and countless successful projects—I'm a top-rated Shopify expert dedicated to helping brands improve their store's conversion, speed, functionality, and aesthetics. As the longest-serving developer at Shopexperts (formerly HeyCarson), I've built my reputation on meticulous attention to detail, reliability, and unwavering commitment to client success. My work speaks for itself —check out reviews from past clients who can attest to my dedication and results-driven approach.
I’m a seasoned web developer and Shopify specialist with over 5 years of experience delivering high-converting, beautifully designed online stores for clients worldwide. As a core member of the ShopExperts team, I’ve led and contributed to projects ranging from complete Shopify migrations to advanced customizations, always focusing on UX/UI best practices and modern e-commerce strategies. My approach blends technical excellence with creative vision: I believe that every brand deserves a digital presence as unique and inspiring as its mission. Whether you’re a startup seeking rapid growth or an established business looking to refresh your online store, I’ll help you unlock your site’s full potential. I specialize in all aspects of modern web development and optimization: From designing and building engaging websites, to customizing user experiences, integrating third-party tools, and ensuring your online presence performs at its best. My clients value my clarity, reliability, and my commitment to going the extra mile to achieve outstanding results. I’m passionate about staying ahead of e-commerce trends and turning challenges into growth opportunities. Let’s build the future of your brand, together.
Turn Your Shopify Store Into a Reliable Sales Engine If you're looking for a Shopify developer who understands both the technical side and the business outcomes behind it, you're in the right place. As a Shopify Certified Developer with 10+ years of hands-on experience, I've worked with 100+ brands across fashion, apparel, beauty, food, fitness, and electronics to build stores that are fast, scalable, and built to convert. Whether you're a founder launching your first store or an established brand ready to level up, I bring the expertise to get you there. What Gets Delivered: Every project is approached with one goal, growth. Here's what that looks like in practice: Custom Shopify Theme Development — Figma and Adobe XD designs transformed into clean, maintainable Liquid-based themes optimized for performance and long-term scalability Store Redesigns & UX Improvements — Navigation restructured, friction points removed, and user journeys refined to drive more conversions without disrupting live traffic Speed & Performance Optimization — Core Web Vitals improvements, faster page load times, and technical SEO fixes that directly impact search rankings and reduce bounce rate Custom Feature Development — Bundles, upsells, subscriptions, loyalty programs, and third-party API integrations tailored to specific business models Store Migrations & Ongoing Support — Smooth, low-risk platform migrations and dependable technical maintenance that keep operations running without interruption Why Brands Keep Coming Back: Every architecture decision, layout choice, and integration is guided by one question: Does this help the business grow? Clean code and structured development aren't just standards — they're what make a store reliable at scale. Founders launching from scratch, in-house teams needing a trusted technical collaborator, and agencies looking for a dependable Shopify specialist, all have found long-term value in this kind of partnership. Ready to Grow Your Shopify Store? Whether it's a full custom build, a performance overhaul, or targeted improvements to boost conversions, let's map out a clear path forward. Reach out to discuss your goals and what's possible.
A seasoned E-Commerce Specialist with a strong focus on Shopify and Klaviyo with over 6 years of experience.
I'm a Shopify developer with years of hands-on experience building and scaling e-commerce stores — from custom theme development to conversion rate optimization and third-party integrations. I've worked with brands like Après Nail and through platforms like Storetasker, delivering solutions that look great and perform even better. I specialize in Liquid programming, frontend development, and UI/UX enhancement. Whether you need a full theme build, a tricky app integration, or a speed and SEO overhaul, I bring a detail-oriented approach that gets results — not just code. I leverage AI tools like ChatGPT and GitHub Copilot throughout my workflow — drafting Liquid logic faster, QA-testing edge cases, and generating content-ready section structures. This means faster turnaround, fewer revisions, and more value for your budget. My background spans custom store builds, GA4 + GTM tracking setups, Klaviyo integrations, loyalty app configurations, A/B testing, and cross-functional collaboration with design and marketing teams. I treat every project like it's my own store on the line. I'm a Computer Software Engineering graduate and Growth Collective certified in Creative Website Design (Shopify). Let's build something that converts.
At Slash Themes, we are a Shopify-focused commerce studio built to help ambitious brands launch, scale, and optimize high-performing storefronts with speed and precision. For over 7+ years, we’ve partnered with growing and enterprise merchants to architect Shopify and Shopify Plus experiences that are not only visually compelling but structurally built for scale. From complex replatforming projects to custom feature development, we create solutions that simplify operations, enhance customer journeys, and unlock new revenue opportunities. Our approach blends strategy, design, and deep technical expertise—covering custom theme development, custom app development, performance optimization, CRO, and data-driven enhancements. Every build is crafted with flexibility, speed, and long-term growth in mind, ensuring brands can evolve without limitations. More than a development team, we act as a dedicated Shopify partner—continuously refining, optimizing, and supporting the stores we build so our clients can focus on what matters most: growing their business. Core Shopify Services Shopify Store Setup & Configuration Shopify Theme Customization & Development Store Migration to Shopify (WooCommerce, Magento, etc.) Speed & Performance Optimization App Integration & Custom Functionality Bug Fixing & Troubleshooting Custom Design Implementation (Figma/PSD to Shopify) Ongoing Store Maintenance & Support ✦ With teams based in Germany and India, we support Shopify brands globally.
Most Shopify stores appear great, but they often fail under the hood. I’ve spent 10 years ensuring that doesn't happen. From custom theme architecture to sophisticated API integrations (CRMs, fulfillment, and custom apps), I provide full-stack solutions that streamline your operations and maximize ROI. What I bring to your project: Precision Frontend: Custom-coded interfaces using React/Vue and Next.js for a lightning-fast, 'app-like' feel. Full-Stack Logic: Deep expertise in Liquid and Shopify APIs to automate your backend and sync your tech stack. Strategic Optimization: A relentless focus on SEO, site speed, and UX that drives actual sales. Whether you need a headless setup or a high-converting custom theme, I offer the agility of a boutique agency with the technical depth of an enterprise team.

Logging in from Austin, TX, I'm a seasoned eCommerce and Conversion Rate Optimization(CRO) expert with over 20 years of experience in the online space, with 12 of those years in ecommerce, helping brands scale and maximize profitability. As the founder of MHT Media, I've led hundreds projects, leveraging data-driven strategies to optimize customer journeys generating real revenue. Here are some brands I've worked with. • Giantmouse (Shopify Plus) • Mad Viking Beard (Shopify Plus) • BlackMask Products (Shopify Plus) • ClaimSimple (WooCommerce) • Pastest (Shopify Plus) • Spaze (Shopify Plus) • And Arlen (Shopify)...and many others!
Smile.io Shopify work: design first, widgets second
The mistake most merchants make with Smile is hiring for implementation when the value sits in the design. The install is the easy part. The programme economics need a person.
Programme design. What a point costs at redemption, what that does to margin, how many members will realistically redeem, and how many orders it takes to reach a first reward.
Launch and branding. Configuring points, VIP tiers, referrals and memberships, then styling the on-site panel to the brand. Smile supports full brand customisation and more than 20 languages, which matters if the storefront runs in several.
Accounts, checkout and till. Adding Loyalty Hub as a page in customer accounts, setting up the POS tile, and on Shopify Plus, adding the checkout extensions that let signed-in customers redeem points and see what an order will earn.
Migration. Importing members and points balances from another loyalty programme. Balances are what customers notice first, so a careful expert moves a test group, checks the numbers match, then moves everyone.
Custom builds. Developers use Smile's REST API, JavaScript SDK and Smile UI to build custom front ends or push loyalty data into back-end systems. API access starts on the Growth plan, so check the plan before a developer quotes.
Keep the two jobs apart. Choosing earn rates and tiers is strategy. Making the panel match the theme is front-end work. Merchants routinely pay strategy rates for CSS, and the reverse is worse.
What do Smile.io experts charge to start?
All 29 Smile.io-badge holders set a starting price on shopexperts, and the tiles group what they listed (USD, pulled in October 2026). Each tile reflects the lowest project prices shown on those profiles: a minimum, not a quote for your programme.
Middle half
$100 – $500
Half of the 29 listed minimums fall here
Median
$175
The middle value across this group
Top quarter
$500 – $5,000
Experts whose minimum is set for larger programmes
The spread is wide because loyalty work comes in two sizes. Styling the panel, placing Loyalty Hub or adding a POS tile is a small job. Designing a programme from margin data, migrating thousands of balances or building on the API is not.
Quotes only line up when every expert gets the same facts. Include whether you run Shopify Plus, your Smile plan, whether the store uses new customer accounts, roughly how many members and balances would move, and whether you sell in person through POS. If you have a margin limit for the programme, put it in the brief. A screenshot of your current earning rules and reward list saves the first call from being spent on discovery.
Customer accounts, Plus checkout and POS: the fine print
Checkout redemption is a Plus feature. Spending points inside checkout needs Shopify Plus and a Smile Growth plan or higher. Stores on other Shopify plans can't offer it, whatever Smile plan they pay for. A brief that promises in-checkout redemption to a non-Plus store has a problem before work starts.
Old account code won't carry over. Shopify has deprecated legacy customer accounts, and theme-based points-balance code written for the old accounts doesn't work in new customer accounts. Loyalty Hub works best on the new ones. It is added in the checkout and accounts editor (Settings → Checkout → Customize → Apps) as an Accounts page, and starts on the Growth plan.
Membership counts change. On new customer accounts, someone only becomes a member after signing in with Shopify's sign-in code and loading Smile content. If member numbers look low after a switch, check that rule before blaming the programme.
POS runs through a tile. Smile adds a smart grid tile to Shopify POS and works with both POS Lite and POS Pro, so customers can earn and spend points in store as well as online.
Plan names differ by source. The App Store shows Growth as the top plan, while Smile's own pricing page adds Plus and Enterprise. Smile's Plus plan and Shopify Plus are different things, and mixing them up in a brief causes more confusion than it should.
The free plan has a ceiling. It covers up to 200 monthly orders. Good for proving customers care; not where Loyalty Hub or API work happens.
Smile.io services listed by badge experts
Nearly all 29 Smile.io-badge experts list hands-on setup and development; fewer than a third list consulting, so look there first for programme design.
Store setup and management
25 of 29 list it: points, tiers, referrals and panel settings
Shopify development
24 list it: Loyalty Hub, checkout extensions, SDK and API builds
Design, UX and branding
12 list it: the on-site panel, Loyalty Hub page and brand styling
Marketing and growth
10 list it: bonus events, promotions and referral campaigns
Consulting and strategy
9 list it: earn rates, tier thresholds and points cost
Languages beyond English
Spanish on 5 profiles, German on 4, French and Serbian on 3 each
Smile.io questions: partners, points and integrations
The badge doesn't say. It records that an expert lists Smile work here, nothing more. Smile runs its own partner programme for agency and technology partners, with onboarding support, co-selling and revenue sharing. If that matters to you, ask the expert whether they belong to it and confirm with Smile.
Usually the first reward feels out of reach, or claiming it takes too much effort. If a typical customer needs eight orders to earn anything worth having, they stop paying attention. For the effort problem, check where points are visible: Smile's on-site panel, Loyalty Hub in customer accounts and, on Shopify Plus, the checkout extension that shows points to earn and lets signed-in customers redeem. A programme review shows which problem you have.
Every unredeemed point is a discount you have promised. Smile's bonus events and promotions make it easy to hand points out in bulk, and each campaign adds to what you owe. Decide whether points expire, and how members will be told, before the first big event rather than after it. Too aggressive and you damage trust; no policy at all and the obligation never closes.
Loyalty data earns more outside the loyalty app than inside it. Typical uses: segmenting email by VIP tier, showing points balances to support agents, and gating early access by tier. Smile's listing names Shopify Flow, and its REST API is the route for anything custom. Decide which systems need loyalty data before the programme launches, not after.
Work backwards from margin, not forwards from what feels generous. Settle what a point costs at redemption and what change in repeat orders would cover it, then place the first reward within a normal second or third purchase. Smile offers benchmarks drawn from its network of programmes; use them as a sense check on your numbers, not a target to copy.
This group splits almost evenly. A freelancer suits defined tasks such as Loyalty Hub placement, a POS rollout or panel styling. An agency fits when programme design, email campaigns and the launch all need doing at once, or when balances from a large programme have to move without anyone noticing.








