We are a digital agency - with our HQ at Patch in York - who focus on brand & product storytelling. We carefully curate, design & build websites that tell people why your brand is special, and why your products are better. Whether it's optimising for conversions or crafting seamless digital experiences, we provide the tools, experience and insights to grow your brand. From design to strategy, we handle the details, so you can focus on what you're great at. We work across liquid themes and headless sites with Shopify - as well as custom builds for growing brands. Get in touch today for a consultation.
Shopify Designers: Design, UX & Branding Experts
Nineteen different services get called "Shopify design", and they range from a single banner to a full brand and design system. The most expensive mistake when you hire a Shopify designer is picking the wrong discipline — a brand strategist won't fix your product page conversion, and a UI designer won't build you a visual identity.
Five distinct jobs sit under this category:
- Visual identity and branding — logo, colour systems, typography and brand guidelines. Strategy work that produces assets everything else follows. See visual identity and logo design or branding.
- Store design and UX — theme design, UX/UI, and conversion-focused design work applied to the storefront itself. Start with Shopify UX/UI design or theme design.
- Content production — product photography, lifestyle photography, videography and product demo videos. Ongoing rather than project work for most brands.
- Advertising and social creative — ad creative design and creative strategy, motion graphics and UGC. Sits closer to marketing than to store design.
- Emerging formats — 3D product rendering, AR product visualisation and interactive web design, for categories where customers need to examine the product before buying.
If you're unsure which applies, the shortest route is describing the outcome rather than the service: "our product pages don't convert" leads somewhere different from "our brand looks dated across every channel". Compare vetted Shopify design experts below, or browse the specific service you need.
Top-rated Shopify designers and creative agencies
Codersy is a Shopify focused agency that designs and builds high converting storefronts for growing brands. With 300+ projects delivered, we specialise in Shopify and Shopify Plus, custom theme development, and performance first builds that feel pixel perfect on every device. We also handle complex integrations and custom apps when off the shelf solutions fall short. Expect clear communication, disciplined QA, and an owner ready handover so your store stays fast, stable, and easy to evolve long term.
Let us match you with the right Shopify expert for your needs.
Share your project details, and we'll handpick the best matches from our Shopify expert directory.
ZAGO Agency is a Sweden-based Shopify Plus Premier Partner that builds and scales high-performance eCommerce for brands that refuse to settle for average. We specialize in complex Shopify ecosystems from B2B and custom integrations to advanced automation transforming storefronts into scalable revenue engines with measurable ROI. Our work sits at the intersection of strategy, design, and engineering. That means every decision we make is grounded in performance: faster load times, higher conversion rates, and systems that support long-term growth. Unlike traditional agencies, we don’t just “deliver projects.” We partner with brands to solve real business problems whether that’s replatforming from legacy systems, building bespoke Shopify experiences, or optimizing operations through smart automation. From lean startups to enterprise brands, we build Shopify solutions designed to scale with you. Connect with us at: [email protected] | + 46 (0) 765 94 1670 Schedule a Discover Call here: https://calendly.com/shopifyexperts/30min
We specialize in custom development and end-to-end technical support for Shopify merchants, from daily store maintenance to complex custom engineering. We bridge the gap between simple design and advanced functionality. Our Technical Expertise We deploy a robust tech stack to build scalable, high-performing solutions: Frontend: Liquid, JavaScript (React/Vue), HTML5, and CSS3. Backend & Integrations: Node.js and PHP for custom apps and API connections. Low-Code Solutions: We have a dedicated team trained specifically in GemPages for rapid, high-converting landing page builds. How We Help Custom Development: Our senior developers write clean, bespoke code for features that off-the-shelf themes can’t handle. Store Health & Maintenance: Ongoing site audits, speed optimization, and technical troubleshooting. Operational Support: Expert assistance with product uploads, catalog management, and content updates. Whether you need a quick GemPages layout or a complex custom-coded integration, we provide reliable, growth-oriented solutions tailored to your brand.
Maukau (pronounced mo-ko ) takes a holistic approach to e-commerce growth. We identify and execute on the highest-impact opportunities across your entire business—not just your storefront. Since 2016, we've worked exclusively on Shopify, helping merchants with established product-market fit break through their revenue ceiling. What we do: → Complete store redesigns & Shopify Plus migrations → Store audits & analytics → CRO & UI/UX optimization → Back-end automation & operational workflows → Retail & international expansion → Strategic guidance on where to focus for maximum impact Back-end stack: Matrixify · Mechanic · Shopify Flow · SupaEasy (Shopify Functions) · Checkout Blocks (Checkout Extensibility) · Elevar · Prediko · Order Edit · Baback · Siena · Atlas Pickup Points Marketing & retention: Klaviyo · Loyoly · WhatsApp · JudgeMe · Social Snowball Our average client relationship spans 4 years. Merchants see +78% revenue growth on average after their first year working with us. Based in Paris with US/UK backgrounds and native English fluency—we work seamlessly with international brands.
Klay Create is led by Yassine, a Shopify expert and product-focused builder with hands-on experience across strategy, development, and growth for DTC brands. With a strong background in Shopify theme development, CRO, and scalable eCommerce systems, Yassine works closely with brands to translate vision into high-performing storefronts that are built to convert and scale. Our team covers the full Shopify stack, from branding and UI/UX to custom theme development, CRO, and growth systems. We work with modern Shopify themes and custom builds, and we integrate best-in-class tools across email marketing, subscriptions, reviews, upsells, and analytics. Our tech stack includes Shopify (Online Store 2.0), custom Liquid and JavaScript development, Klaviyo, Recharge, Yotpo/ Judge.me, ReConvert, AfterShip, Gorgias, and performance and analytics tools to support scalable growth. Currently based in Southeast Asia, Klay Create operates as a fully remote studio and is available during U.S. business hours, ensuring smooth communication, real-time collaboration, and reliable ongoing support for North American brands.
With over 8 years of hands-on experience, I've helped more than 250 businesses—ranging from ambitious startups to powerhouse brands generating 9-figure revenues—achieve exceptional results on Shopify. I offer end-to-end solutions designed to accelerate growth, enhance performance, and unlock your eCommerce store’s full potential. Here’s what I bring to the table: 1. Custom Shopify Design & Theme Development Visually striking, conversion-focused designs tailored to your brand and built for an exceptional user experience. 2. Shopify Development & App Integration From integrating third-party tools to building custom public and private apps, I develop scalable solutions that align with your unique business needs. 3. Conversion Rate Optimization (CRO) & UX Strategy Data-driven UX improvements and CRO tactics that turn traffic into paying customers. 4. Advanced Shopify API & Custom Coding Building powerful, bespoke features using Shopify's API and advanced code implementations to streamline operations and drive innovation. 5. Site Speed Optimization Faster load times for better user satisfaction and stronger search engine rankings. 6. Technical SEO Optimization Modern SEO techniques that increase visibility, improve indexing, and drive high-quality organic traffic. 7. Ongoing Store Maintenance & Data Management Reliable support to keep your store secure, optimized, and always running at peak performance. I go beyond simply building Shopify stores—I create strategic, performance-optimized experiences that boost sales and customer lifetime value. Combining deep technical know-how with a sharp understanding of buyer behavior, I help transform your Shopify site into a high-performing revenue engine. Ready to scale your Shopify success? Let’s talk about how I can help grow your brand through tailored solutions and smart eCommerce strategy. Contact me today for a consultation!
Barrel is a globally distributed team driven by a shared mission: to help our clients succeed through thoughtful, customer-centric solutions. We are a CPG-focused agency helping brands scale across channels through strategy, design and development on Shopify Plus. We believe in the positive impact a brand can have on people’s lives, and approach every project from the perspective of the customer. Lucky for us—our clients are often are favorite brands. Our goal is to create experiences that resonate, add value, and help brands build lasting connections with their communities. Past and current clients include: McCormick, Sweet Loren's, L'Oreal Paris, KIND Snacks, Khloud, Stiller's Soda, Cabot Creamery, Bobo's and Sakara.
We are a UK-based Shopify agency working with ecommerce brands, retailers and B2B operators that need structure, not just speed. As a Shopify Partner, we support scaling teams launching, rebuilding or restructuring on Shopify with commercial discipline from day one.
Logo Media is a Shopify-focused development agency with 15+ years of experience helping DTC and e-commerce brands build, optimize, and scale their online stores. We've partnered with 200+ brands — including Chubbies, Alo Yoga, and Krave Beauty — generating over $680M in client revenue with an average 25%+ improvement in conversion rates. Our team specializes in custom Shopify theme development (Horizons, Prestige, Impact, Skeleton), complex migrations (WooCommerce, Magento, BigCommerce → Shopify), CRO strategy, Shopify Plus builds, and third-party app integrations. We also handle B2B/wholesale setups, Shopify Collective configurations, and headless/Hydrogen builds for brands that need performance at scale. Tech stack: Shopify Liquid, Hydrogen/Remix, JavaScript, Node.js, Tailwind CSS, Figma, ClickUp, Vercel, and a growing suite of AI-powered development tooling. We work across the full project lifecycle — from discovery and design to launch and ongoing optimization — and bring a data-driven, partnership-first approach to every engagement.
How to hire a Shopify designer
Design is the easiest Shopify hire to get wrong expensively, because the output looks good either way. A store can be beautifully designed and convert worse than what it replaced, and you won't know for a quarter.
Decide which of the three jobs you're buying. Look, brand, or experience — the three differ widely in cost, and briefing "we need a redesign" invites the most expensive interpretation. If you're unsure, a UX or store audit will tell you which before you commit to a full project; UX and store audit packages on shopexperts have a median of $600.
Ask for live Shopify stores, not portfolios. Concept work on Behance and Dribbble looks superb because nothing constrains it. Shipped Shopify stores prove the designer can work inside theme architecture, section and block limits, checkout restrictions and app UI compatibility. Ask for five live URLs from the last twelve months, ideally in your category.
Verify there's a UX process, not just a visual one. Reputable designers ship research, wireframes or prototypes before high-fidelity work. A proposal that jumps straight to mockups for anything beyond a light refresh produces design that photographs well and converts poorly. Ask specifically what discovery includes and what evidence informs layout decisions.
Check who implements it. A designer handing files to your developer is a different arrangement from a studio that builds what it designs. Both work, but the handover is where budgets overrun — unclear specs, missing states, and mobile behaviour nobody documented. Ask what the deliverable actually contains: Figma files, a design system, documented states, or just screens.
Fix revision rounds in the contract. "Unlimited revisions" sounds generous and reliably produces scope creep on both sides. Two or three defined rounds with a clear approval step protects everyone.
When a redesign is the wrong answer
Some merchants who commission a redesign don't need one, and the money would return more elsewhere. Before you brief a studio, rule these out.
Your conversion problem is a speed problem. If mobile pages load slowly, no visual treatment fixes it — visitors leave before the design renders. A speed audit (audit-only speed packages on shopexperts are $285 and $299) will tell you whether you have a performance problem wearing a design costume. It's a common misdiagnosis.
Your conversion problem is a traffic problem. If the traffic arriving is poorly qualified, the store converts badly regardless of how it looks. Redesigning to fix a targeting problem is expensive and doesn't work.
You have no evidence about what's failing. Redesigning without knowing which step loses people replaces a system you don't understand with another one you won't understand. Session recordings, funnel analysis and a handful of user tests cost a fraction of a redesign and frequently identify three specific fixes worth more than the whole project.
Your theme is fine and your content isn't. Poor product photography, thin product descriptions and missing trust signals look like design problems and aren't. Photography and copy typically cost less than redesign and move conversion more.
You're two versions behind on a good theme. Sometimes the fix is updating and customising the theme you have rather than replacing it: on shopexperts, theme update packages have a median of $598, against $2,500 for store build and redesign packages.
A designer worth hiring will raise at least one of these before quoting. If the first conversation goes straight to scope and timeline without asking what evidence you have that design is the constraint, that's informative.
How much does a Shopify designer cost?
Across the market, Shopify design ranges from $500 for a single-page fix to $350,000+ for enterprise brand and design system work. The variable that moves the number most is not visual ambition — it's whether research and implementation are included. Typical market ranges, followed by what experts on shopexperts list:
Per project
$500 – $350,000+
Single-page fixes to enterprise brand systems
Hourly rate
$60 – $400
Freelance designers to senior creative directors
Monthly retainer
$2,000 – $25,000+
Ongoing creative direction and campaign design
Starting prices on shopexperts
$75 – $999
Middle half of 326 listed; median $180
The first three tiles are typical market ranges, not shopexperts data. The fourth is: in October 2026, 326 Design, UX & Branding experts listed a starting price. A starting price is the smallest job an expert will quote, often an audit or a small fix, so treat it as a floor, not a quote.
In the wider market, small design tweaks and single-page fixes sit at $500-$3,000. Theme redesign on existing brand assets runs $8,000-$30,000. UX-driven redesign with research, wireframes and testing runs $15,000-$90,000. Full brand identity plus theme application runs $25,000-$120,000. Enterprise Shopify Plus brand and design system work — Figma libraries, documented components, governance — runs $60,000-$350,000 and typically pairs with a Plus Partner development team. A brand and UX audit, useful before committing to any of the above, runs $1,000-$4,000.
Ongoing retainers for creative direction, campaign and banner design run $2,000-$8,000/month, rising past $25,000/month where brand development is active. Designers in lower-cost countries deliver well on defined visual production — banners, page layouts from documented specs, asset resizing. Brand strategy and UX research rarely translate offshore, because both depend on consumer context that doesn't transfer. Request a free quote for a figure specific to your project.
What do Shopify design and branding experts do?
Design engagements usually cover one or two of these rather than all six. A studio claiming equal depth across all of them is usually strongest at two:
Theme Design and Customisation
Full theme design, section design, mobile-first layouts
Brand Identity for Ecommerce
Logo, typography, colour systems, voice and tone guidelines
UX Research and Testing
User interviews, session analysis, prototypes, usability testing
Conversion-Focused Design
Product pages, cart, checkout, upsell and cross-sell flows
Product Content Direction
Photography and video direction, lifestyle content briefs
Design Systems for Shopify Plus
Figma libraries, documented components, brand governance
Frequently asked questions about hiring Shopify designers
A Shopify design expert handles the visual and interaction layer of your store — theme design and customisation, brand identity for ecommerce, UX research and usability testing, conversion-focused design for product pages and checkout, product photography and content direction, and design systems for larger Plus stores. Most designers specialise in one or two of these rather than all six.
On shopexperts, the 326 design experts who list a starting price have a median of $180, and the middle half sit between $75 and $999 (October 2026). A starting price is the smallest job an expert will quote. Fixed-price packages give a better sense of project cost: design and branding packages have a median of $1,000 (5 packages, $125 to $5,000), store build and redesign $2,500, and UX and store audits $600. Brand identity work and redesigns with research are quoted per project, so request a free quote with your scope.
Most stores need a theme redesign — updated visual treatment on existing brand assets, typically 6-10 weeks. A full rebrand is warranted when your identity is genuinely dated, off-strategy, or inconsistent across channels, and it takes 12-20 weeks and costs considerably more. The honest test is whether customers would recognise your brand with the logo removed. If yes, you have an identity worth keeping and updating rather than replacing. A brand or UX audit settles it before you commit.
You don't, unless the design is grounded in evidence about what's currently failing. That's the difference between a redesign and a UX-driven redesign, and it's why the second costs more. Before commissioning either, look at session recordings and funnel drop-off — if you can't name the two or three steps where you lose people, a designer can't fix them and will design to taste instead. Research-led projects cost more upfront and are the only ones where conversion improvement is a reasonable expectation rather than a hope.
Shopify's constraints are specific: theme architecture, section and block limits, checkout restrictions on non-Plus plans, app UI compatibility, and how Liquid templating affects what's practical. A general web designer produces files that look excellent and cost more to implement, because every decision made without those constraints in mind becomes a workaround. For anything beyond a light refresh, Shopify-native design pays for itself in implementation savings alone.
Both, for almost every store. A paid theme from the Shopify Theme Store provides the structural foundation; a designer customises it to your brand — typography, colour, product page layout, custom sections, mobile behaviour. Fully custom design without a theme foundation rarely justifies its cost, and usually only when you have functional requirements no theme covers. Starting from a theme is not a compromise; it's what most well-designed Shopify stores do.
A theme refresh on existing brand assets takes 3-6 weeks. A full theme redesign with UX research takes 6-12 weeks. Brand identity plus theme application takes 12-20 weeks. Enterprise Plus brand and design system work takes 16-32 weeks. Rush timelines are possible and almost always achieved by cutting research, which trades short-term speed for the thing you were buying.
For defined visual production, yes — banners, page layouts built from documented specs, asset resizing and adaptation all translate well. Don't assume it costs less: on shopexperts, design experts based outside the US, Canada, Western Europe, Australia and New Zealand list a median starting price of $225, against $178 for those based there (October 2026). Brand strategy and UX research translate poorly, because both depend on understanding consumer context, cultural reference and category conventions in your market. The practical pattern for larger brands is senior local direction with offshore production underneath it, which keeps strategy close and production flexible.









