Hire Shopify Conversion Rate Optimization Experts

A Scandinavian Shopify agency based in Barcelona and Aarhus, working exclusively with Shopify to design, build, and scale high-performing Shopify stores. We're an award-winning agency that does everything from migrations to conversion rate optimization and custom theme designs.

We’re a London-based Shopify e-commerce agency partnering exclusively with luxury brands, enterprise clients, and ambitious D2C companies. Most agencies build stores. We build strategic advantages for clients who need measurable returns and are ready to leverage the power of Shopify as a platform and engine for growth.

We approach every project as a business challenge first, a technical challenge second. Before designing or writing code, we immerse ourselves in your commercial objectives and customer behaviour, ensuring every decision ties to measurable outcomes. Our technical excellence in visual/UX design, bespoke theme development, complex app integrations, headless commerce, and merchant operations is paired with strategic ecommerce thinking that challenges assumptions.

We work with brands that have ambitious growth targets and view e-commerce as a strategic asset. We measure success by your metrics: conversion rates, average order values, and customer lifetime value. If you’re ready for a conversation about your goals and how we can deliver them for your business.

With over 13 years of experience on Shopify, Hatch are a certified Shopify Plus Partner, delivering beautifully engineered ecommerce experiences for a wide range of global clients, across various industries.

How we help Shopify and Shopify Plus businesses:

• Considered visual and UX design

• Custom Shopify development

• App integrations

• Growth retainer services

• Ongoing store maintenance

• Ecommerce strategy

Friction Studio — Conversion-Led Shopify Development for Ambitious Brands

Friction Studio is not just a Shopify agency — we are strategic partners for DTC and eCommerce brands that want stores built to perform, scale, and convert. We don’t simply deliver a website; we engineer Shopify systems that elevate revenue, reduce friction, and strengthen customer experience.

We help established and scaling brands unlock higher growth by combining conversion-driven design with robust Shopify engineering. Our focus is simple: high-impact UX, scalable development, and business outcomes that matter.

How We Help You Grow:

• Custom Shopify & Shopify Plus Builds — Premium, performance-focused stores designed for long-term scalability.

• Conversion-Focused Redesigns — Strategic UX and merchandising upgrades that increase conversion rates and AOV.

• Platform Migrations to Shopify — Seamless transitions from legacy systems without data loss or SEO setbacks.

• Performance & Speed Optimization — Technical tuning to improve user experience and search performance.

• Landing Page & CRO Systems — Revenue-driven landing pages and CRO experimentation for paid acquisition and retention.

We take a systems-first approach, aligning design, development, analytics, and conversion strategy so every touchpoint drives measurable results.

Why Brands Choose Friction Studio:
We operate as long-term growth partners, never one-off vendors. We’re obsessed with clean code, fast experiences, and friction-less buying journeys that turn visitors into loyal customers.

Our work isn’t just technically sound, it’s commercially intelligent. From advanced integrations to retention-driven experiences, we build Shopify solutions that strengthen both brand perception and bottom-line performance.