Shopify SEO and AEO Consultant–Let's get you found. I built my own Shopify store, The Kind Pet, to $50K in its first year organically with zero ad spend. That's the same structure I build for other stores: collections mapped to how people actually search, content that answers the question before they're asked, and a site that both Google and AI search engines can actually read. After 8+ years working in eCommerce (including building Shopify stores and helping brands double their traffic while growing organic revenue to 30–50% through SEO and conversion strategies), I made the move fully into Shopify growth consulting. What I work on: Site and navigation architecture by user intent Commercial keyword research paired with the collection build-out FAQ and AEO structure–mapped and marked up as schema Internal linking maps built for faster indexing Technical SEO and Core Web Vitals Backlinking SEO Content Marketing Conversion Rate Optimization Recent results: Skincare brand achieving $20K in Black Friday/Cyber Monday sales from organic sales Client organic revenue up 255% in one month, and a separate client up 104% in three months, following collection and keyword restructuring Repeat clients who return project after project once the structure is in place Types of clients: Small to medium-sized merchants Beauty, apparel, hardware, pets, etc. 2-6 year client lifetime–we strive for long-term partnerships Canadian merchants: I charge the same in USD and CAD, so you'll never have to pay for conversion.
Shopify Email Copywriting for Flows, Campaigns and SMS
The emails doing the most work on your store are probably the ones nobody has reread since launch: the welcome series, the abandoned checkout reminder, the note that follows an order. They go out every day to people who have already shown interest, and many were written in an afternoon.
A specialist in Shopify email copywriting rewrites those flows first, then your campaigns and SMS: subject lines, preview text, body copy and calls to action. Email and SMS creative specialists design how each message looks. Email marketing specialists choose the platform, build the segments and set up sending.
Writers do their best work with your flow data open in front of them. List the flows you run, the ones that are missing and whether you send from Shopify Messaging or another tool, and request a quote.
Top-rated Shopify email and SMS copywriters
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💌 Your outsourced marketing department. Founded in 2015, In Social is a full-service, Shopify Plus digital marketing agency that acts as the outsourced marketing department for our clients. From services such as; organic and paid social media, Google & PPC advertising, website design, development and conversion rate optimization, influencer marketing, branding and design, content creation, Ecommerce and Amazon store management, customer service (with our college educated, native English speaking Canadian based team of agents), US-based fulfillment, and everything in between, we leverage data to embody our methodology of “The Full Circle Approach to Digital Marketing,” developing, deploying, and optimizing holistic and cohesive marketing efforts that creates seamless customer journeys that drive brand affinity and, ultimately, sales conversion.
Experienced SEO strategist with over 5 years of hands-on expertise and 160+ successful projects. Specialized in content SEO and technical SEO, helping businesses grow sustainably by increasing visibility, traffic, and revenue. Proven track record of scaling websites from 0 to over 1.05 million impressions through data-driven SEO strategies, in-depth keyword research, competitor analysis, and clean technical foundations. Industry experience across Tech, SaaS, E-Commerce, Local SEO, B2B, and Healthcare. Focused on long-term growth, top Google rankings, and measurable results.
Power Commerce is a Shopify-focused commerce and growth agency with 12+ years of experience delivering scalable builds, complex migrations, and performance optimization for high-growth and enterprise brands. Our team has led and supported Shopify projects for globally recognized brands including Dr Squatch, TULA, Natura Brasil, Condé Nast, and Martha Stewart. We specialize in Shopify architecture, Shopify Plus, custom app development, theme and UX optimization, CRO, analytics, and AI-enabled workflows. Power Commerce partners with brands as a long-term technical and growth team, focused on reliability, scale, and measurable results.
Ecom Swift LLC is an affordable digital marketing company serving Shopify since 2018 with 900+ satisfied customers. We serve clients worldwide. Low sales? Find out why ➜ https://audit.ecomswiftllc.com/ Whatsapp💬: +1 631 251 1767 Email 📧: [email protected]
Mark Perini is the Lead Shopify Expert of ICEE Social which he founded in 2008. We are a boutique agency specializing in the development of E-commerce Stores. We build and maintain 100's of Shopify stores & maintain our status as a top 10 Shopify Partner/Expert in NYC.
We specialize in custom Shopify store design, theme optimization, product setup, email/SMS marketing, UX improvements, and 1:1 training. Bilingual team (English & Spanish) based in Puerto Rico, helping brands grow on Shopify worldwide.
How to judge an email copywriter before you hire
Ask for a whole flow, not a campaign. A one-off sale email shows style. A welcome or post-purchase series shows whether the writer can give each email a single job and hand the reader on to the next one. Ask what each email in the sample was meant to do, and how the client measured it.
Notice whether they ask for your numbers. Opens and clicks for each flow email, the point where people drop out of a series, the campaigns that brought in orders. An email copywriter who asks for none of it will write from taste, and taste is hard to brief against.
Read the subject line and preview text as a pair. In most inboxes the two appear together, and weaker writers treat the preview as an afterthought. A strong sample uses the preview to add something the subject line leaves out.
Treat SMS as its own skill. If texts are in scope, ask for SMS samples specifically. Copy trimmed down from an email reads like a truncated email, and a writer who works in SMS regularly will raise consent and sender name before you do.
Be wary of pressure copy. Countdown timers that quietly reset, "last chance" on every send and subject lines dressed up as personal replies tend to earn complaints and unsubscribes over time. A writer who leans on them is borrowing against your list.
Ask how they handle personalisation. First-name greetings, product blocks and discount codes all depend on data your platform won't have for every subscriber. A writer who has worked inside real flows writes a fallback for each, so nobody receives "Hi ," or an empty product block.
Shopify email copywriting: why flows come before campaigns
Campaigns get the attention because someone has to write one every week. Flows deserve more of the writing budget. They reach people at the moment of intent, and a good one keeps sending for months without anyone touching it.
Start with the welcome series, because it's the first thing a new subscriber reads and it sets expectations for every email after it. Abandoned checkout and browse abandonment come next, written short and specific about the product left behind rather than as a generic nudge.
Post-purchase copy often gets the least attention of all. It should answer "when will it arrive and how do I use it" before the customer has to ask support. Win-back closes the set, giving lapsed customers a reason to return that isn't only a discount.
Each email in a flow should do one job. An abandoned checkout email that also announces a new range and pushes the loyalty scheme does none of them well.
SMS works differently. Keep texts short, send only to people who opted in to marketing messages, make the sender obvious and include one link.
For the writer, that means drafting to the character count: 160 characters per segment in plain GSM-7 text, but only 70 once an emoji or other non-GSM character slips in and the message switches to UCS-2, which raises the cost of every send. Ask for the segment count next to each draft. Write the text for the phone rather than pasting in a shortened email.
Whoever writes should see how each flow email performs in your platform. Writing blind produces copy that sounds fine and fixes nothing.
How much does email copywriting cost?
Campaigns, flows and ongoing programmes are priced in different units, and the tiles follow that split. All three are typical ranges for the writing only; your email platform's fees come on top.
Campaign email
$100 – $500
Per email, subject line to call to action
Automated flow
$750 – $3,000
3–7 emails, e.g. welcome or abandoned checkout
Email and SMS retainer
$1,500 – $5,000
Per month, mid-market programme
A flow costs more than a campaign email because the writer plans the whole sequence, with timing notes and the hand-off between messages. Unlike a campaign, it goes on working long after the invoice is paid.
The retainer range reflects a mid-market programme with regular campaigns, flow updates and SMS. It rises with every segment that needs its own version of a send: a campaign written separately for new and returning customers is nearly a second email's worth of work. Platform fees and full-service management are covered in the email marketing cost guide.
Email copywriting services for Shopify: what's included
A proposal should state which of these it covers and how many emails or texts sit in each.
Welcome series
Introduces the brand and makes the case for a first order
Abandoned checkout and browse flows
Reminders about the specific product a shopper left behind
Post-purchase flow
Delivery, set-up and care, answered before support hears about it
Win-back flow
A reason to come back for customers who have gone quiet
Campaign emails
Launches, sales and newsletters, subject line to sign-off
SMS copy
Short, consented texts with one link, written to the segment limit
Hiring an email marketing copywriter: common questions
Usually, and it keeps offers and tone consistent across both channels. The skills overlap without being identical, so check SMS samples rather than assuming. The best arrangement has one writer planning both channels together and deciding which messages deserve a text at all, instead of producing a text version of every email. Texts should go out less often than emails, and each one should earn its place.
Sometimes, but don't assume it. Writing covers the words and usually notes on timing and triggers. Building flows, managing segments, deliverability and platform setup belong to email marketing specialists, and templates and visuals to email and SMS creative specialists. Some writers will drop their copy into an existing flow if you give them access; ask whether that's in the quote, and who fixes a trigger that stops sending.
Performance by flow and by email for recent months, a list of the flows you have and the ones you want, your brand voice guide if one exists, and the questions customers most often send to support. Add the product details the emails will rely on, your discount rules and any words or claims to avoid. The support questions are the most underrated item, because they tell the writer what the post-purchase flow has to answer.
No. Leading with a discount teaches regular customers that leaving the checkout pays. Start with a plain reminder of the product, then answer the doubts that stop people, such as delivery cost, sizing or returns. If you use an incentive at all, keep it for a later email in the flow or for customers who haven't bought before, and let the writer know your margin limits before they draft.
Very little. Subject lines, preview text, one job per email and a clear call to action work the same everywhere. What varies is what each tool can trigger and which channels it sends on. Shopify Messaging, Shopify's own tool (formerly Shopify Email), now covers email and, in supported regions, SMS, so one writer can plan both from the same admin. Before paying for a new flow, have your email marketing specialist confirm your account can run it.
Read each flow as a new customer would. Emails that mention discontinued products, expired offers or a launch from long ago are the obvious cases. Then check the numbers: a sharp fall in opens or clicks from one email to the next points to the weak link. Support tickets asking questions the post-purchase emails should already answer are another sign the copy isn't doing its job.
For flows, yes; for campaigns, it can wait. Flows run whatever the size of the list, and a welcome series and abandoned checkout reminder written well from the start keep working as the list grows. Campaigns to a small list are cheap to write yourself and a good way to learn what your customers respond to. Bring a writer in for campaigns once sending them takes more time than you can spare.