Shopify Inventory Management Experts

I work with founder-led e-commerce brands as a strategic finance partner, helping bring clarity to pricing, profitability, cash flow, and growth decisions. I’m not a traditional fractional CFO—and that’s intentional.

Most e-commerce founders know their revenue.
Far fewer truly understand where they’re making money, where they’re losing it, and what to do next.

Before doing this work, I was a brand owner myself. I’ve sat in the same seat, made the same tradeoffs, and felt the same pressure that comes with trying to grow without breaking the business. That experience shapes how I show up for clients.

A lot of the value I provide doesn’t live in spreadsheets. It comes from helping founders think through tough, often messy decisions with real numbers behind them—and without feeling like they’re doing it alone.

Some of the ways I typically help:
• Understanding true contribution margin by product and sales channel
• Pricing and unit-economics decisions that actually improve profitability
• Setting realistic ROAS and CPA targets that align with cash flow
• Forecasting and planning so surprises are minimized
• Acting as a sounding board as the business scales and decisions get heavier

I don’t replace your bookkeeper or accountant. I help make sure the numbers are structured in a way that’s actually useful—and then help translate them into clear, actionable decisions.

I try to be direct, accessible, and generous with my time and perspective. The best work happens when founders feel comfortable asking real questions and having honest conversations.

Best fit: founder-led e-commerce brands doing meaningful volume who want clarity, confidence, and a true thought partner—not just reports.

I help Shopify & DTC brands fix unit economics, cashflow, and operational complexity - especially when scaling into the EU & UK.

I’m an EU-based founder and operator with hands-on experience building and scaling a physical-product brand across 30+ countries via Shopify Plus and Amazon.

I co-founded BrainGain, a home fitness brand that grew from a garage startup into an 8-figure, multi-market business serving 100,000+ customers. My experience spans the unglamorous but critical parts of scale: unit economics, pricing & VAT, sourcing, 3PLs, cross-border fulfilment, working capital, and marketplace vs DTC trade-offs.

Today, I advise Shopify brands - particularly US-based founders expanding into Europe - on how to grow profitably, not just quickly. Most clients come to me when revenue is growing but margins, cashflow, or ops are breaking underneath the surface.

My approach is practical and experience-led, focused on clarity, focus, and execution - helping founders double down on what works and avoid the distractions that quietly destroy margin.

Accountally provides outsourced bookkeeping and accounting services for growing brands that need reliable, scalable financial support. We handle monthly bookkeeping and reconciliations, financial reporting, accounts receivable and payable, payroll, inventory management, and ongoing tax support.

Our team is platform agnostic, Finaloop certified, and experienced across a wide range of industry specific platforms, allowing us to integrate seamlessly into your existing systems or build processes from scratch when needed.

Backed by 50+ years of combined leadership experience across CFO, Controller, and executive roles, we don’t just keep your books clean, we bring insight, oversight, and a finance function that scales as your business grows.

Revenue is easy to see. Real profit? Not always.

Acuity delivers ecommerce accounting built for founders managing multiple sales channels, with accurate books and clear visibility into margins, cash flow, and inventory performance.

We support 2,700+ entrepreneurs and help ecommerce sellers scale with confidence – without spending their nights reconciling Stripe payouts.

Learn more about how we support growing brands: acuity.co/ecommerce-accounting/