
CL
Ecommerce StrategistUnited StatesFrom $500
I work with founder-led e-commerce brands as a strategic finance partner, helping bring clarity to pricing, profitability, cash flow, and growth decisions. I’m not a traditional fractional CFO—and that’s intentional. Most e-commerce founders know their revenue. Far fewer truly understand where they’re making money, where they’re losing it, and what to do next. Before doing this work, I was a brand owner myself. I’ve sat in the same seat, made the same tradeoffs, and felt the same pressure that comes with trying to grow without breaking the business. That experience shapes how I show up for clients. A lot of the value I provide doesn’t live in spreadsheets. It comes from helping founders think through tough, often messy decisions with real numbers behind them—and without feeling like they’re doing it alone. Some of the ways I typically help: • Understanding true contribution margin by product and sales channel • Pricing and unit-economics decisions that actually improve profitability • Setting realistic ROAS and CPA targets that align with cash flow • Forecasting and planning so surprises are minimized • Acting as a sounding board as the business scales and decisions get heavier I don’t replace your bookkeeper or accountant. I help make sure the numbers are structured in a way that’s actually useful—and then help translate them into clear, actionable decisions. I try to be direct, accessible, and generous with my time and perspective. The best work happens when founders feel comfortable asking real questions and having honest conversations. Best fit: founder-led e-commerce brands doing meaningful volume who want clarity, confidence, and a true thought partner—not just reports.

FF
AgencyUnited StatesFrom $2000
Not yet rated
Freedom Finance is a boutique fractional CFO and accounting firm built exclusively for ecommerce brands. We work with founders who have outgrown basic bookkeeping and need real financial clarity to scale profitably. Our focus is on cash flow, inventory, unit economics, and decision-ready reporting — not just historical financials. We help ecommerce teams: Understand true profitability by product, channel, and offer Manage cash flow and inventory without surprises Build and maintain forecasts and 13-week cash flow models Improve gross margin, contribution margin, and ad efficiency Prepare clean, investor-ready financials We primarily support Shopify brands in the $1M–$50M+ range across DTC, subscription, and omnichannel ecommerce. Engagements are fixed-price and hands-on, with CFO-level ownership — not outsourced bookkeeping. If you’re looking for a financial partner who understands how ecommerce actually works, we’d love to help.
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IM
AgencyUnited StatesFrom $1000
Not yet rated
Fractional CFO and Accounting for 7&8 figure eCommerce businesses. Our team of 20+ experts helps you grow faster & more profitable. We specialize in multi channel eCom brands with books in Finaloop, QBO, Xero or Netsuite.

A
AgencyUnited StatesFrom $325
Not yet rated
Accountally provides outsourced bookkeeping and accounting services for growing brands that need reliable, scalable financial support. We handle monthly bookkeeping and reconciliations, financial reporting, accounts receivable and payable, payroll, inventory management, and ongoing tax support. Our team is platform agnostic, Finaloop certified, and experienced across a wide range of industry specific platforms, allowing us to integrate seamlessly into your existing systems or build processes from scratch when needed. Backed by 50+ years of combined leadership experience across CFO, Controller, and executive roles, we don’t just keep your books clean, we bring insight, oversight, and a finance function that scales as your business grows.

FT
AgencyUnited StatesFrom $2500
Not yet rated
Outsourced CFO and Bookkeeping services for profit-focused DTC brands. Scaling a DTC brand is stressful. With messy books and no CFO on your team you run the risk of… -Hiring too quickly -Buying too much inventory -Scaling ad spend unprofitably -Running out of cash And that leads to stressful, sleepless nights. We don’t want that for you. Free to Grow CFO has given hundreds of DTC brands a plan for scaling alongside healthy profit and cash flow. Our plan will work for you too. Fast, Insightful Reporting. Proactive Strategic Advice. From DTC Finance Experts. -M&A -Debt & Equity Funding -Accurate Financials by the 15th -Planning, Forecasting, Budgeting -Financial Dashboards and KPI Tracking All delivered through our proven, ready-to-implement “Free to Grow CFO Process”.

A
AgencyUnited StatesFrom $599
Not yet rated
Revenue is easy to see. Real profit? Not always. Acuity delivers ecommerce accounting built for founders managing multiple sales channels, with accurate books and clear visibility into margins, cash flow, and inventory performance. We support 2,700+ entrepreneurs and help ecommerce sellers scale with confidence – without spending their nights reconciling Stripe payouts. Learn more about how we support growing brands: acuity.co/ecommerce-accounting/

VP
Growth ConsultantUnited KingdomFrom $100
Not yet rated
My accounting practice, MVP Bookkeeping, specializes in bookkeeping and accounting services tailored for eCommerce businesses. We help online retailers manage finances efficiently, providing insights on cash flow, inventory costs, and profitability. With expertise in digital commerce platforms and tax compliance, we empower eCommerce entrepreneurs to focus on growth while we handle the numbers. We offer a highly personalized accounting service with dedicated one-to-one support, to us you're not just a number! I take the time to understand your unique business needs, goals, and challenges, so I can provide tailored advice and hands-on guidance every step of the way. Whether you need help staying on top of your books, understanding your financials, or planning for growth, you’ll always have direct access to someone who genuinely cares about your success. We utilise the best tools in the industry such as Xero, A2X and Syft to ensure that you get accurate numbers that make sense!