I build Shopify stores that survive $1M+ sales days, high-traffic launches, and zero-downtime requirements. Senior Shopify Developer with 8+ years of experience building, scaling, and operating high-traffic Shopify storefronts for sports, entertainment, and hospitality brands. I’ve worked on Shopify ecommerce systems for organizations including Chicago Bulls, Denver Nuggets, Michigan State Football, OKC Thunder, Call of Duty, Four Seasons Hospitality, Coco5, Forme, and others — supporting $1M+ single-day sales, $500K+ launch days, and enterprise-scale inventories exceeding $60B across North America. My expertise spans Shopify 2.0 theme builds, advanced customizations, custom app development, and performance optimization for stores where downtime, slow checkout, or failed launches are not acceptable. I also run and operate my own Shopify store, which means every engagement is approached with an operator’s mindset — prioritizing conversion, scalability, clean architecture, and long-term maintainability over shortcuts or quick fixes. Best suited for brands doing real volume — or preparing for it.
Shopify Theme Customization and Setup Experts
Your theme already does most of what you need. The rest is a product page that needs a size chart, a header that falls apart on mobile, or brand colours the editor won’t quite match.
Shopify theme customization closes that gap: installing and setting up a theme, adjusting layouts, sections and styles, small Liquid and CSS changes, and applying theme updates without losing earlier work. The theme stays the one you chose. The specialist makes it fit your catalogue and your brand.
It isn’t writing new sections and templates from scratch, which is theme development, and it isn’t a bespoke build from designs. If the change list keeps growing past a handful of templates, you probably need one of those instead.
1,136 experts list theme setup and customisation on shopexperts. Compare the specialists below, and send screenshots of what you want changed when you request a quote.
Top-rated Shopify theme experts for setup and customisation
Power Commerce is a Shopify-focused commerce and growth agency with 12+ years of experience delivering scalable builds, complex migrations, and performance optimization for high-growth and enterprise brands. Our team has led and supported Shopify projects for globally recognized brands including Dr Squatch, TULA, Natura Brasil, Condé Nast, and Martha Stewart. We specialize in Shopify architecture, Shopify Plus, custom app development, theme and UX optimization, CRO, analytics, and AI-enabled workflows. Power Commerce partners with brands as a long-term technical and growth team, focused on reliability, scale, and measurable results.
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Shopify expert specializing in speed optimization, theme customization, and troubleshooting. 10+ years of experience and 10,000+ completed projects. I help stores improve performance, fix issues fast, and create clean, conversion-focused experiences.
EcomGraduates LLC is a boutique Shopify development agency specializing in custom Shopify themes, high-performance storefronts, and conversion-focused eCommerce solutions. Founded by Glen and Ellie in 2020, we combine deep technical expertise with strategic design to help brands grow online, from startups to established businesses. Our services include custom theme development, advanced Shopify customization, site audits, speed optimization, and ongoing store management. Trusted by over 1,200 store owners and rated 5★ for quality and communication, EcomGraduates builds scalable, brand-forward Shopify experiences that drive sales and improve user engagement.
With over 10 years of experience with Shopify and Klaviyo, I help established women-led brands with strategic Shopify design, Klaviyo email marketing automation setups, and ongoing eCommerce marketing support to help their online business grow organically and sustainably. My most recent Shopify projects include: splatterandbloom.com harrysfamous.com convictionco.com theurbanharvest.com
With over 8 years of hands-on experience, I've helped more than 250 businesses—ranging from ambitious startups to powerhouse brands generating 9-figure revenues—achieve exceptional results on Shopify. I offer end-to-end solutions designed to accelerate growth, enhance performance, and unlock your eCommerce store’s full potential. Here’s what I bring to the table: 1. Custom Shopify Design & Theme Development Visually striking, conversion-focused designs tailored to your brand and built for an exceptional user experience. 2. Shopify Development & App Integration From integrating third-party tools to building custom public and private apps, I develop scalable solutions that align with your unique business needs. 3. Conversion Rate Optimization (CRO) & UX Strategy Data-driven UX improvements and CRO tactics that turn traffic into paying customers. 4. Advanced Shopify API & Custom Coding Building powerful, bespoke features using Shopify's API and advanced code implementations to streamline operations and drive innovation. 5. Site Speed Optimization Faster load times for better user satisfaction and stronger search engine rankings. 6. Technical SEO Optimization Modern SEO techniques that increase visibility, improve indexing, and drive high-quality organic traffic. 7. Ongoing Store Maintenance & Data Management Reliable support to keep your store secure, optimized, and always running at peak performance. I go beyond simply building Shopify stores—I create strategic, performance-optimized experiences that boost sales and customer lifetime value. Combining deep technical know-how with a sharp understanding of buyer behavior, I help transform your Shopify site into a high-performing revenue engine. Ready to scale your Shopify success? Let’s talk about how I can help grow your brand through tailored solutions and smart eCommerce strategy. Contact me today for a consultation!
Your Store, Engineered for Scale. At The Pages Media, we solve complex Shopify challenges the right way. We build with the platform, not against it. Whether it's Checkout Extensibility, custom integrations, or performance optimization, we bridge the gap between creative vision and technical execution while keeping you in the loop every step of the way. Why Brands Partner With Us: ROI-Positive Roadmapping: We prioritize your business goals over expensive custom code. We'll walk you through your options and make sure every decision adds value to the bottom line. Not just our invoice. Built the Shopify Way: With a Shopify Build Award winner developer leading the way, we build on the platform's native strengths. Leveraging technologies like the Online Store 2.0, Checkout Extensibility, and Cart Transform API so your store stays fast, upgradeable, and future-proof. A Boutique Experience, Not a Ticket Queue: You get a dedicated point of contact who actually knows your store. We're small on purpose. So communication stays direct, decisions stay fast, and nothing falls through the cracks. Scalable by Design: A core team backed by a vetted network of 100+ specialized Shopify developers through the ShopDev Alliance community. Your project gets the right people at the right time without big-agency overhead.
TRMC is a Dubai-based digital agency and Certified Shopify Partner specializing in strategic web design and performance marketing for corporate and e-commerce brands ready to scale globally.
Hi from the Refactor Plus team 👋🏻 We're a Shopify development company delivering white-label services for agencies and building a suite of 15 public Shopify apps! 🙌🏻 We’re the go-to technical team when: You need a white-label partner to deliver top-notch quality Your brand has outgrown templates and plug-ins You’re scaling fast and need clean architecture, not technical debt 🙌🏻 We're experts in: Custom Shopify Theme development: Built for maximum performance (90-100 PageSpeed scores) and scalable architecture Tailored for enterprise-level needs: localisation, accessibility, multi-region, and complex UX Seamless migrations from other platforms - clean code, SEO-safe, and optimised for growth Shopify App development: Custom public and private apps (React.js + Node.js) Developing 15 public apps as our own products, designed for enterprise merchants Scalable, secure architecture aligned with the latest Shopify API standards and best practices Custom solutions: Integration of ERP, PIM, OMS, and WMS systems tailored to your Shopify Plus store Data migration and architecture planning for complex product catalogues and order history Custom workflows for fulfilment centres, inventory syncing, and multi-location logistics 🙌🏻 The Way We Work A dedicated project manager and tech lead are assigned to every project from day one We follow unified development standards and implement e-commerce benchmark functionality by default Clear reporting and transparent communication - you’re always informed, never chasing updates If you’re looking for a reliable technical partner to build, scale, or maintain your Shopify Plus presence, let’s talk!
I have over 6 years of Shopify Development experience. I've worked both as a freelancer as well as a full time employee. I've worked with both Shopify Plus agencies, and smaller agencies. I am looking to continue my career as a freelancer specializing in Conversion Rate Optimization and Shopify Development.
How to hire for Shopify theme changes
Start with your theme’s name and version. Both are shown in your theme library. A specialist who knows your theme can tell from that alone which requests are settings, which need a new block and which need code, and quote accordingly.
Send screenshots, not adjectives. “Make the product page cleaner” gets you a guess. Annotated screenshots of the current page, plus an example of what you want on desktop and mobile, get you a quote you can hold someone to.
Ask for past work on your theme family. A portfolio of finished stores doesn’t show what the specialist actually changed. Ask for two projects on the same theme or vendor, and what was a setting, what was a section and what was code.
Insist on a copy. Changes belong on a duplicate of the live theme, shared through a preview link and published only after you’ve checked them on your own phone. Editing the live theme means customers see the half-finished version.
Agree a numbered change list and a revision limit. Customisation drifts. A written list of changes with two rounds of revisions included stops a small job becoming an open-ended retainer nobody budgeted for.
Ask who applies the next update. Find out whether the price covers your theme’s next update, or what they charge for it. Customised themes fall behind because nobody owns that job.
Red flags. A quote that never mentions mobile. No mention of working on a duplicate theme. A new app suggested for something your theme can already do. An offer to rebuild the whole theme when you asked for a few layout changes.
Customisation that survives the next theme update
Every Shopify theme update brings bug fixes, new features and support for new platform features. It also exposes every shortcut taken during customisation. The order in which changes are made decides how painful each update will be.
Theme editor first. Colours, fonts, section order, which blocks appear and most layout choices are theme settings. Updates keep editor settings, so anything done here carries forward at no cost.
App blocks second. Features from apps should sit in app blocks that you place through the editor. They survive updates and leave no stray code in theme files when you remove the app.
Code last, in separate files. When code is unavoidable, a new section or snippet file is safer than editing the theme’s own templates. Updates carry code edits across when they don’t conflict with the vendor’s changes. Conflicting edits need reapplying manually, and someone bills for each one.
Keep a list of every edited file. A plain record of what changed and why turns an update from detective work into a checklist.
Know when to stop patching. A theme several major versions behind, carrying years of edits from different freelancers, reaches a point where updating costs more than starting again on a current theme and redoing the customisations cleanly. The signs: the update preview breaks several templates, nobody can say which edits still matter, and pages have slowed down. Ask a specialist to quote both routes.
How is theme customisation priced?
Most theme customisation is priced per change or by the hour. Typical market ranges:
Small change
$100 – $500
One section, layout or style tweak
Customisation project
$500 – $5,000
Several templates and sections
Hourly rate
$40 – $120
Theme customisation specialists
The number of templates touched moves the price most, followed by whether a change needs code. Editor-only work sits at the bottom of each range. Custom Liquid on product and cart templates, where apps, variants and discounts interact, sits at the top. Setting up a theme for a new store usually lands in the project range, because it touches every template.
Among the first 100 listings for this service, the claimed profiles publish a median starting price of $400 (September 2026). That figure is an entry point for small jobs, not a project estimate. For a breakdown by type of job, see the theme customization cost guide. Send your numbered change list and theme version to get a quote.
What do Shopify theme customization services cover?
Most requests fall into one of these six jobs:
Theme installation and setup
Presets, theme settings, navigation and home page built from your content
Layout and section changes
Rearranged templates, new blocks and mobile fixes
Brand styling
Colours, fonts, buttons and spacing matched to your brand
Product page adjustments
Size charts, badges, variant display and trust content
Theme updates
Moving to the latest version and reapplying custom code
Moving to a newer theme
Customisations recreated cleanly on a current theme
Frequently asked questions about theme setup and customisation
Dawn is Shopify’s free reference theme: lean, fast and deliberately plain, with fewer sections and settings than most premium themes. More requests on Dawn therefore need a new block or a code change rather than a setting. Premium themes offer more in the editor but carry more code to work around. Shopify’s newer free themes, such as Horizon, are organised differently again, so confirm exactly which theme you run before briefing anyone.
No. Specialists with a Shopify Partner account send a collaborator request, and you decide which areas it covers; for theme work, that’s mainly the themes section. Others can be added as a staff member with limited permissions. They should work on a duplicate of your live theme, and their access should be removed when the job ends.
There’s no fixed schedule, but each version you skip makes the next update bigger. Read the release notes when your theme library shows an update is available. Apply updates that fix bugs or add something you’ll use, and test them on an unpublished copy first. Reviewing updates every few months is a sensible rhythm for most customised stores.
Products, collections, pages, navigation and store settings stay put, because they belong to the store rather than the theme. Section content, theme settings and code edits generally don’t carry over and have to be recreated. That makes a switch a good moment to drop customisations the new theme already offers as standard. A specialist can map each current change to its equivalent before you commit.
Choosing a preset, setting colours, typography and logo, building the header, footer, navigation and home page from your content, and configuring product and collection templates, then checking every template on mobile. It stops short of product imports and admin settings, which sit with product setup and store setup specialists. Supply logo files, brand colours and final copy up front; missing content is the usual cause of delays.
They can, depending on how the changes are made. Editor settings rarely add much weight. Extra fonts, large images in new sections, scripts that load on every page and apps installed for one small feature all do. Ask the specialist to compare the speed of the duplicate theme with the live one before publishing, and to load any new script only on the templates that use it.