Logo Media is a Shopify-focused development agency with 15+ years of experience helping DTC and e-commerce brands build, optimize, and scale their online stores. We've partnered with 200+ brands — including Chubbies, Alo Yoga, and Krave Beauty — generating over $680M in client revenue with an average 25%+ improvement in conversion rates. Our team specializes in custom Shopify theme development (Horizons, Prestige, Impact, Skeleton), complex migrations (WooCommerce, Magento, BigCommerce → Shopify), CRO strategy, Shopify Plus builds, and third-party app integrations. We also handle B2B/wholesale setups, Shopify Collective configurations, and headless/Hydrogen builds for brands that need performance at scale. Tech stack: Shopify Liquid, Hydrogen/Remix, JavaScript, Node.js, Tailwind CSS, Figma, ClickUp, Vercel, and a growing suite of AI-powered development tooling. We work across the full project lifecycle — from discovery and design to launch and ongoing optimization — and bring a data-driven, partnership-first approach to every engagement.
Shopify Theme Customization and Setup Experts
Your theme already does most of what you need. The rest is a product page that needs a size chart, a header that falls apart on mobile, or brand colours the editor won’t quite match.
Shopify theme customization closes that gap: installing and setting up a theme, adjusting layouts, sections and styles, small Liquid and CSS changes, and applying theme updates without losing earlier work. The theme stays the one you chose. The specialist makes it fit your catalogue and your brand.
It isn’t writing new sections and templates from scratch, which is theme development, and it isn’t a bespoke build from designs. If the change list keeps growing past a handful of templates, you probably need one of those instead.
1,136 experts list theme setup and customisation on shopexperts. Compare the specialists below, and send screenshots of what you want changed when you request a quote.
Top-rated Shopify theme experts for setup and customisation
Shopify specialist with 10+ years of experience helping merchants launch, improve and grow their stores. I started my Shopify career working directly at Shopify and later spent years supporting and improving premium Shopify themes used by merchants around the world. Today I work directly with Shopify businesses on everything from store setup and theme customization to UX improvements, troubleshooting, SEO, app configuration and ongoing store management. I've worked with new stores as well as large established businesses, including managing a Shopify store with 6,000+ products, 150,000+ orders and a complex app and integration setup. What I can help with: • Shopify store setup & configuration • Theme setup, customization & troubleshooting • UX, CRO & conversion improvements • App setup & integrations • Product, collection & navigation structure • Shopify SEO & technical cleanup • Store performance & troubleshooting • Ongoing Shopify store management • Audits, recommendations & Shopify strategy I'm comfortable jumping into an existing store, identifying what's causing problems and getting things fixed without unnecessary rebuilds or adding more apps than you actually need. Clear communication, practical solutions and long-term maintainability are always the priority.
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Established in 2021, our Shopify Development Agency has worked on 500+ stores globally. We deliver end-to-end solutions — from setup, design, and migration to theme customization and SEO. We don’t just promise results, we make them happen. 🏆
Soda Web Media is Atlanta’s go-to Shopify agency eager to solve your businesses’ biggest eCommerce problems. From web development to design, SEO, conversion rates optimization, website migrations, and online advertising – we are the experts your business can depend on.
Ecom Swift LLC is an affordable digital marketing company serving Shopify since 2018 with 900+ satisfied customers. We serve clients worldwide. Low sales? Find out why ➜ https://audit.ecomswiftllc.com/ Whatsapp💬: +1 631 251 1767 Email 📧: [email protected]
With over a decade of proven expertise in Shopify and Shopify Plus, and 16,000+ active customers, MLVeda partners with high-growth startups and global enterprises to deliver scalable, end-to-end Shopify solutions. Your trusted Shopify experts. Visit us at www.mlveda.com
Shopify Store Development Agency established in 2019, worked on 500+ Shopify stores. We offer end to end Shopify solutions ranging from Store Setup, Store Design, Store Migration, Theme Customization to SEO. We just don't say it, we deliver it. 🥇🥇
Expertise in Shopify Store design, Speed Optimization, Theme Customization, Store Migration & SEO. TOP SHOPIFY EXPERTS with 2000+ Jobs Completed! Call Us +1 (209) 207-0499 Email Us: [email protected] Get In Touch!
We do not solicit. Verify you're speaking to me 646-683-9374. We build high-performing Shopify stores backed by proven results. Trusted by leading automotive, beauty, and lifestyle brands for clean design, seamless functionality, and conversion-focused user experiences.
📞 1 (604) 256 9191 We specialize in Shopify design, setup, marketing and development. We work with many small businesses and start ups to help them reach success at an affordable rate. We cater to clients of any budgets.
How to hire for Shopify theme changes
Start with your theme’s name and version. Both are shown in your theme library. A specialist who knows your theme can tell from that alone which requests are settings, which need a new block and which need code, and quote accordingly.
Send screenshots, not adjectives. “Make the product page cleaner” gets you a guess. Annotated screenshots of the current page, plus an example of what you want on desktop and mobile, get you a quote you can hold someone to.
Ask for past work on your theme family. A portfolio of finished stores doesn’t show what the specialist actually changed. Ask for two projects on the same theme or vendor, and what was a setting, what was a section and what was code.
Insist on a copy. Changes belong on a duplicate of the live theme, shared through a preview link and published only after you’ve checked them on your own phone. Editing the live theme means customers see the half-finished version.
Agree a numbered change list and a revision limit. Customisation drifts. A written list of changes with two rounds of revisions included stops a small job becoming an open-ended retainer nobody budgeted for.
Ask who applies the next update. Find out whether the price covers your theme’s next update, or what they charge for it. Customised themes fall behind because nobody owns that job.
Red flags. A quote that never mentions mobile. No mention of working on a duplicate theme. A new app suggested for something your theme can already do. An offer to rebuild the whole theme when you asked for a few layout changes.
Customisation that survives the next theme update
Every Shopify theme update brings bug fixes, new features and support for new platform features. It also exposes every shortcut taken during customisation. The order in which changes are made decides how painful each update will be.
Theme editor first. Colours, fonts, section order, which blocks appear and most layout choices are theme settings. Updates keep editor settings, so anything done here carries forward at no cost.
App blocks second. Features from apps should sit in app blocks that you place through the editor. They survive updates and leave no stray code in theme files when you remove the app.
Code last, in separate files. When code is unavoidable, a new section or snippet file is safer than editing the theme’s own templates. Updates carry code edits across when they don’t conflict with the vendor’s changes. Conflicting edits need reapplying manually, and someone bills for each one.
Keep a list of every edited file. A plain record of what changed and why turns an update from detective work into a checklist.
Know when to stop patching. A theme several major versions behind, carrying years of edits from different freelancers, reaches a point where updating costs more than starting again on a current theme and redoing the customisations cleanly. The signs: the update preview breaks several templates, nobody can say which edits still matter, and pages have slowed down. Ask a specialist to quote both routes.
How is theme customisation priced?
Most theme customisation is priced per change or by the hour. Typical market ranges:
Small change
$100 – $500
One section, layout or style tweak
Customisation project
$500 – $5,000
Several templates and sections
Hourly rate
$40 – $120
Theme customisation specialists
The number of templates touched moves the price most, followed by whether a change needs code. Editor-only work sits at the bottom of each range. Custom Liquid on product and cart templates, where apps, variants and discounts interact, sits at the top. Setting up a theme for a new store usually lands in the project range, because it touches every template.
Among the first 100 listings for this service, the claimed profiles publish a median starting price of $400 (September 2026). That figure is an entry point for small jobs, not a project estimate. For a breakdown by type of job, see the theme customization cost guide. Send your numbered change list and theme version to get a quote.
What do Shopify theme customization services cover?
Most requests fall into one of these six jobs:
Theme installation and setup
Presets, theme settings, navigation and home page built from your content
Layout and section changes
Rearranged templates, new blocks and mobile fixes
Brand styling
Colours, fonts, buttons and spacing matched to your brand
Product page adjustments
Size charts, badges, variant display and trust content
Theme updates
Moving to the latest version and reapplying custom code
Moving to a newer theme
Customisations recreated cleanly on a current theme
Frequently asked questions about theme setup and customisation
Dawn is Shopify’s free reference theme: lean, fast and deliberately plain, with fewer sections and settings than most premium themes. More requests on Dawn therefore need a new block or a code change rather than a setting. Premium themes offer more in the editor but carry more code to work around. Shopify’s newer free themes, such as Horizon, are organised differently again, so confirm exactly which theme you run before briefing anyone.
No. Specialists with a Shopify Partner account send a collaborator request, and you decide which areas it covers; for theme work, that’s mainly the themes section. Others can be added as a staff member with limited permissions. They should work on a duplicate of your live theme, and their access should be removed when the job ends.
There’s no fixed schedule, but each version you skip makes the next update bigger. Read the release notes when your theme library shows an update is available. Apply updates that fix bugs or add something you’ll use, and test them on an unpublished copy first. Reviewing updates every few months is a sensible rhythm for most customised stores.
Products, collections, pages, navigation and store settings stay put, because they belong to the store rather than the theme. Section content, theme settings and code edits generally don’t carry over and have to be recreated. That makes a switch a good moment to drop customisations the new theme already offers as standard. A specialist can map each current change to its equivalent before you commit.
Choosing a preset, setting colours, typography and logo, building the header, footer, navigation and home page from your content, and configuring product and collection templates, then checking every template on mobile. It stops short of product imports and admin settings, which sit with product setup and store setup specialists. Supply logo files, brand colours and final copy up front; missing content is the usual cause of delays.
They can, depending on how the changes are made. Editor settings rarely add much weight. Extra fonts, large images in new sections, scripts that load on every page and apps installed for one small feature all do. Ask the specialist to compare the speed of the duplicate theme with the live one before publishing, and to load any new script only on the templates that use it.