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A store based in Italy gets Shopify's admin and checkout in Italian and Shopify Payments payouts in euro, so the platform is rarely what slows a launch down. Choosing who builds it usually is.
As of October 2026, 38 Shopify experts in Italy are listed on shopexperts: 29 agencies and 9 freelancers. Nearly all offer store setup and Shopify development, most also sell marketing and strategy, and most work in both Italian and English. A full-service agency is the norm here rather than the exception.
Fewer than a third publish a starting price, so expect to describe your project before you see a number. Compare the Italian profiles below, which come first, and ask two or three of them for a quote.
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WhiteWater Web (WWW) is a premium digital solutions company specializing in advanced Shopify/Shopify Plus development, customization, theme design/debug, and online strategy. Located minutes from Shopify's headquarters we have been working with the platform since 2006.
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Blinc is a Shopify Plus Partner trusted by 600+ stores. We build conversion-focused Shopify experiences, specialising in complex builds, Magento, WooCommerce & Amazon-to-Shopify migrations, B2B/wholesale, integrations, performance, and ongoing development.
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Since 2020, Nodus Works has been a trusted Shopify Partner in Türkiye, delivering 250+ Shopify & Plus projects with custom themes, apps, payment, cargo integrations, and tailored e-commerce backend solutions. Boost your brand with expert Shopify development and support.
Shopify Plus-focused agency with 1000+ successful projects, specializing in complex migrations, high-performance store builds, redesigns, and custom integrations. We help DTC and B2B brands scale with conversion-focused, scalable eCommerce solutions.
Most are agencies, and most sell everything. Of the 38 experts based in Italy, 29 are agencies and 9 are freelancers. Store Setup & Management appears on 36 profiles, Shopify Development on 35, and Marketing & Growth and Consulting & Strategy on 32 each. You can hire one Italian supplier from strategy through launch to campaigns; the useful question is which of those it does best.
Design and copy are well covered too. Design, UX & Branding is listed by 24 and Copywriting & Content by 20. Finance, Taxes & Compliance is the thinnest category, at 12.
Italian and English, with Spanish as a bonus. Italian appears on 36 profiles and English on 34, so you can brief in either. Ten list Spanish, two French and one Dutch. If Spain is your next market, a Spanish-speaking Italian team can review the translated storefront.
Rome first, then the rest of the country. Rome is the city named most often, and the other profiles are spread from Lombardy and Piedmont down to Campania and Sicily. For almost every Shopify job, sharing a city with your expert changes nothing. It matters for a boutique fit-out with POS, or for teaching shop staff to use the till.
The order of the listing. Experts based in Italy appear first. Scroll past them and the listing continues with experts based outside Italy who also take European clients, which widens the pool if nine local freelancers aren't enough.
Just 11 of the 38 experts based in Italy show a starting price. The tiles are built from those 11 prices, in USD as listed in October 2026; profiles priced at zero are left out. With a sample this small, read them as a guide rather than a market rate.
Middle half of starting prices
A wide band from a small sample
Median starting price
Low, and easy to misread
Top quarter of listed prices
A quarter of priced Italian profiles start here
Each figure is where an Italian expert's pricing opens, not a quote for your project. Half of the priced Italian profiles start at $65 or less and a quarter at $1,745 or more, so two experts' starting prices can sit far apart. Don't shortlist on that number alone.
What sets the real price. Product and variant count, a move from another platform, Italian only or several languages, POS in a physical shop, and whether campaigns are part of the job. Ask each expert for a fixed quote against the same written brief, with the exclusions spelled out.
Shops and showrooms. A boutique in Italy can start taking card payments in person with a phone and the Shopify POS app. Italian stores get Tap to Pay with Shopify POS on iPhone and Android, as long as they use Shopify Payments. When it's time for proper kit, Shopify's own hardware store sells POS equipment to Italian merchants directly. A good Shopify POS setup expert syncs shop and online stock from day one.
Payouts in euro. Italian stores can switch on Shopify Payments, and payouts land in euro. Ask your expert to finish the Shopify Payments set-up early; a launch that waits on the payment account is a launch that slips.
VAT settings. Shopify Tax and Manual Tax are the two routes for a new Italian store. Manual Tax leaves the rates to you and can't be used for Union OSS reporting; OSS needs Shopify Tax, or Basic Tax if EU tax collection on your store predates 13 May 2026. Whichever route you take, filing and paying the VAT stay with you and your accountant, because Shopify does neither.
Italian end to end. The admin and checkout both support Italian. Staff run orders in Italian and customers check out in Italian, so the expert's language work is product data and content, not interface workarounds.
These are the six categories experts based in Italy list most often. Finance, Taxes & Compliance comes next, on 12 profiles.
36 of 38 profiles: the usual starting point
35 profiles: themes, custom sections and app integrations
32 profiles: audits, replatforming and growth plans
32 profiles: SEO, paid campaigns and email
24 profiles: brand identity and theme design
20 profiles: product descriptions and editorial pages
With 29 agencies and 9 freelancers based in Italy, both routes are open. An agency makes sense for a full build with design, copy and marketing, which most Italian agencies list. A freelancer suits a defined job, such as a theme fix, a small migration or an app integration, and usually means you talk directly to the person writing the code. Decide by scope, not by price.
No. Location and language are separate details on a profile, so check both. An expert outside Italy who speaks Italian can be a good fit for content and support. For POS in a physical shop or on-site staff training, someone based in Italy is easier to work with, and those experts appear first in the listing.
Ask before you sign. Only 12 of the 38 experts based in Italy list Finance, Taxes & Compliance. A good answer names the Shopify tax setting they'd use, explains why, and says what they'll hand your accountant at the end. A vague answer means you'll need a separate tax specialist alongside the build team.
You should. Thirty-two of the 38 Italian experts also sell marketing, so the agency may be the one opening your ad and analytics accounts. Make sure they're created under your business, with the agency added as a user. The same applies to the Shopify store, the domain and any custom theme code: put ownership in the contract, not in a handover email.
Yes. English appears on 34 of the 38 Italian profiles, so a brand based in another country can brief them directly. Check the expert has built for your market and not only for Italian shoppers, since payments, tax and checkout language differ by country. Ask to see one of their live stores that sells where you sell.
